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Author: Christiane Wittich
Publisher:
ISBN: 9783656951728
Category :
Languages : de
Pages : 78
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Book Description
Bachelorarbeit aus dem Jahr 2014 im Fachbereich Padagogik - Interkulturelle Padagogik, Note: 2,0, FernUniversitat Hagen (Lehrgebiet Internationalisierung von Bildungsprozessen), Sprache: Deutsch, Abstract: In dieser Arbeit wird der Frage nachgegangen, wie eine Weiterbildungsmassnahme konzeptionell aussehen kann, durch die in einem international agierenden Unternehmen in Deutschland interkulturelle kommunikative Kompetenzen von Mitarbeitern unter Aspekten der Inter- und Transkulturalitat gefordert werden konnen. Ferner wird gepruft, welche Voraussetzungen dazu notwendig sind, auch damit Synergien entstehen."
Author: Christiane Wittich
Publisher:
ISBN: 9783656951728
Category :
Languages : de
Pages : 78
Get Book
Book Description
Bachelorarbeit aus dem Jahr 2014 im Fachbereich Padagogik - Interkulturelle Padagogik, Note: 2,0, FernUniversitat Hagen (Lehrgebiet Internationalisierung von Bildungsprozessen), Sprache: Deutsch, Abstract: In dieser Arbeit wird der Frage nachgegangen, wie eine Weiterbildungsmassnahme konzeptionell aussehen kann, durch die in einem international agierenden Unternehmen in Deutschland interkulturelle kommunikative Kompetenzen von Mitarbeitern unter Aspekten der Inter- und Transkulturalitat gefordert werden konnen. Ferner wird gepruft, welche Voraussetzungen dazu notwendig sind, auch damit Synergien entstehen."
Author: Stefan Schmid
Publisher: Springer
ISBN: 331974089X
Category : Business & Economics
Languages : en
Pages : 171
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Book Description
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
Author: Andrew C. Janos
Publisher: Stanford University Press
ISBN: 9780804746885
Category : Political Science
Languages : en
Pages : 516
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Book Description
A study of East Central Europe and its place in the modern world. Combining narrative with analysis, it presents the past and present of East Central Europe in the larger context of the political and economic history of the continent.
Author: Peggy Valcke
Publisher: Springer
ISBN: 1137304308
Category : Political Science
Languages : en
Pages : 362
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Book Description
Adopting a truly global, theoretical and multidisciplinary perspective, Media Pluralism and Diversity intends to advance our understanding of media pluralism across the globe. It compares metrics that have been developed in different parts of the world to assess levels of, or threats to, media pluralism.
Author: G. Delanty
Publisher: Springer
ISBN: 0230379656
Category : Social Science
Languages : en
Pages : 187
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Book Description
A critical analysis of the idea of Europe and the limits and possibilities of a European identity in the broader perspective of history. This book argues that the crucial issue is the articulation of a new identity that is based on post-national citizenship rather than ambivalent notions of unity.
Author: Sylvia-Michèle Sternkopf
Publisher: diplom.de
ISBN: 3832481613
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
Inhaltsangabe:Abstract: Small and medium-sized enterprises (SMEs) are the backbone of the German economy. Against the background of continuing globalisation, they are increasingly faced with the challenge of internationalisation. This study was designed as an empirical investigation of how well SMEs in the federal state of Saxony are prepared for this task of the future, which measures they take in order to market their products and services in the global marketplace, and it tries to identify their strengths and weaknesses in this respect. The very nature of this thesis is thus a truly interdisciplinary approach, investigating marketing aspects as well as linguistic factors. The main focus was on the language small and medium-sized companies use for their international communications. English has long become the lingua franca of the globalising economy, and this study set out to investigate how well SMEs are prepared to meet the linguistic requirements imposed on them by global business. Enterprises in the new German states are widely believed to be disadvantaged with regard to their communicative competence in English, since English played only a minor role for decades, but has risen to decisive significance within the past couple of years, taking many companies and their employees by surprise, finding them not as well prepared as their colleagues in the old German states. Still, finding their way to the new export markets in Western Europe, the Americas and Asia are vital for the survival of Saxon economy, and communicative competence in English as the lingua franca of international business is the major prerequisite for achieving this objective. Corporate communicative competence involves various aspects, including the foreign language skills of the employees covering the entire range of linguistic skills from oral communication including listening and speaking, giving presentations or participating in negotiations to writing skills ranging from reading and writing of various text types, including media literacy. Apart from the personal linguistic competence of the employees, the corporate linguistic competence of the company also plays a major role for the perception of the company on its international markets. Therefore this study focused on investigating how well SMEs present themselves in their corporate literature and on the internet, which instruments from the wide-ranging selection of marketing tools hey apply for communicating [...]
Author: Thomas Dörfler
Publisher: LIT Verlag Münster
ISBN: 9783825864330
Category : Capitalism
Languages : de
Pages : 260
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Book Description
Author: Kjell Rubenson
Publisher: Academic Press
ISBN: 0123814898
Category : Education
Languages : en
Pages : 327
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Book Description
A collection of 46 articles from the diverse and still emerging field of adult education.
Author: Erich Fromm
Publisher: A&C Black
ISBN: 178093680X
Category : Philosophy
Languages : en
Pages : 217
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Book Description
Fromm gennemgår forskellen mellem begreberne at have og at være og mener, at hvis alle tilslutter sig en "værende" livsform, vil et nyt og sundere samfund opstå
Author: Gerfried Stocker
Publisher:
ISBN:
Category : Art
Languages : de
Pages : 452
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Book Description
Edited by Gerfried Stocker and Christine Schepf. Essays by Peter J. Bentley, Erkki Huhtamo, Friedrich Kittler and Pierre Levy.
