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Author: Peter Frederick
Publisher: Pearson UK
ISBN: 0273746162
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Author: Peter Frederick
Publisher: Pearson UK
ISBN: 0273746162
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Author: J. A. C. Brown
Publisher:
ISBN:
Category :
Languages : en
Pages : 325
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Book Description
Author: Richard Lewis
Publisher:
ISBN:
Category :
Languages : en
Pages : 195
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Book Description
Persuasive Techniques: The 21 Laws of Persuasion The book "Persuasive Techniques" explains all the 21 Laws of Persuasion and how they can be applied to everyday life, especially in business. Written in plain English, with a conversational tone that anyone can understand, Persuasive Techniques builds on the work of social psychologists such as Robert B. Cialdini and covers each and every law of persuasion. The book details almost 60 Theories of Persuasion, such as: "The Behavior Model", "The Halo Effect", "The Social Proof Principle", "The Cognitive Dissonance Theory", "The Ziegarnik Effect" etc. It also explains the work of Research Psychologists like: Sigmund Freud, Leon Festinger, Robert B. Cialdini, B. F. Skinner, Albert Bandura etc. Who Will Benefit From Reading "Persuasive Techniques"? Anyone interested in Influence, the Psychology of Persuasion, Subliminal Persuasion or Persuasive Techniques in general will learn a great deal. All the 21 Laws of Persuasion are covered as are all the most relevant persuasion theories and social psychology theorists. However, the book has a STRONG BUSINESS BIAS and will definitely help business people, internet marketers and entrepreneurs. "Persuasive Techniques" includes case studies, how each law can be applied and real-life examples of how these theories can benefit anyone and any business when applied properly. What Will You Discover From Reading "Persuasive Techniques"? Master the Power of Persuasion Discover How Subliminal Messages and Subliminal Persuasion works Learn Persuasive Techniques and Persuasive writing Techniques Persuasion, The Art of Persuasion, Persuasion Techniques, Persuasiveness and Methods of Persuasion Social Influence, Influencing, Influence Science and Practice How to Use Mind Control Techniques Persuasive Speaking and Tools of Persuasion Influence, Human Behavior, Mind Control and social Psychology Stop Being a Gullible Consumer And Much, Much More... People Who Read This Book: "I learned a lot from reading it! This is the most comprehensive, and accessible, book on marketing-related psychological theories I've ever seen."Moe Muise, KeywordsBlogger.com"You Can Understand Exactly How to Begin Applying These 21 Laws of Persuasion to Your Business Right Away!"Tim Nesbitt, TheAffiliateMarketingGuide.net"Richard's smashed it with this one - imagine a comprehensive book on the powers of persuasion with only the most essential details and tidbits in - no fluff, no random tangents... just value."Ben Palmer-Wilson, BenPalmerWilson.com"This is one book you don't want to miss out on! I'm adding my copy to my library of favorite marketing books right alongside of Robert B. Cialdini's books "Influence" and "YES - 50 Scientifically Proven Ways to Be Persuasive". Cialdini's books are great but this book was written specifically help Internet Marketers." Steve Shulenski, StartaPhotographyBusinessToday.com"Richard gets it absolutely right. Richard explains and demonstrates how important psychology and really understanding what makes your potential target customers tick is in online marketing. I will read it again until I am confident that I've attained the level of psychological mastery that the author has obviously achieved." Steve Cowan, SteveCowan.com"This book taps into some advanced concepts, while still presenting the 'basic' info - so you don't need a degree in psychological theories to help you navigate the book (although I did get flashbacks of my last years in college...). The part that most marketers will enjoy is the "application" area in each Law of Persuasion chapter. This is the area that tells you how to use each specific law to help you sell and position your product." Danielle Lynn, DanielleLynn.com
Author: Tara McCarthy
Publisher: Scholastic Inc.
ISBN: 9780590209342
Category : Education
Languages : en
Pages : 70
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Book Description
Provides practical ideas and strategies for exploring and teaching persuasive writing in grades 4-8. Includes reproducibles, graphic organizers, mini-lessons and check-lists.
Author: Larry Jordan
Publisher: New Riders
ISBN: 9780136766797
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
Author: Trish Hall
Publisher: Liveright Publishing
ISBN: 163149306X
Category : Language Arts & Disciplines
Languages : en
Pages : 224
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Book Description
From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
Author: Noah J. Goldstein
Publisher: Simon and Schuster
ISBN: 9781416571124
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Author: Camille Lamar Campbell
Publisher: Aspen Publishing
ISBN: 1543825222
Category : Law
Languages : en
Pages : 344
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Book Description
Storytelling is recognized as a powerful tool in legal advocacy. With outstanding visual aids, examples, and sample documents,Persuasive Legal Writing: A Storytelling Approach, Second Edition, shows students how to use the techniques of storytelling to shape a legal argument into a cogent and compelling narrative. Authors Camille Lamar Campbell and Olympia R. Duhart havedesigned every chapter and page to make narrative storytelling techniques the basis for any type of persuasive legal document. Students learn to create arguments that elevate their client's dilemma, demonstrating that the facts demand a decision in their client's favor. Detailed guidance to editing, revising, time management, and learning skills constitute a complete set of tools for budding legal writers. And within a narrative framework that highlights the intuitive nature of storytelling, familiar literary and cultural references build on students' own fund of knowledge. Featured in the Second Edition Thoughtful discussion of AI language models in tech-assisted legal writing Cognitive Corner exercises, encouraging students to make important connections among topics and ideas Testimonials from students, lawyers, and judges about applying specific legal writing skills New and updated illustrations and examples that teach by showing Updated sample documentsthroughout the text Professors and students will benefit from: An intuitive three-stage framework for processing, packaging, and revising legal writing Integrated coverage of storytelling for every type of persuasive writing Insights from real students, practicing lawyers, and judges about how they apply specific writing skills A teach-by-showing approach Practical advice for new legal writers
Author: Jen McVeity
Publisher: Seven Steps to Writing Success
ISBN: 1921052406
Category : Education
Languages : en
Pages : 182
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Book Description
Are you ready to transform your students into masters of persuasion? Packed with practical, time-saving classroom resources, this manual makes planning and implementing the Seven Steps just as fun as learning it! Inside this Step-by-Step guide, you’ll find: • theory and techniques for each Step • annotated writing samples showing the techniques in action • fun and flexible curriculum-aligned writing activities and templates • over 100 differentiated writing topics, plus picture prompts • planning and assessment resources • a ‘Putting It All Together’ chapter.
Author: Louise Katz
Publisher: Bloomsbury Publishing
ISBN: 1137604433
Category : Study Aids
Languages : en
Pages : 196
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Book Description
This hands-on guide to advanced critical analysis and argumentation will help readers to communicate in way that is orderly, rigorously supported, persuasive and clear. It demonstrates how criticality can be paired with creativity to produce an insightful and engaging piece of research, and explores how narrative styles and rhetorical devices can be used to boost the persuasiveness of an argument. Chapters blend theory with practice and contain a wealth of activities designed to help students put new skills into practice or revitalise those they already have. This is an essential resource for postgraduates and advanced undergraduates looking to hone their skills in critical analysis and communicate their ideas with precision and clarity.
