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Author: Sean Pillot de Chenecey
Publisher: Kogan Page Publishers
ISBN: 0749498692
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
SHORTLISTED: Business Book Awards 2021 - Change & Sustainability The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow. People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including: - Trend research, forecasting and scenario planning - Classic innovation theory vs current leading-edge thinking - New consumption patterns and fragmented niches of growth - Dynamic cross-category innovation from legacy brands and start-ups - Challenging convention via catalytic leadership and next-generation practises - How agile organizations leverage cultural and social trends to anticipate change - Utilizing business innovation to tackle social, cultural and environmental problems Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.
Author: Sean Pillot de Chenecey
Publisher: Kogan Page Publishers
ISBN: 0749498692
Category : Business & Economics
Languages : en
Pages : 289
Get Book
Book Description
SHORTLISTED: Business Book Awards 2021 - Change & Sustainability The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow. People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including: - Trend research, forecasting and scenario planning - Classic innovation theory vs current leading-edge thinking - New consumption patterns and fragmented niches of growth - Dynamic cross-category innovation from legacy brands and start-ups - Challenging convention via catalytic leadership and next-generation practises - How agile organizations leverage cultural and social trends to anticipate change - Utilizing business innovation to tackle social, cultural and environmental problems Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.
Author: Joseph Grenny
Publisher: McGraw Hill Professional
ISBN: 0071808876
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author
Author: Sean Pillot de Chenecey
Publisher: Kogan Page Publishers
ISBN: 0749482826
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.
Author: Nathalie Nahai
Publisher: Kogan Page Publishers
ISBN: 1398602221
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships. Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.
Author: Kaled K. Hameide
Publisher: Routledge
ISBN: 1351106848
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.
Author: T. Bettina Cornwell
Publisher:
ISBN: 9780367481162
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.
Author: Sonia González Boysen
Publisher: Whitaker House
ISBN: 1641423722
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
INFLUENCER: Communication for Leaders in the Digital Age. This is an invitation, including a wake-up call, to rethink the power of conscious and positive influence. Influence is not an exclusive profession of the so-called “influencers”, “content creators” of social networks, which companies seek to market their products. Just as conscious leadership seeks to focus more on people than on results, on the “who” rather than on the “how”, now we must aim towards a conscious influence, focused on adding value, under this premise: It is about “them”, “not about “you”. Conscious influence is aimed at influencing through purposeful communication, aimed at transforming, inspiring and motivating change and the continuous development of people. Not to be swept away by the overwhelming trend of decadent communication that gives the power of influence to: • People who only love themselves and money • Pretentious, arrogant, daring, ungrateful leaders, without faith and without love • Implacable, those who like to practice bullying – harassment – and slander • Those who do not have self-control or emotional intelligence • Someone aggressive, not loyal, or prudent • Proud and lovers of their pleasures and vices more than God himself. The “why” of your message should be the beginning, the thread, and the closure of everything you say and publish. To achieve this, you must ask yourself these questions: what do I want to say? Why do I want to say it? And… most importantly: what do I want to say it for? All this and more awaits you with INFLUENCER: Communication for Leaders in the Digital Age.
Author: Elisa Camahort Page
Publisher: Ten Speed Press
ISBN: 0399581642
Category : Political Science
Languages : en
Pages : 210
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Book Description
A handbook for effective activism, advocacy, and social justice for people of all ages and backgrounds. Are you ready to take action and make your voice heard, but don't know how to go about it? This hands-on, hit-the-ground-running guide delivers lessons on practical tactics for navigating and protecting one's personal democracy in a gridlocked, heavily surveilled, and politically volatile country. If you want to start making a difference but don’t know what to do next, Road Map for Revolutionaries provides the resources needed to help you feel safer, more empowered, invested in, and intrinsic to the American experiment. The book addresses timely topics such as staying safe at protests, supporting marginalized communities, online privacy, and how to keep up the fight for the long term, breaking down key issues and outlining action steps for local, state, and federal levels of government.
Author: H. G. Parry
Publisher: Redhook
ISBN: 0316459119
Category : Fiction
Languages : en
Pages : 512
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Book Description
"A rich, sprawling epic full of history and magic, Declaration is Jonathan Strange with international politics and vampires. I loved it."―Alix E. Harrow A sweeping tale of revolution and wonder in a world not quite like our own, A Radical Act of Free Magic is the conclusion to this genre-defying series of magic, war, and the struggle for freedom in the early modern world. The Concord has been broken, and a war of magic engulfs the world. In France, the brilliant tactician Napoléon Bonaparte has risen to power, and under his command, the army of the dead has all but conquered Europe. Britain fights back, but Wilberforce’s own battle to bring about free magic and abolition has met a dead end in the face of an increasingly repressive government. In Saint-Domingue, Fina aids Toussaint Louverture as he navigates these opposing forces to liberate the country. But there is another, even darker war being fought beneath the surface: the first vampire war in hundreds of years. The enemy blood magician who orchestrated Robespierre’s downfall is using the French Revolutionary Wars to bring about a return to dark magic. Across the world, only a few know of his existence, and the choices they make will shape the new age of magic. Praise for The Shadow Histories: "Magnificent...[turns] the part of history class you might have slept through into something new, exciting and deeply magical."―BookPage "A witty, riveting historical fantasy . . . Parry has a historian's eye for period detail and weaves real figures from history—including Robespierre and Toussaint L'Ouverture—throughout her poetic tale of justice, liberation, and dark magic. This is a knockout." ―Publishers Weekly (starred review) The Shadow Histories A Declaration of the Rights of Magicians A Radical Act of Free Magic For more from H. G. Parry, check out The Unlikely Escape of Uriah Heep.
Author: Kejia Wu
Publisher: Taylor & Francis
ISBN: 1000875091
Category : Art
Languages : en
Pages : 213
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Book Description
This is the first English-language account of the modern history of China’s art market that explains the radical transformations from the end of the Cultural Revolution, when a market for art and artifacts did not exist, to today. The book is divided into three sections: Part I examines how the art market in China was suspended during the Cultural Revolution, restarted, grew, and expanded into its current scale. Part II analyzes the distinctive value system of the Chinese art market where the state-run art system including academies, artist associations and museums co-exist with an independent market-oriented system; and traverses the most significant policies that drive decision-making and market structure. Part III explores the driving force of art creation by telling the stories of five contemporary artists across three generations. Arts and culture professionals, scholars, and students interested in Chinese art, global art markets, Chinese government policy, and China will find this to be a valuable resource.
