Growth Hacking, Digital Strategy & Business Analysis In Stages Workbook PDF Download
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Author: Jenny Cameron
Publisher: Jenny Cameron
ISBN:
Category : Computers
Languages : en
Pages : 64
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Book Description
Growth Hacking, Digital Strategy & Business Analysis In Stages Workbook by Jenny Cameron, First Edition, May 2018. In stages workbook with many strategies to follow and learn, with picture diagrams, and experimentations you can try out. What is growth hacking? Stage One, Stage Two, The Core, Finding your growth levers at the core, Stage Three, Finding your growth channel-customer fit, Stage Four, Stage Five, Stage Six, Stage Seven, Stage Eight, Stage Nine, Current popular tools and apps.
Author: Jenny Cameron
Publisher: Jenny Cameron
ISBN:
Category : Computers
Languages : en
Pages : 64
Get Book
Book Description
Growth Hacking, Digital Strategy & Business Analysis In Stages Workbook by Jenny Cameron, First Edition, May 2018. In stages workbook with many strategies to follow and learn, with picture diagrams, and experimentations you can try out. What is growth hacking? Stage One, Stage Two, The Core, Finding your growth levers at the core, Stage Three, Finding your growth channel-customer fit, Stage Four, Stage Five, Stage Six, Stage Seven, Stage Eight, Stage Nine, Current popular tools and apps.
Author: Sean Ellis
Publisher: Currency
ISBN: 045149721X
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author: Sean Ellis
Publisher: Currency
ISBN: 045149721X
Category : Business & Economics
Languages : en
Pages : 322
Get Book
Book Description
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author: Ryan Holiday
Publisher: Portfolio
ISBN: 1591847389
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
Author: Jack M. Kaplan
Publisher: John Wiley & Sons
ISBN: 1119703069
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Patterns of Entrepreneurship Management, 6th Edition is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Featuring updated themes, new cases, and enhanced interactive learning tools, the sixth edition of Patterns of Entrepreneurship Management addresses the challenges, issues, and rewards real-life entrepreneurs encounter when starting and growing a venture in today’s complex world. Using its innovative “Roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources. To support student venture development and faculty facilitation of associated topics, the authors have added over 30 worksheets that serve as prompts to help students focus on what should be considered at each stage of venture development. For each chapter, specific “Best Practices” associated with each worksheet have been included to help students understand the theory and/or rationale behind the prompts, helping the student connect the work with where they are in the venture process. The authors draw from their extensive experience launching new ventures and educating thousands of students globally to provide a unique hands-on approach to developing the skills required to start and build a company in the modern business environment. Discussions focus on the real-life challenges facing startup founders: important issues such as how to drive continuous innovation and how to create a company culture that maximizes success.
Author: Angelo Casagrande
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In an era where digital transformation is not just a trend but a necessity, "Ignition" emerges as an essential guide for redefining business development. This book is not just another text on digital marketing strategies; it is a comprehensive compilation of mindsets, methodologies, and practical techniques tested and refined through real-life business scenarios. "Ignition" is perfectly tailored for startups at various stages, as well as established companies and corporates looking to infuse agility and innovation into their business models. What sets this book apart is its focus on the symbiotic relationship between marketing and sales, presented through a modern lens. It delves into the principles of Lean Startup, Agile methodologies (with a focus on Scrum), and the Objective and Key Results (OKRs) framework used by industry giants like Google. This book demystifies digital marketing and sales, steering clear of buzzwords like "growth hacking" and instead providing a grounded, empirical approach to business development. With around 120 pages, "Ignition" offers a concise yet profound analysis of methods and practices essential for rapid business growth, especially in environments where traditional reference points are obsolete. Author Angelo Casagrande, with a rich background in digital business development, brings his firsthand experience to the fore. Unlike many authors who only write about the digital arena, Casagrande has been in the trenches, making his insights and advice not only credible but also immediately applicable. "Ignition" is more than just a book; it's a toolkit for the modern entrepreneur and business leader. It's for those who are ready to challenge conventional approaches and embrace a new, dynamic way of thinking and executing business strategies. If you're looking to navigate the complexities of the digital marketplace and propel your business to new heights, "Ignition" is your roadmap to success. Get ready to turn the key and ignite your business's potential with this groundbreaking book.
Author: Roni Lubwama
Publisher: Apress
ISBN: 1484255437
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
The role of the business analyst sits at the intersection of business operations, technology, and change management. The job requires a plethora of both soft skills and technical skills, as it must translate the needs of business users into action items for functional applications. On top of this, in-demand technologies have caused tectonic shifts in the way companies operate today, and business analysts must be prepared to adapt. The Inside Track to Excelling as a Business Analyst teaches you how to effectively harness skills, techniques, and hacks to grow your career. Author Roni Lubwama expertly walks you through case studies that illustrate how to diffuse the challenges and bottlenecks that business analysts commonly encounter. He provides you with digestible answers to the complexities faced when delivering digital transformation projects to end users. This book is not a self-help guide rife with corporate buzzwords, but a practical handbook with immediate applications from a true insider. Equip yourself with vital soft skills, ask the right questions, manage your stakeholders, and bring your projects to a successful close with The Inside Track to Excelling as a Business Analyst. Whether you are new to the role and want a leg up, or a veteran business operator looking to infuse new strategies into your work, this book instills lessons that will assist you throughout your entire career. In this time of rapid change in the digital space, business analysts are asked for more adaptability than ever before, and The Inside Track to Excelling as a Business Analyst is your ideal starting point. What You Will Learn Deploy a non-technical skills toolkit to resolve a wide array of bottlenecks particular to the business analyst practice.Defuse the many intractable and common scenarios you will encounter as a business analyst by the application of soft skills.Understand the difference between the theory and the actual practice of the business analyst role. Who This Book Is For Newbie and experienced business analysts who are looking to understand and contextualize their role; managers; other tech professionals looking to understand the business analyst role; and curious lay readers.
Author: George Pain
Publisher:
ISBN: 9781922300560
Category :
Languages : en
Pages : 100
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Book Description
Do you have a website that is struggling to gain traction? Do you have no idea how to monetize your business or get more subscriber? This book could be the answer you're looking for... The emergence of Web and Mobile technologies have revolutionalized the way businesses are conducted. Those enterprises that have leveraged these technologies have made tremendous exponential growth. Google, Facebook, Uber, Dropbox, Twitter, Amazon, are just but a few examples of those enterprises that leveraged these technologies to reap big rewards. This book is about sharing with you innovative marketing tactics to grow faster and smarter. The book does not assume your level of knowledge and understanding of what Growth Hacking is all about. Thus, it starts with a beginner's approach by introducing you to what growth hacking is all about and builds upon this foundation to guide you into a more detailed perspectives. Knowledge without application is redundant. This book gives you practical hands-on techniques on how you should apply growth hacking to achieve great success. These techniques touch on all stages of your brand's funnel right from customer acquisition, customer activation, customer retention, revenue generation and referral. It further provides you with growth hacking strategy that you can employ using these techniques to grow faster and smarter. Like any business enterprise, having the right people to run it is paramount. Growth hacking is not an exception. Yet, building a team for growth hacking require a uniquely different approach than what we are accustomed to in the traditional approach. This book not only presents you with different proven models of growth team but also helps you to identify the right hackers for your team. In this regard, it provides you with tips and qualities to look for in a hacker and the key competencies required. Growth, like a vehicle moving on a highway, requires levers (Gears) to be able to move on (be they manual or automatic). The most critical elements of growth are its levers. Failure to identify levers simply means uncertain growth. This book helps you to identify critical levers for your brand and the relevant drivers that can propel it so that you can have a more predictable growth. Attracting customers is a critical component of growth hacking. Yet, without a great first impression, this comes to naught. From this book, you will be able to learn the best ways to attract customers through a great first impression, appropriate acquisition hacks and right engagement. Follow-ups are great. Yet inappropriate follow-ups can turn-off your existing and potential customers. You will also learn follow-up hacks that can bring forth a great impact on your targets for greater growth. Customer retention is the most prized treasure of any marketing endeavor. Without it, you lose your customers faster than a leaking tank loses water. You will learn customer retention hacks that help to protect your growth reservoir. Finally, you are running a business. You need to make money. This book provides you with proven monetization hacks that you can employ to guarantee you exponential income growth that not only rewards you for your smart innovation but also assures your business future.
Author: Parul Agrawal
Publisher:
ISBN: 9781736441220
Category :
Languages : en
Pages :
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Book Description
Author: Parul Agrawal
Publisher: Nirvana Wellness Publishing
ISBN: 9781733095556
Category :
Languages : en
Pages : 320
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Book Description
There are two ways to learn anything: 1) by experimenting with things on our own or 2) by reading the accounts of specialists who have accomplished the results you want to gain. #1 is arduous and takes time. #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path. The Growth Hacking Book is an almanac for growth in today's hyper-competitive business world! Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the "The Valley" try to shield from the public. But they are not secrets anymore. This book is for you if you want to learn about: The concept of Growth Hacking The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers Identifying and analyzing growth channels The future of Growth Marketing ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics. It proves the maxim that says -- you don't choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V. Maddila Dennis Langlais Dillon Kivo Evita Ramparte Ishaan Shakunt Issac Thomas Kelisha Mills Lisa Robbins Manish Nepal Nitish Mathur Noam Kostucki Parul Agrawal Priya Kalra Rachit Khator Rahul Singh Rohan Chaubey Ruchi G. Kalra Saurabh Tiwari Shailendra Mishra S Shiva SriCharan Srish K. Agrawal Suneet Bhatt Tim Wasmundt Vivek Agrawal Yaagneshwaran Ganesh Our Contributing Companies: UpLead, StackBy, SocialAnimal, Venngage, SocialBee, Audiense
