Advertising and a Democratic Press

Advertising and a Democratic Press PDF Author: C. Edwin Baker
Publisher: Princeton University Press
ISBN: 1400863554
Category : Business & Economics
Languages : en
Pages : 216

Get Book

Book Description
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Advertising and a Democratic Press

Advertising and a Democratic Press PDF Author: C. Edwin Baker
Publisher: Princeton University Press
ISBN: 1400863554
Category : Business & Economics
Languages : en
Pages : 216

Get Book

Book Description
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Advertising and Democracy in the Mass Age

Advertising and Democracy in the Mass Age PDF Author: Terence H. Qualter
Publisher: Springer
ISBN: 1349216100
Category : Political Science
Languages : en
Pages : 204

Get Book

Book Description
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

Marketing Democracy

Marketing Democracy PDF Author: Erin A. Snider
Publisher: Cambridge University Press
ISBN: 1108952399
Category : Political Science
Languages : en
Pages : 249

Get Book

Book Description
Drawing on extensive fieldwork in Egypt, Morocco, and Washington DC and recently declassified government documents, this book focuses on the construction and practice of democracy aid in the Middle East, showing how democracy aid can reinforce, rather than challenge authoritarian regimes.

Propaganda and Democracy

Propaganda and Democracy PDF Author: J. Michael Sproule
Publisher: Cambridge University Press
ISBN: 9780521470223
Category : Performing Arts
Languages : en
Pages : 356

Get Book

Book Description
A study of propaganda in relation to twentieth-century democracy.

Media Concentration and Democracy

Media Concentration and Democracy PDF Author: C. Edwin Baker
Publisher: Cambridge University Press
ISBN: 1139461036
Category : Political Science
Languages : en
Pages : 186

Get Book

Book Description
Firmly rooting its argument in democratic and economic theory, the book argues that a more democratic distribution of communicative power within the public sphere and a structure that provides safeguards against abuse of media power provide two of three primary arguments for ownership dispersal. It also shows that dispersal is likely to result in more owners who will reasonably pursue socially valuable journalistic or creative objectives rather than a socially dysfunctional focus on the 'bottom line'. The middle chapters answer those agents, including the Federal Communication Commission, who favor 'deregulation' and who argue that existing or foreseeable ownership concentration is not a problem. The final chapter evaluates the constitutionality and desirability of various policy responses to concentration, including strict limits on media mergers.

Social Media and Democracy

Social Media and Democracy PDF Author: Nathaniel Persily
Publisher: Cambridge University Press
ISBN: 1108835554
Category : Business & Economics
Languages : en
Pages : 365

Get Book

Book Description
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Media, Markets, and Democracy

Media, Markets, and Democracy PDF Author: C. Edwin Baker
Publisher: Cambridge University Press
ISBN: 1139432427
Category : Political Science
Languages : en
Pages : 395

Get Book

Book Description
Government interventions in media markets are often criticized for preventing audiences from getting the media products they want. A free press is often asserted to be essential for democracy. The first point is incorrect and the second is inadequate as a policy guide. Part I of this book shows that unique aspects of media products prevent markets from providing for audience desires. Part II shows that four prominent, but different, theories of democracy lead to different conceptions of good journalistic practice, media policy, and proper constitutional principles. Part II makes clear that the choice among democratic theories is crucial for understanding what should be meant by free press. Part III explores international free trade in media products. Contrary to the dominant American position, it shows that Parts I and II's economic and democratic theory justify deviations from free trade in media products.

In Defense of Negativity

In Defense of Negativity PDF Author: John G. Geer
Publisher: University of Chicago Press
ISBN: 0226285006
Category : Political Science
Languages : en
Pages : 221

Get Book

Book Description
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

Pulp Politics

Pulp Politics PDF Author: Glenn W. Richardson, Jr.
Publisher: Rowman & Littlefield Publishers
ISBN: 146164156X
Category : Political Science
Languages : en
Pages : 216

Get Book

Book Description
Pulp Politics helps us understand how political ads work by exploring how people think and feel, how our brains work, and how we tell and listen to stories. The book dissents from much popular and scholarly opinion that contends that political advertising only despoils democracy. It proposes that the fabric of popular culture, not the essentials of informed consent, constitutes the communicative core of contemporary political campaigns. The book subjects campaign spots to compellingly detailed and nuanced analysis.

The SAGE Handbook of Political Advertising

The SAGE Handbook of Political Advertising PDF Author: Lynda Lee Kaid
Publisher: SAGE Publications
ISBN: 1452261547
Category : Political Science
Languages : en
Pages : 504

Get Book

Book Description
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.