Advertising and Democracy in the Mass Age PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Advertising and Democracy in the Mass Age PDF full book. Access full book title Advertising and Democracy in the Mass Age by Terence H. Qualter. Download full books in PDF and EPUB format.
Author: Terence H. Qualter
Publisher: Springer
ISBN: 1349216100
Category : Political Science
Languages : en
Pages : 204
Get Book
Book Description
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
Author: Terence H. Qualter
Publisher: Springer
ISBN: 1349216100
Category : Political Science
Languages : en
Pages : 204
Get Book
Book Description
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
Author: J. Michael Sproule
Publisher: Cambridge University Press
ISBN: 9780521470223
Category : Performing Arts
Languages : en
Pages : 356
Get Book
Book Description
A study of propaganda in relation to twentieth-century democracy.
Author: Tawnya J. Adkins Covert
Publisher: Lexington Books
ISBN: 0739169262
Category : Social Science
Languages : en
Pages : 198
Get Book
Book Description
Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Author: Regina Luttrell
Publisher: Routledge
ISBN: 1000390780
Category : Political Science
Languages : en
Pages : 217
Get Book
Book Description
In this book established researchers draw on a range of theoretical and empirical perspectives to examine social media’s impact on American politics. Chapters critically examine activism in the digital age, fake news, online influence, messaging tactics, news transparency and authentication, consumers’ digital habits and ultimately the societal impacts that continue to be created by combining social media and politics. Through this book readers will better understand and approach with questions such as: • How exactly and why did social media become a powerful factor in politics? • What responsibilities do social networks have in the proliferation of factually wrong and hate-filled messages? Or should individuals be held accountable? • What are the state-of-the-art of computational techniques for measuring and determining social media's impact on society? • What role does online activism play in today’s political arena? • What does the potent combination of social media and politics truly mean for the future of democracy? The insights and debates found herein provide a stronger understanding of the core issues and steer us toward improved curriculum and research aimed at a better democracy. Democracy in the Disinformation Age: Influence and Activism in American Politics will appeal to both undergraduate and postgraduate students, as well as academics with an interest in areas including political science, media studies, mass communication, PR, and journalism.
Author: C. Edwin Baker
Publisher: Princeton University Press
ISBN: 1400863554
Category : Business & Economics
Languages : en
Pages : 216
Get Book
Book Description
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author: Peter N. Stearns
Publisher: Taylor & Francis
ISBN: 0415955408
Category : History
Languages : en
Pages : 258
Get Book
Book Description
After 9/11, fear has become an increasing issue in American society. Peter Stearns explores the historical causes and contemporary consequences of the high anxiety prevelant in American culture.
Author: Bruce I. Newman
Publisher: SAGE
ISBN: 0761909591
Category : Business & Economics
Languages : en
Pages : 186
Get Book
Book Description
Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Author: D. Spring
Publisher: Springer
ISBN: 0230339646
Category : History
Languages : en
Pages : 219
Get Book
Book Description
Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century.
Author: Pamela Odih
Publisher: Routledge
ISBN: 1317185021
Category : Social Science
Languages : en
Pages : 300
Get Book
Book Description
Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.
Author: Yilmaz, Recep
Publisher: IGI Global
ISBN: 1522597913
Category : Business & Economics
Languages : en
Pages : 400
Get Book
Book Description
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
