Music, Branding and Consumer Culture in Church PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Music, Branding and Consumer Culture in Church PDF full book. Access full book title Music, Branding and Consumer Culture in Church by Tom Wagner. Download full books in PDF and EPUB format.
Author: Tom Wagner
Publisher: Routledge
ISBN: 0429018878
Category : Religion
Languages : en
Pages : 186
Get Book
Book Description
Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experience that has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on the London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants’ sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand. This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies.
Author: Tom Wagner
Publisher: Routledge
ISBN: 0429018878
Category : Religion
Languages : en
Pages : 186
Get Book
Book Description
Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experience that has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on the London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants’ sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand. This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies.
Author: Andrew Mall
Publisher: University of California Press
ISBN: 0520343425
Category : Music
Languages : en
Pages : 322
Get Book
Book Description
Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets’ boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In God Rock, Inc., Andrew Mall considers the aesthetic, commercial, ethical, and social boundaries of Christian popular music, from the late 1960s, when it emerged, through the 2010s. Drawing on ethnographic research, historical archives, interviews with music industry executives, and critical analyses of recordings, concerts, and music festival performances, Mall explores the tensions that have shaped this evolving market and frames broader questions about commerce, ethics, resistance, and crossover in music that defines itself as outside the mainstream.
Author: Martina Björkander
Publisher: BRILL
ISBN: 9004682430
Category : Religion
Languages : en
Pages : 506
Get Book
Book Description
Vibrant worship music is part of the Charismatic liturgy all around the world, and has become in many ways the hallmark of Pentecostal-Charismatic Christianity. Despite its centrality, scholarly interest in the theological and ritual significance of worship for pentecostal spirituality has been sparse, not least in Africa. Combining rich theoretical and theological insight with an in-depth case study of worship practices in Nairobi, Kenya, this interdisciplinary study offers a significant contribution to knowledge and is bound to influence scholarly discussions for years to come. The book is a must-read for anyone interested in Pentecostal worship, ritual, and spirituality.
Author: Tim Sinclair
Publisher: Kregel Publications
ISBN: 0825489369
Category : Religion
Languages : en
Pages : 145
Get Book
Book Description
"Using examples from our consumer culture, Tim Sinclair shows Christian that sharing Jesus has nothing to do with our trinkets or our T-shirts. It has everything to do with being personally branded by Christ."--From back cover
Author: Christopher Partridge
Publisher: Bloomsbury Publishing
ISBN: 1350286990
Category : Social Science
Languages : en
Pages : 561
Get Book
Book Description
The second edition of The Bloomsbury Handbook of Religion and Popular Music provides an updated, state-of-the-art analysis of the most important themes and concepts in the field, combining research in religious studies, theology, critical musicology, cultural analysis, and sociology. It comprises 30 updated essays and six new chapters covering the following areas: · Popular Music, Religion, and Performance · Musicological Perspectives · Popular Music and Religious Syncretism · Atheism and Popular Music · Industrial Music and Noise · K-pop The Handbook continues to provide a guide to methodology, key genres and popular music subcultures, as well as an extensive updated bibliography. It remains the essential tool for anyone with an interest in popular culture generally and religion and popular music in particular.
Author: Daniel C. Dickard
Publisher: Wipf and Stock Publishers
ISBN: 1666790346
Category : Religion
Languages : en
Pages : 266
Get Book
Book Description
Church Together is a Christian leadership book designed to give pastors, church leaders, and church members a working plan to overcome the greatest underlying threat to the church today, individualism, through five relationships of surrender which correlate to the five core values of the Church of We. Part One examines the three rotten fruits of individualism within the Church of Me--consumerism, pragmatism, and the extremes of legalism and liberalism--and how to spot each of these problems. Part Two offers a solution on what it will take for churches to make a healthy transition from the Church of Me to the Church of We. Church Together, for this reason, gives churches a manageable plan to defy the individualistic spirit of the age as they become the Church of We in the Age of Me.
Author: Deborah Justice
Publisher: State University of New York Press
ISBN: 1438489633
Category : Music
Languages : en
Pages : 321
Get Book
Book Description
What if simply changing musical styles could resurrect social power and religious vitality? By the early 1990s, Christianity was losing ground nationally, and mainline Protestants were trending even Whiter and older than America's overall demographic trajectory. The churches knew they needed to diversify. Yet, many mainline churches focused their energies on the so-called Worship Wars, intense aesthetic and theological controversies running through much of White Christian America. Historically, churches had only supported one musical style; now, many mainline Protestant congregations were willing to risk internal schism to support both Contemporary worship—centered around guitars, praise bands, and choruses—and Traditional worship with its pipe organs, chancel choirs, and hymns. Surely, they thought, musical diversity would broadcast tolerance and bring in new members—perhaps it would even help them regain their historically central role in American society. Based on years of ethnographic research, (White)Washing Our Sins Away explores how American mainline Protestants used internal musical controversies to negotiate their shifting position within the nation's diversifying religious and sociopolitical ecosystems.
Author: Brandon Hatmaker
Publisher: Zondervan
ISBN: 0310492270
Category : Religion
Languages : en
Pages : 216
Get Book
Book Description
There's got to be more to church than this. People around the world are seeking a community that focuses more on others than on themselves. Yet most don't know where to start. Drawing from his own journey, Brandon Hatmaker reminds us that serving the least is not a trendy act of benevolence but a lifestyle of authentic community and spiritual transformation. In Barefoot Church, he explains: Practical ideas for creating service-based, missional communities How the organizational structure of a church can be created or restructured for mission in any context How any church can truly be a catalyst for individual, collective, and social renewal Whether you are a leader or a layperson, this book is meant to renew your passion for the church and inspire you to take your affections off yourself, place them on people who have nothing to offer you, and lead others to do the same.
Author: Chloe Steadman
Publisher: Taylor & Francis
ISBN: 1000970337
Category : Business & Economics
Languages : en
Pages : 200
Get Book
Book Description
Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond, with the concept at a crucial point in its development. However, research about atmosphere is often confined into disciplinary silos. Consuming Atmospheres unsettles such disciplinary boundaries by delivering an interdisciplinary collection of cutting-edge work on atmosphere and consumption. Specifically, the book brings together experts from various disciplinary backgrounds to explore how atmospheres are designed, experienced, and researched. Within these three thematic parts organising the collection, atmosphere is explored across a range of consumption and geographic contexts, including pop-up stores, music festivals, tourist spaces, town centres, sports stadia, amusement arcades, food and drink, urban squats, and seaside piers across England, Scotland, Denmark, and Slovenia. The book will appeal to academics and postgraduate students within marketing and beyond, given the chapter authors have backgrounds in marketing, consumer research, geography, sociology, youth studies, art and design, place management, and law. It may also be of interest to practitioners endeavouring to co-create more effective consumption atmospheres, such as marketers, retailers, and place managers.
Author:
Publisher: Oxford University Press
ISBN: 0192583042
Category : Religion
Languages : en
Pages : 737
Get Book
Book Description
Christian fundamentalism is a significant global movement which originally took its name from The Fundamentals, a series of booklets defending classic evangelical doctrines, published in the 1910s. The Oxford Handbook of Christian Fundamentalism traces the roots of fundamentalism from the late nineteenth century and explores the development of the movement up to the present day. Since its inception, fundamentalism has proved a highly contested category. By some the label is recognised as a badge of honour, by others a term of abuse. This volume does not offer a simple definition of fundamentalism. Rather, it acknowledges its many interpretative and definitional complexities, and allows multiple identities to jostle together under the 'fundamentalist' label. The boundaries are porous between fundamentalism and conservative evangelicalism, so the Handbook includes analysis of some conservative expressions of Christianity which show fundamentalist characteristics, even in groups which refuse to define themselves as 'fundamentalist'. The relationship of fundamentalism to Pentecostalism and charismatic renewal is also explored in detail. Research-led chapters cover significant historical developments, key doctrines such as biblical inerrancy, creationism and separatism, and an extensive range of moral and cultural issues to which the contribution of fundamentalism has been significant, including popular music, alcohol, sport, and family life. Contributors also chart the evolution of the movement globally—far beyond its North Atlantic origins. Recognising the prominence of fundamentalism beyond the Church, the Handbook explores its contribution to public debates concerning political influence, education, human genetics, civil rights, business, global warning, sexuality, Israel and the Middle East, the shaping of contemporary culture, and much else. Christian fundamentalism, this Handbook ultimately shows, is one of the most significant movements operating in today's world.
