Health and Nutrition Claims in Food Advertising and Labeling PDF Download
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Author: United States. Congress. Senate. Committee on Governmental Affairs
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 388
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Book Description
Abstract: The report of a hearing before the Committee on Governmental Affairs on the role of government regulation of health and nutrition claims in food advertising and labeling. Deals with the relationship and coordination or lack thereof between USDA, FDA, and FTC in what they allow labels to say versus what they allow advertising about the product to state and what standards they use to set health claims. It also considers what the relationship of the three agencies should be to the State attorneys general.
Author: United States. Congress. Senate. Committee on Governmental Affairs
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 388
Get Book
Book Description
Abstract: The report of a hearing before the Committee on Governmental Affairs on the role of government regulation of health and nutrition claims in food advertising and labeling. Deals with the relationship and coordination or lack thereof between USDA, FDA, and FTC in what they allow labels to say versus what they allow advertising about the product to state and what standards they use to set health claims. It also considers what the relationship of the three agencies should be to the State attorneys general.
Author: Pauline M. Ippolito
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 256
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Book Description
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309218233
Category : Medical
Languages : en
Pages : 180
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Book Description
During the past decade, tremendous growth has occurred in the use of nutrition symbols and rating systems designed to summarize key nutritional aspects and characteristics of food products. These symbols and the systems that underlie them have become known as front-of-package (FOP) nutrition rating systems and symbols, even though the symbols themselves can be found anywhere on the front of a food package or on a retail shelf tag. Though not regulated and inconsistent in format, content, and criteria, FOP systems and symbols have the potential to provide useful guidance to consumers as well as maximize effectiveness. As a result, Congress directed the Centers for Disease Control and Prevention (CDC) to undertake a study with the Institute of Medicine (IOM) to examine and provide recommendations regarding FOP nutrition rating systems and symbols. The study was completed in two phases. Phase I focused primarily on the nutrition criteria underlying FOP systems. Phase II builds on the results of Phase I while focusing on aspects related to consumer understanding and behavior related to the development of a standardized FOP system. Front-of-Package Nutrition Rating Systems and Symbols focuses on Phase II of the study. The report addresses the potential benefits of a single, standardized front-label food guidance system regulated by the Food and Drug Administration, assesses which icons are most effective with consumer audiences, and considers the systems/icons that best promote health and how to maximize their use.
Author: Pauline M. Ippolito
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 186
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Book Description
This book reviews data on the types of claims made in 11,647 advertisements taken from a sample of eight leading magazines between 1977 and 1997. The primary focus of this study is on advertising claims related to health and nutrition, but it also examines other types of advertising claims. The book goes on to further review how nutrition-related claims in advertising changed under the various regulatory policies in place during these years. It is revealed that nutrition-related claims were a major focus of food advertising and an important focus of competition during the two-decade period covered by the report. Moreover, data indicate a sustained movement toward specific nutrient claims, such as 'low-fat', in place of, or in addition to, more general nutrition claims, such as 'nutritious'. This study finds that changes in advertising content appear to be associated with changes in regulatory rules and enforcement policies. Broad Trends in Food Advertising; Nutrition Claims in Food Advertising; Health Claims in Food Advertising; Regulation and Advertising Claims; Economics of Advertising: Issues and Evidence; Conclusion; References; Index.
Author: National Food Processors Association (U.S.). Conference
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
Abstract: The proceedings of a 1984 food precessors' conference presents 10 technical papers and 3 case study discussions focusing on improving nutrition information in food labeling and advertising. Attention is given to the current adequacy, marketing potential, and consumer interests and preferences of food labels and food advertising. Related topics include the accuracy of food health claims and strategies for improving communications about nutrition. The case studies examine the labeling requirements and adequancy of 3 food products. The text concludes with a discussion of preceived future opportunities in food labeling and advertising.
Author: Pauline M. Ippolito
Publisher: DIANE Publishing
ISBN: 1428958207
Category : Advertising
Languages : en
Pages : 252
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Book Description
Author: Lisa Shames
Publisher: DIANE Publishing
ISBN: 1437980015
Category : Reference
Languages : en
Pages : 60
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Book Description
FDA oversees federal requirements to prohibit false or misleading food labels; the FTC enforces the prohibition against false or misleading advertising. By statute, health claims on food labels must have significant scientific agreement, but in 2002, in response to a court decision, FDA decided to allow qualified health claims with less scientific support. Structure/function claims refer to a food's effect on body structure or function and are also used on food. This study of FDA's implementation of qualified health claims for food examined: (1) the results of FDA's efforts to allow the use of qualified health claims and oversight of these claims; and (2) consumers' understanding of the claims. Charts and tables. This is a print on demand publication.
Author: L. Z. Udin
Publisher:
ISBN: 9789793673417
Category : Food technology
Languages : id
Pages : 399
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Book Description
Author:
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 80
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Book Description
Author: Brian Wansink
Publisher: University of Illinois Press
ISBN: 0252092791
Category : Health & Fitness
Languages : en
Pages : 226
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Book Description
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
