Author: Publisher:
ISBN: 9781466681415
Category :
Languages : en
Pages :
Book Description
Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
Author: Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
Author: Rishi, BikramjitPublisher: IGI Global
ISBN: 1466681403
Category : Business & Economics
Languages : en
Pages : 389
Book Description
In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Islam, Marketing and Consumption
Author: Aliakbar JafariPublisher: Routledge
ISBN: 1317753232
Category : Business & Economics
Languages : en
Pages : 222
Book Description
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the ‘other’ of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and ‘the Muslim’. This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.
Advertising in MENA Goes Digital
Author: Ilhem AllaguiPublisher: Routledge
ISBN: 1000006956
Category : Social Science
Languages : en
Pages : 363
Book Description
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.
Global Observations of the Influence of Culture on Consumer Buying Behavior
Author: Sarma, SarmisthaPublisher: IGI Global
ISBN: 1522527281
Category : Business & Economics
Languages : en
Pages : 375
Book Description
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Strategies and Applications of Islamic Entrepreneurship
Author: Rafiki, AhmadPublisher: IGI Global
ISBN: 1668475219
Category : Social Science
Languages : en
Pages : 333
Book Description
As many countries are now looking for alternative ways of doing business with a focus on preserving ethics, morals, and values, it is important to understand and consider Islamic business. Islamic business, management, and entrepreneurship are topics that are discussed by many scholars; however, researchers in some countries have yet to comprehensively understand and implement current models, strategies, and applications. Strategies and Applications of Islamic Entrepreneurship considers all aspects of Islamic business, management, and entrepreneurship. The book also provides the best practices and challenges of implementing Islamic business models. Covering key topics such as Islamic marketing, Islamic business environments, and Muslim countries, this premier reference source is ideal for managers, business owners, policymakers, industry professionals, researchers, academicians, scholars, instructors, and students.
Islamic Online Business
Author: SRPPublisher: SR PUBLISHER
ISBN:
Category : Business & Economics
Languages : en
Pages : 74
Book Description
Delve into the dynamic world of ''Islamic Online Business'' with 'Ethics, E-commerce, and International Trade' by SRP. This insightful book navigates the intersection of ethical principles and the ever-evolving landscape of digital commerce. Explore the profound connections between Islamic values and successful international trade, providing a comprehensive guide for entrepreneurs and business enthusiasts. SRP skillfully weaves together the threads of ethics, e-commerce, and global trade, offering a compelling narrative that resonates with both seasoned professionals and those embarking on the exciting journey of online business in the Islamic context. Uncover the keys to ethical business practices and strategic international trade, making this book an indispensable resource for anyone committed to thriving in the Islamic online business sphere.
Islamic Marketing
Author: Djavlonbek KadirovPublisher: Conscientia Capital Press
ISBN: 0473506173
Category : Business & Economics
Languages : en
Pages : 178
Book Description
This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both individual and collective marketing practices and activities, marketing institutions and market systems. Islamic marketing is the discipline concerned with excellence in consumption behavior and marketing practices within different markets. The purpose of Islamic marketing is not profit maximisation or revenue generation. Rather, its main purpose is to benefit others while minimising harm.
Strategic Islamic Marketing
Author: Baker Ahmad AlserhanPublisher: Springer Nature
ISBN: 3030981606
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.
Research on Islamic Business Concepts
Author: Veland RamadaniPublisher: Springer Nature
ISBN: 303118663X
Category : Business & Economics
Languages : en
Pages : 275
Book Description
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.
