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Author: Marco Morini
Publisher: Springer Nature
ISBN: 3030390101
Category : Political Science
Languages : en
Pages : 126
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Book Description
This book explores Donald Trump’s political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump’s jokes, mockeries and distinct rhetoric – showing similarities to rhetorical strategies of Nazis during the 1930s – help him impersonate the populist ‘everyday man’ who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media’s news logics and taken advantage of the American public's lack of trust in journalism.
Author: Marco Morini
Publisher: Springer Nature
ISBN: 3030390101
Category : Political Science
Languages : en
Pages : 126
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Book Description
This book explores Donald Trump’s political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump’s jokes, mockeries and distinct rhetoric – showing similarities to rhetorical strategies of Nazis during the 1930s – help him impersonate the populist ‘everyday man’ who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media’s news logics and taken advantage of the American public's lack of trust in journalism.
Author: Yu Ouyang
Publisher: Springer Nature
ISBN: 303044242X
Category : Political Science
Languages : en
Pages : 172
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Book Description
This book takes a social science approach to address two related questions: (1) what does Donald Trump say on Twitter? and (2) why? Since entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While the popular media has devoted considerable attention to selected tweets, it is less clear what those selected tweets tell us about Trump the businessman, the political candidate, and, finally, the President of the United States. We argue that to fully understand Trump, we must take a more comprehensive approach to examining all of his activities on Twitter. Overall, our analysis presents a strikingly complex picture of Trump and how he uses Twitter. Not only has his pattern of tweets changed over time, we find that Trump’s use of Twitter is more deliberate than he has been given credit. Like most other politicians, Trump is strategically-minded about his presence on social media.
Author: Pablo J. Boczkowski
Publisher: MIT Press
ISBN: 0262037963
Category : Language Arts & Disciplines
Languages : en
Pages : 269
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Book Description
The election of Donald Trump and the great disruption in the news and social media. Donald Trump's election as the 45th President of the United States came as something of a surprise—to many analysts, journalists, and voters. The New York Times's The Upshot gave Hillary Clinton an 85 percent chance of winning the White House even as the returns began to come in. What happened? And what role did the news and social media play in the election? In Trump and the Media, journalism and technology experts grapple with these questions in a series of short, thought-provoking essays. Considering the disruption of the media landscape, the disconnect between many voters and the established news outlets, the emergence of fake news and “alternative facts,” and Trump's own use of social media, these essays provide a window onto broader transformations in the relationship between information and politics in the twenty-first century. The contributors find historical roots to current events in Cold War notions of "us" versus "them," trace the genealogy of the assault on facts, and chart the collapse of traditional news gatekeepers. They consider such topics as Trump's tweets (diagnosed by one writer as “Twitterosis”) and the constant media exposure given to Trump during the campaign. They propose photojournalists as visual fact checkers (“lessons of the paparazzi”) and debate whether Trump's administration is authoritarian or just authoritarian-like. Finally, they consider future strategies for the news and social media to improve the quality of democratic life. Contributors Mike Ananny, Chris W. Anderson, Rodney Benson, Pablo J. Boczkowski, danah boyd, Robyn Caplan, Michael X. Delli Carpini, Josh Cowls, Susan J. Douglas, Keith N. Hampton, Dave Karpf, Daniel Kreiss, Seth C. Lewis, Zoey Lichtenheld, Andrew L. Mendelson, Gina Neff, Zizi Papacharissi, Katy E. Pearce, Victor Pickard, Sue Robinson, Adrienne Russell, Ralph Schroeder, Michael Schudson, Julia Sonnevend, Keren Tenenboim-Weinblatt, Tina Tucker, Fred Turner, Nikki Usher, Karin Wahl-Jorgensen, Silvio Waisbord, Barbie Zelizer
Author: Entrepreneurship Facts
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537571799
Category :
Languages : en
Pages : 98
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Book Description
***SPECIAL DEAL!!! Buy the paperback version of the book NOW to receive the kindle version ($2.99) for FREE! Since the 1988 presidential election, Donald Trump has been considered a potential candidate for President in nearly every election. However, he was never serious about it until the 2016 election. Donald Trump formally announced his candidacy on June 16, 2015, with a campaign rally and speech at Trump Tower in New York City. He declared that he would self-fund his presidential campaign, and would refuse any money from donors and lobbyists. With seemingly no real previous political aspirations or experience, he transitioned his expertise from the business world to carve out a new niche in the political arena. Regardless of your place on the political spectrum, it's hard to deny the marketing prowess Donald Trump has exhibited throughout the course of his political campaign. Using the background and expertise he garnered in the marketing world, Trump has strategically applied this knowledge to bolster his political success in running for President of the United States. Trump's tactics have captured the world's attention as they watch a business mogul take on the political arena, and his unconventional approach has undeniably changed both the political landscape and the expectations of the voting public. Throughout the course of his campaign, the strategies Donald Trump has exhibited offer an interesting perspective in how long-standing business and marketing strategies can transition perfectly into a different context, namely the political realm. This book will delve into the primary marketing strategies Trump has employed in driving his campaign forward, and explore why these strategies have been successful, specifically focusing on Getting Attention at All Costs, Knowing All the Players in the Game, Keeping an Authentic and Consistent Brand, Dominating Social Media, and Adopting a Clear and Simple Mission Statement. "[Trump's campaign] is such a very interesting marketing story and fascinating to watch from that lens. Politics is always about positions, but at its core, about marketing." ~ Tim Calkins, Kellogg School of Management TABLE OF CONTENTS Introduction Donald Trump - The Man Strategy #1 - Get Attention at All Costs! Be Noticeable! Create Messaging That Incites a Reaction Define the Brands of Your Rivals Take a Stand Spin Controversy! Strategy #2 - Know All the Players in the Game! Media Competition Target Market Raving Fans Non-Supporters or "Haters" Strategy #3 - Keep an Authentic and Consistent Brand! The Authentic Trump Attitude The Authentic Trump Style The Authentic Trump "Diplomacy" Authenticity Builds Relationships Strategy #4 - Adopt a Clear and Simple Mission Statement Choose the Wording Carefully Focus on Being Inclusive Strategy #5 - Dominate Social Media! Departure from Television Advertising Twitter Marketing Facebook and Internet Marketing Promotional Products Consistency and the Personal Touch through Digital Communications Conclusion 10 Most Outrageous Donald Trump Quotes
Author: Roderick P. Hart
Publisher: Cambridge University Press
ISBN: 1108490816
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Trump won the presidency not because of partisanship, policy, or economic factors but because of how he makes people feel.
Author: Robert E. Gutsche, Jr.
Publisher: Routledge
ISBN: 9781003205739
Category : Language Arts & Disciplines
Languages : en
Pages : 360
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Book Description
"This volume examines the effects of Donald Trump's presidency on journalistic practices, rhetoric, and discourses. Rooted in critical theory and cultural studies, it asks what life may be like without Trump, not only for journalism but also for American society more broadly. The book places perspectives and tensions around the Trump presidency in one spot, focusing on the underlying ideological forces in tensions around media trust, Trumpism, and the role of journalism in it all. It explores how journalists dealt with racist rhetoric from the White House, relationships between the Office of the President and social media companies, citizens, and journalists themselves, while questioning whether journalism has learned the right lessons for the future. More importantly, chapters on liberal media "bias," the First 100 Days of the Biden Presidency, gender, and race, and how journalists should adopt measures to "reduce harm" hint as to where politics and journalism may go next. Reshaping the scholarly and public discourse about where we are headed in terms of the presidency and publics, social media, and journalism, this book will be an important resource for scholars and graduate students of journalism, media studies, communication studies, political science, race and ethnic studies and sociology"--
Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1136294600
Category : Computers
Languages : en
Pages : 489
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Book Description
What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.
Author: Lisa M. Burns
Publisher: Rowman & Littlefield
ISBN: 1793611254
Category : Language Arts & Disciplines
Languages : en
Pages : 341
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Book Description
Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women’s studies, political science, and public relations will find this book particularly useful.
Author: Janet McIntosh
Publisher: Cambridge University Press
ISBN: 1108897452
Category : Language Arts & Disciplines
Languages : en
Pages : 323
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Book Description
Early in his campaign, Donald Trump boasted that 'I know words. I have the best words', yet despite these assurances his speech style has sown conflict even as it has powered his meteoric rise. If the Trump era feels like a political crisis to many, it is also a linguistic one. Trump has repeatedly alarmed people around the world, while exciting his fan-base with his unprecedented rhetorical style, shock-tweeting, and weaponized words. Using many detailed examples, this fascinating and highly topical book reveals how Trump's rallying cries, boasts, accusations, and mockery enlist many of his supporters into his alternate reality. From Trump's relationship to the truth, to his use of gesture, to the anti-immigrant tenor of his language, it illuminates the less obvious mechanisms by which language in the Trump era has widened divisions along lines of class, gender, race, international relations, and even the sense of truth itself.
Author: Stephanie Muravchik
Publisher: Brookings Institution Press
ISBN: 0815738641
Category : Political Science
Languages : en
Pages : 228
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Book Description
Why did hundreds of Democratic strongholds break for Donald Trump in 2016 and stay loyal to him in 2020? Looking for answers, Muravchik and Shields lived in three such “flipped” communities. There they discovered a political culture that was Trumpy long before the 45th president arrived on the national political scene. In these places, dominated by the white working-class, some of the most beloved and longest-serving Democratic leaders are themselves Trumpian—grandiose, combative, thin-skinned, and nepotistic. Indifferent to ideology, they promise to take care of “their people” by cutting deals—and corners if needed. Stressing loyalty, they often turn to family to fill critical political roles. Trump, resembling these old-style Democratic bosses, strikes a familiar and appealing figure in these communities. Although voters in “flipped” communities have often been portrayed as white supremacists, Muravchik and Shields find that their primary political allegiances are to place—not race. They will spend an extra dollar to patronize local businesses, and they think local jobs should go to their neighbors, not “foreigners” from neighboring counties—who are just as likely to be white and native-born. Unlike the Proud Boys, they take more pride in their local communities than in their skin color. Trump successfully courted these Democrats by promising to revitalize their struggling hometowns. Because these communities largely stuck with Trump in 2020, Biden won the presidency by just the thinnest of margins. Whether they will continue to support a Republican Party without Trump—or swing back to the Democrats—depends in part on which party can satisfy these locally grown political tastes and values. The party that does that will enjoy a stranglehold in national elections for years to come.
