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Author: Ron Sheetz
Publisher: Createspace Independent Publishing Platform
ISBN: 9781505759679
Category :
Languages : en
Pages : 0
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Book Description
"Like a fingerprint, your patient's stories and experiences are unique" Wrongly ask a patient for a testimonial and you'll get nothing more than a high-gloss statement of approval; a veneer-like declaration coated in vanilla flavoring, every one sounding like the next. Most testimonials are boring, universally dull and have no nutritional value in your marketing and advertising. It's the patient's story and experience with you that give a great testimonial its authenticity and credibility. Prospects connect with you through the stories. The true demonstration of your expertise is in the hearts of your patients. Testimonials must influence a prospective patient's decision at a visceral, emotional level. They cannot be fabricated. They can however be captured and communicated in a way that reveals your true skill and ability as their dentist. A great testimonial communicates what it's like to be your patient; that you can be trusted. You shouldn't underestimate the power and influence testimonials and reviews have on others and you must take absolute control over capturing and implementing them in your marketing. In this book you'll discover: - What makes a great patient testimonial - How to get the right testimonials and reviews from your patients - How and where to use them in promoting your practice, on and offline - How they turn every prospect into a referral-quality patient - How to use testimonials and reviews as a patient referral tool "Social, peer and expert-authority proof; patient testimonials, stories - preferably emotional stories, patient human interest stories are all critically important elements for practice marketing. Ron Sheetz has made himself an absolute authority on patient testimonials and on the making and use of video of them. His understanding of how most testimonials fail to influence - what he calls 'survey testimonials' is on target and itself worth reading this book. His explanation of the way dentists misunderstand what new patients are looking for, which must then sabotage their ability to get and use testimonials is extremely perceptive. I have worked in marketing for health care professionals, practices, and institutions for more than 30 years and I know for a fact he has his finger on something vitally important with this. It's a "secret" on page 19, most doctors bluntly have no good plan; they take what comes at random, and use what they get randomly. Ron's book drawn from his own experiences working with dentists changes all that." Dan S. Kennedy Mr. Kennedy is a strategic marketing advisor and direct-response consultant and copywriter. Author, 23 business books, including No B.S. Guide to Trust-Based Marketing and No B.S. Guide to Brand-Building by Direct-Response. www.NoBSBooks.com
Author: Ron Sheetz
Publisher: Createspace Independent Publishing Platform
ISBN: 9781505759679
Category :
Languages : en
Pages : 0
Get Book
Book Description
"Like a fingerprint, your patient's stories and experiences are unique" Wrongly ask a patient for a testimonial and you'll get nothing more than a high-gloss statement of approval; a veneer-like declaration coated in vanilla flavoring, every one sounding like the next. Most testimonials are boring, universally dull and have no nutritional value in your marketing and advertising. It's the patient's story and experience with you that give a great testimonial its authenticity and credibility. Prospects connect with you through the stories. The true demonstration of your expertise is in the hearts of your patients. Testimonials must influence a prospective patient's decision at a visceral, emotional level. They cannot be fabricated. They can however be captured and communicated in a way that reveals your true skill and ability as their dentist. A great testimonial communicates what it's like to be your patient; that you can be trusted. You shouldn't underestimate the power and influence testimonials and reviews have on others and you must take absolute control over capturing and implementing them in your marketing. In this book you'll discover: - What makes a great patient testimonial - How to get the right testimonials and reviews from your patients - How and where to use them in promoting your practice, on and offline - How they turn every prospect into a referral-quality patient - How to use testimonials and reviews as a patient referral tool "Social, peer and expert-authority proof; patient testimonials, stories - preferably emotional stories, patient human interest stories are all critically important elements for practice marketing. Ron Sheetz has made himself an absolute authority on patient testimonials and on the making and use of video of them. His understanding of how most testimonials fail to influence - what he calls 'survey testimonials' is on target and itself worth reading this book. His explanation of the way dentists misunderstand what new patients are looking for, which must then sabotage their ability to get and use testimonials is extremely perceptive. I have worked in marketing for health care professionals, practices, and institutions for more than 30 years and I know for a fact he has his finger on something vitally important with this. It's a "secret" on page 19, most doctors bluntly have no good plan; they take what comes at random, and use what they get randomly. Ron's book drawn from his own experiences working with dentists changes all that." Dan S. Kennedy Mr. Kennedy is a strategic marketing advisor and direct-response consultant and copywriter. Author, 23 business books, including No B.S. Guide to Trust-Based Marketing and No B.S. Guide to Brand-Building by Direct-Response. www.NoBSBooks.com
Author: Jerome Lewis
Publisher: DRES Media
ISBN: 1960984225
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Fast Client Attraction—The Definitive Guide to Accelerating Your Success Ready to revolutionize your business but don't know where to start? Whether you're new to the field or an experienced professional, Jerome Lewis' definitive guide, "Fast Client Attraction," is your ticket to success. Chapters to Spark Your Curiosity: 📘 Chapter 1: Who Is This Book For? Wondering if this book is the right fit for you? Chapter 1 cuts to the chase and helps you identify if you're the ideal reader who can reap all the phenomenal benefits laid out in the pages that follow. 📘 Chapter 2: What Is Fast Client Attraction And How It Will Positively Impact Your Future? What's the secret sauce to a thriving business? Discover what 'Fast Client Attraction' really means and how it can create a paradigm shift in your professional life. 📘 Chapter 3: Why Fast Client Attraction Matters in 2024 and Beyond? Still skeptical about the long-term impacts? This chapter illustrates why fast client attraction is not just a fad but a critical strategy for success in an ever-changing marketplace. Chapter 4: What Is Implementation and Why Is It So Important? Ideas are a dime a dozen. Learn why implementation is the key that turns great concepts into profitable businesses. 📘 Chapter 5: What Is The STRIKE Method and Why Does It Matter? Meet STRIKE, your new favorite acronym. Discover a fool-proof method that puts you miles ahead of the competition. 📘 Chapter 6: What Is Video Communication and Why It Matters More Than Video Marketing? Not all videos are created equal. This chapter will teach you the nuances between video communication and video marketing—and why one is superior. 📘 Chapter 7: What Is Generative AI and ChatGPT? AI is not the future; it's the present. Understand the transformative power of Generative AI and how it can serve your business. 📘 Chapter 8: What Is Content Creation and What Is An Ultimate Marketing Asset? Unearth the secrets to compelling content creation and find out what constitutes an 'Ultimate Marketing Asset'. 📘 Chapter 9: How Can I Get Paid For My Expertise And Get Other People To Market My Services For Free? Why work hard when you can work smart? Learn how to monetize your expertise and even have others marketing it for you at no cost. 📘 Chapter 10: What Is FACTS? (Fast Action Client AtTraction Strategy)? Introducing FACTS, the proven strategy and system developed by Jerome Lewis himself. Your golden ticket to client attraction is just a chapter away. 📘 Chapter 11: The Road to Faster Implementation and Client Attraction Time to tie all the loose ends! This chapter wraps up the entire book, reminding you of the pivotal strategies and how to take the next steps. 📘 Chapter 12: What To Do Next and How To Get Help With Implementation? Don't get stuck in paralysis by analysis. This final chapter gives you actionable steps and resources to make sure you implement what you've learned. By the end of this book, you'll not just know what to do but exactly how to do it. Prepare to fast-track your way to unimaginable success. Grab your copy today!
Author: Harvey Kaye
Publisher: John Wiley & Sons
ISBN: 9780471183419
Category : Technology & Engineering
Languages : en
Pages : 388
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Book Description
Join the thousands of professionals who have already gotten Insidethe Technical Consulting Business -- and discover how to channelyour technical know-how into an exciting career as an independentconsultant. This Third Edition of Harvey Kaye's bestselling guidegives you the focused, no-nonsense help you need to start and runyour own consulting practice in today's ultracompetitiveenvironment. What's inside: Setting up your consulting business.The lowdown on finances, record-keeping, office space, taxes, andchoosing the form of business organization that's right foryou. Insider's guide to proposals and contracts. Gives plenty ofexamples to use in your own consulting practice. Marketing secrets your boss never told you. Tips on creating demandfor your services and keeping your clients coming back for repeatbusiness. PLUS ALL-NEW MATERIAL ON: * Creating your personal strategic marketing plan. A step-by-stepguide to developing and maintaining your competitive edge. * Learn from the pros. "Meet the Pros" interviews show howsuccessful consultants handled some of the very problems you'relikely to encounter. * Building successful client relationships. The inside scoop onkeeping clients happy while protecting your own professionalinterests. * The technical challenges of consulting. A consultant's primer onproblem-solving, coping with the information explosion, andorganizing for maximum productivity.
Author: Conrad Riker
Publisher: Conrad Riker
ISBN:
Category : Family & Relationships
Languages : en
Pages : 266
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Book Description
Curious about what truly drives women in a world dominated by rules, expectations, and misconceptions? Look no further! In this revolutionary book, we delve into the enigmatic mind of the female species, debunking common myths and providing you with practical, actionable insights to help you navigate the complex realm of relationships. Are you tired of guessing what women want, and constantly feeling like you're walking on eggshells? Are you struggling to understand the mysterious world of women and their seemingly contradictory desires? Are you ready to take control and gain a deeper understanding of the fairer sex? 1. Discover the hidden truths behind women's enigmatic desires, based on objective facts from a men's perspective. 2. Unlock the secrets of women's behavior and learn how to decipher their emotional language. 3. Understand the power dynamics in relationships and how to overcome the challenges of navigating modern love. 4. Debunk the dangerous influence of progressive ideologies that threaten the stability of our society and promote female supremacy. 5. Gain a newfound appreciation for the complexities of the female psyche, and learn how to truly connect with the women in your life. 6. Develop a strong, confident personality that women can't resist, by embracing your inner alpha. 7. Rid yourself of the fear of rejection and take control of your relationships, by understanding the science behind women's hidden desires. 8. Discover the ultimate guide to unlocking the secrets of women's true desires and building a fulfilling and healthy love life. If you're ready to uncover the truth about women's desires, and take control of your own love life, then this book is for you. Buy it today and unlock the secrets to understanding women like never before!
Author: Robert Zink
Publisher: Lulu.com
ISBN: 0990825043
Category : Self-Help
Languages : en
Pages : 254
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Book Description
Law of Attraction Secrets by Robert and Rachael Zink reveals the ancient mysteries plus the modern discoveries that teach success and nothing less science. Your ability to attract the life of your dreams relies on properly utilizing the science of Law of Attraction. Attraction is more than just secrets, it is a science. Each of the 20 life changing chapters unlocks step by step action and thought processes needed to live a life of success and nothing less. You have the power to attract everything you desire.
Author: Sheila White
Publisher: Trafford Publishing
ISBN: 1698705131
Category : Religion
Languages : en
Pages : 100
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Book Description
Discovering Your Uniqueness discusses the tales of two worlds, the earthy world intertwined with the spiritual world. Sheila White takes you by the hand and walks with you on a transformation journey to live your best purpose-driven life. You will find your moments of clarity as you harness the power of purpose. Sheila White will help you raise your energy to a higher level as you tune in, tap in, and turn up your vibrational frequency of thought. Each chapter will leave you with many thought-provoking antidotes that counteract those stumbling blocks of negativity and F.E.A.R. of failure. Sheila White will help you on your journey of expanding your wisdom, knowledge, and understanding of how Discovering Your Uniqueness is vital. This book is a must-read for those who seek tremendous results in your personal, business, and spiritual life. Discovering Your Uniqueness is the key to unleashing the seeds of greatness planted inside of you at birth. Allow the U on your chest to shine bright and illuminate the planet because of your Unique gift!
Author: Anthony F. Buono
Publisher: IAP
ISBN: 1607521849
Category : Reference
Languages : en
Pages : 297
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Book Description
The ninth volume in the Research in Management Consulting (RMC) series—much like the volumes that preceded it—underscores that management consulting is a multifaceted field with a truly eclectic nature. Management consultants range from sole practitioners and those working in small boutique firms to members of global consultancies that literally span the world. Their interventions can consist of relatively simple, commonly available services focused on mid- to lower level organizational members, to those that are far more esoteric in nature, providing vital assistance and direction to key players at the upper echelons of the corporate hierarchy. As consultants we can have individuals, groups and work units, or organizations as our “client,” and engagements can be dominated by junior-level specialists or guided by senior-level gurus and advisors. The volume contains 11 chapters that continue the RMC series’ commitment to enhancing our understanding of and insight into management consulting and the consulting process from a cross-cultural, global perspective. The book is divided into three sections that explore emerging issues and challenges in the management consulting industry, trends and techniques in management consulting interventions, and reflections on consulting and the consulting process. This volume, which captures the dual nature—possibilities and challenges — associated with management consulting, adds to the Janus-faced portrayal of the field. Drawing on the interplay between practice and scholarship, the volume adds to the series goal of gaining a fuller understanding of management consulting theory in practice and practice in context in a quest for actionable knowledge about consultants, consultancies and the consulting process.
Author: B.J. Daniels
Publisher: Harlequin
ISBN: 0369718674
Category : Fiction
Languages : en
Pages : 388
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Book Description
Her only chance to save the family ranch might mean saying “I do” to the wrong man… Sticking to Her Guns by B.J. Daniels Tommy Colt is stunned when his childhood best friend—and love—Bella Worthington abruptly announces she’s engaged to their old-time nemesis! Knowing her better than anyone, Tommy’s convinced she’d only agree to a sham marriage if something was dangerously wrong. Now Colt Brothers Investigations’ newest partner is racing to uncover the truth and ask Bella a certain question…if they survive. FREE BONUS STORY INCLUDED IN THIS VOLUME! Secret Weapon Spouse by B.J. Daniels By day, quiet and reserved Samantha Peters worked for a high-end wedding planner. By night, she was a top-notch agent with Miami Confidential. Then tragedy struck and Samantha had trouble keeping her two lives separate.
Author: Greg Sazima
Publisher: Mango Media Inc.
ISBN: 1642504386
Category : Medical
Languages : en
Pages : 217
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Book Description
Stressed Out in These Uncertain Times? You Can Adapt. Here’s How. “An insightful and demystifying look at mindfulness practice.” —Kirkus Reviews 2021 INDIES Gold Winner Body, Mind & Spirit Breathe in and out through the stressors of life with this accessible meditation guide. Learn the life-changing benefits of mindfulness to navigate these uncertain times. Training exercises that work. Practical Mindfulness approaches mindfulness and meditation from a hands-on, how-to, irreverent perspective–appealing to all readers curious about meditation, and health care and education professionals looking to learn and teach the fundamentals of meditation to their patients and students. Applying Dr. Sazima’s training routines, we can all learn better coping methods and less burnout, in the midst of all that is happening. An accessible approach to finding “home.” We all search for that safe, comfortable feeling of peace of mind–our inner “home.” When we face challenges–from a tough day at work to a life-threatening health problem–we can realize with blinding clarity there is no sustainable outside solution. Without a more developed interior awareness, we can suffer stress, anxiety, and depression. This guide is the solution to reclaiming your peaceful place in every moment. Meditation training from an expert. Dr. Sazima is a board-certified psychiatrist, an educator of family doctors-in-training at Stanford’s Family Medicine Residency, and an experienced meditator and meditation teacher. He is also a survivor of a rare bone cancer who has used the powerful practice of meditation to navigate his own medical crisis. Now, he is on a “pay it forward” mission to show us why and how meditation works, in an accessible and entertaining way. We can adapt – Practical Mindfulness shows us how. Readers of books such Think Like A Monk, Breath: The New Science of a Lost Art, or 10% Happier will love Practical Mindfulness.
Author: Kevin Freeman
Publisher: Regnery Publishing
ISBN: 1596987944
Category : Political Science
Languages : en
Pages : 306
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Book Description
Explores the theory that America's enemies were responsible for the global financial crisis that began in 2008, claiming that a foreign agenda of economic terrorism successfully crippled the United States' economy.
