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Author: Pauline M. Ippolito
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 252
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Book Description
Author: Pauline M. Ippolito
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 252
Get Book
Book Description
Author: Pauline M. Ippolito
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 256
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Book Description
Author: Pauline M. Ippolito
Publisher: DIANE Publishing
ISBN: 1428958207
Category : Advertising
Languages : en
Pages : 252
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Book Description
Author: Brian Wansink
Publisher: University of Illinois Press
ISBN: 0252092791
Category : Health & Fitness
Languages : en
Pages : 226
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Book Description
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Author: Pauline M. Ippolito
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 186
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Book Description
This book reviews data on the types of claims made in 11,647 advertisements taken from a sample of eight leading magazines between 1977 and 1997. The primary focus of this study is on advertising claims related to health and nutrition, but it also examines other types of advertising claims. The book goes on to further review how nutrition-related claims in advertising changed under the various regulatory policies in place during these years. It is revealed that nutrition-related claims were a major focus of food advertising and an important focus of competition during the two-decade period covered by the report. Moreover, data indicate a sustained movement toward specific nutrient claims, such as 'low-fat', in place of, or in addition to, more general nutrition claims, such as 'nutritious'. This study finds that changes in advertising content appear to be associated with changes in regulatory rules and enforcement policies. Broad Trends in Food Advertising; Nutrition Claims in Food Advertising; Health Claims in Food Advertising; Regulation and Advertising Claims; Economics of Advertising: Issues and Evidence; Conclusion; References; Index.
Author: Pauline M. Ippolito
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309097134
Category : Medical
Languages : en
Pages : 537
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Book Description
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
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Book Description
Author: United States. Congress. Senate. Committee on Governmental Affairs
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 412
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Book Description
Abstract: The report of a hearing before the Committee on Governmental Affairs on the role of government regulation of health and nutrition claims in food advertising and labeling. Deals with the relationship and coordination or lack thereof between USDA, FDA, and FTC in what they allow labels to say versus what they allow advertising about the product to state and what standards they use to set health claims. It also considers what the relationship of the three agencies should be to the State attorneys general.
Author: National Food Processors Association (U.S.). Conference
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
Abstract: The proceedings of a 1984 food precessors' conference presents 10 technical papers and 3 case study discussions focusing on improving nutrition information in food labeling and advertising. Attention is given to the current adequacy, marketing potential, and consumer interests and preferences of food labels and food advertising. Related topics include the accuracy of food health claims and strategies for improving communications about nutrition. The case studies examine the labeling requirements and adequancy of 3 food products. The text concludes with a discussion of preceived future opportunities in food labeling and advertising.
