The Truth about Referrals from Patients and Dentists PDF Download
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Author: Dustin S. Burleson
Publisher:
ISBN: 9780991346820
Category :
Languages : en
Pages : 250
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Author: Dustin S. Burleson
Publisher:
ISBN: 9780991346820
Category :
Languages : en
Pages : 250
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Author: Penny Reed
Publisher:
ISBN: 9781952233227
Category :
Languages : en
Pages :
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Author: Adam McWethy
Publisher: Lulu.com
ISBN: 1483471063
Category : Health & Fitness
Languages : en
Pages : 134
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Book Description
Case Acceptance in the Modern Dental Practice focuses on that very issue and clearly outlines a number of scenarios to help you break down barriers through effectively communicating the value of dentistry with each patient. Each individual that sits in your chair will require a unique style of communication, and this is predicated on far more than the patient's personality. You have to know your patient and the many factors involved that may make a successful interaction harder to achieve. The findings and insights in this book - based on Dr. Frank Spear's real-world experience and Adam McWethy's extensive patient-focused research - will become your key to better understanding your patients in your mission to unlock greater case acceptance, improve practice growth and increase profitability.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613083343
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: • Apply the #1 best retention strategy (hint: it’s exclusive) • Catch customers before they leave you • Grow each customer’s value (and have more power in the marketplace) • Implement the three-step customer retention formula • Use other people’s events to get more referrals • Create your own Customer Multiplier System • Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
Author: Ron Sheetz
Publisher: Createspace Independent Publishing Platform
ISBN: 9781505759679
Category :
Languages : en
Pages : 0
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Book Description
"Like a fingerprint, your patient's stories and experiences are unique" Wrongly ask a patient for a testimonial and you'll get nothing more than a high-gloss statement of approval; a veneer-like declaration coated in vanilla flavoring, every one sounding like the next. Most testimonials are boring, universally dull and have no nutritional value in your marketing and advertising. It's the patient's story and experience with you that give a great testimonial its authenticity and credibility. Prospects connect with you through the stories. The true demonstration of your expertise is in the hearts of your patients. Testimonials must influence a prospective patient's decision at a visceral, emotional level. They cannot be fabricated. They can however be captured and communicated in a way that reveals your true skill and ability as their dentist. A great testimonial communicates what it's like to be your patient; that you can be trusted. You shouldn't underestimate the power and influence testimonials and reviews have on others and you must take absolute control over capturing and implementing them in your marketing. In this book you'll discover: - What makes a great patient testimonial - How to get the right testimonials and reviews from your patients - How and where to use them in promoting your practice, on and offline - How they turn every prospect into a referral-quality patient - How to use testimonials and reviews as a patient referral tool "Social, peer and expert-authority proof; patient testimonials, stories - preferably emotional stories, patient human interest stories are all critically important elements for practice marketing. Ron Sheetz has made himself an absolute authority on patient testimonials and on the making and use of video of them. His understanding of how most testimonials fail to influence - what he calls 'survey testimonials' is on target and itself worth reading this book. His explanation of the way dentists misunderstand what new patients are looking for, which must then sabotage their ability to get and use testimonials is extremely perceptive. I have worked in marketing for health care professionals, practices, and institutions for more than 30 years and I know for a fact he has his finger on something vitally important with this. It's a "secret" on page 19, most doctors bluntly have no good plan; they take what comes at random, and use what they get randomly. Ron's book drawn from his own experiences working with dentists changes all that." Dan S. Kennedy Mr. Kennedy is a strategic marketing advisor and direct-response consultant and copywriter. Author, 23 business books, including No B.S. Guide to Trust-Based Marketing and No B.S. Guide to Brand-Building by Direct-Response. www.NoBSBooks.com
Author: Joseph Preston
Publisher:
ISBN: 9780982631355
Category :
Languages : en
Pages : 230
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Book Description
ATTENTION: Successful Cosmetic Dentists, Periodontists, Oral Surgeons, Prosthodontists, Orthodontists and Endodontists... Focused on helping elite dentists and specialists get more profitable patients, this new paperback book reveals The Secret Recipe To Grow Referrals. Phillip Guye and Joseph Preston are co-founders of DoctorBookPublishing.com which provides their restorative dentist, periodontist, oral surgeon, prosthodontist, orthodontist, endodontist, plastic surgeon, orthopedic surgeon, physician and hospital clients with the highest level of patient acquisition success currently available in the marketplace. "Referrals, also known as endorsed introductions, are like oxygen for any dental practice," said Phillip Guye, co-author of Dental Marketing Motto. "Increased competition for patients will leave many doctors no other option than to resort to bribes as a way to save their practices. Our methods offer a legal alternative by psychologically influencing and persuading people to the point where they feel consciously compelled and even subconsciously obligated to tell other people about your practice. It's like mind control and our system shows you step-by-step how to do it." This system reveals a technically legal, yet controversial Patient Getting Strategy so you can: - Position yourself as THE recognized Authority and Trusted Expert in your market so prospective patients believe every word you say (Page 58); - Attract affluent prospective patients, get more big, profitable cases and dramatically increase case acceptance (Page 106); - Grow patient-to-patient referrals (Page 118); - Generate positive publicity to build your celebrity status in your market(Page 123); - Maximize referrals from other doctors with this super stealth strategy (Page 95); - Obtain hassle-free testimonials and positive reviews from your patients faster than ever before (Page 121). "I love passion and there is no one more passionate about what they do than Joe Preston and Phil Guye. And they are just dedicated to my success. And for me, not only do I want them to be successful but I want my friends to experience what Joe and Phil have done for me. It's not even been a blimp on my radar screen. And the results have been phenomenal." --- Dr. Jason Stoner, DDS, MS "Joe Preston and Phil Guye are the consummate professionals. They have really used their expertise in the areas of marketing and media training and media coaching to help me convey my message in the strongest way possible to my patients. I'm glad that we did because it really helps me to this day." --- Dr. David Scharf, DMD "Joe Preston and Phil Guye really have an interesting perspective. They see things the way the patient sees it. That's just an incredible insight into our patients' mind and how is it that we're going to target that patient. What's going to make that patient come to us when they don't even know us. We're on the right track with Joe and Phil and their company." --- Dr. Ed De Endrade, DDS "Anyone in the healthcare industry with a DDS, DMD, MD or an MBA after their name needs to read Dental Marketing Motto. Joe Preston and Phil Guye have created one of the most innovative referral and patient getting systems ever developed." ---Dr. Steve Vasilev, MD, MBA
Author:
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 104
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Author: Dr. Jerry Lanier DDS, Exec. MBA
Publisher: Greenleaf Book Group
ISBN: 1626346372
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Your Niche Can Make You Rich! Make Your Dental Practice into a Multi-Million-Dollar Business. For years, Dr. Jerry Lanier, DDS, has wanted to write a book for dentists about exiting their dental businesses rich. And now that he has become an eminently successful entrepreneur, he has fulfilled that wish with the publication of The Entrepreneur Dentist. Dr. Lanier's book is for every dentist whose ideas of retirement have less to do with downsizing and more to do with travel and living the good life--with absolutely no concerns about money. Aspiring dental entrepreneurs will find Dr. Lanier's book thorough, accessible, and informative. The Entrepreneur Dentist contains everything successful dentists with big dreams need to know about building a dental business and exiting with wealth. Dr. Lanier shows how the future you've dreamed for yourself and your family can become reality--because you've planned for that future with advice from this exceptional entrepreneur. In 1994, Dr. Jerry Lanier opened his first Kids Dental Kare office, and by 2017, he had 14 offices, employed close to 150 employees, twenty-five associate dentists, and was generating $20 million per year in revenue. When he sold that business, he was on the way to living the life of his dreams. He wants to show you how to plan ahead so you can do the same with your dental practice. This strategy-and-tactics field manual shows future dental entrepreneurs how to take the right steps so you can carve out successful enterprises over the long term. Dr. Lanier covers the ins and outs of building a thriving dental business, both from macro and micro perspectives, and includes practical steps you should take and pitfalls you can avoid. This valuable book will take you from being an aspiring dental entrepreneur with a sole proprietorship to business ownership--and finally, to a lucrative exit to the life of your dreams. Major topics in the book include: • Defining the dental market and learning how to take advantage of opportunities in it • Breaking down the dental niche strategy • Choosing a location (markets, demographics, and other practical considerations • Marketing and messaging • Infrastructure (staffing, processes and procedures, systems) • Building a team (becoming the boss, hiring dentists, managers, and other key players) • Growth and expansion and getting ready to exit
Author: Doni L. Bird
Publisher: Elsevier Health Sciences
ISBN: 0323290884
Category : Medical
Languages : en
Pages : 1222
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Book Description
Prepare for a successful career as a dental assistant! Modern Dental Assisting is the leading text in dental assisting -- the most trusted, the most comprehensive, and the most current. Using an easy-to-understand approach, this resource offers a complete foundation in the basic and advanced clinical skills you must master to achieve clinical competency. It describes dental assisting procedures with photographs and clear, step-by-step instructions. Written by Doni Bird and Debbie Robinson, two well-known and well-respected dental assisting educators. Comprehensive coverage takes students through a dental assisting program from start to finish. A highly approachable writing style presents the latest information and procedures in a way that ensures students can easily grasp and learn to apply the material. Concise chapters presented within short parts move from profession basics and sciences to infection control, safety, clinical dentistry, radiography, materials, specialty dental practice, and dental office administration. Superb, full-color illustrations and photographs show procedures, equipment, and instruments. Illustrated, step-by-step procedures show the skills that dental assistants must master, detailing for each the goal, equipment and supplies needed, chronological steps, and rationales. Expanded Functions procedures boxes describe special dental assisting procedures allowed only in certain states. Procedure icons alert students to issues relating to core procedures, e.g., that they should make notes in the patient's record, don personal protective equipment, or watch for moisture contamination. Key terms are accompanied by phonetic pronunciations, highlighted within the text, and defined in boxes on the same or facing page. Critical thinking questions end each chapter with mini-case scenarios and application-style questions. Learning and performance outcomes in each chapter set goals for what students will accomplish and also serve as checkpoints for comprehension, skills mastery, and study tools for exam preparation. Summary tables and boxes make it easy to review key concepts and procedures. Recall boxes appear after sections of text and include questions to ensure that students understand the material. CDC boxes cite the latest recommendations for infection control and summarize regulations. Eye to the Future boxes introduce cutting-edge research, future trends, and topics. Legal and Ethical Implications boxes focus on the behaviors that dental assistants will need to practice to protect themselves, their patients, and the practices for which they work. Patient Education boxes summarize content within the context of patient education take-away points. A glossary provides a quick and handy way to look up terminology, with chapter references indicating where terms are introduced and discussed within chapters.
Author:
Publisher:
ISBN:
Category : Medical referral
Languages : en
Pages : 104
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Book Description
