Author: Winton Churchill
Publisher: Morgan James Publishing
ISBN: 9781600374210
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
The principles in "Email Marketing for Complex Sales Cycles" show business people and entrepreneurs how to increase sales and reduce stress and aggravation.
Author: Ardath Albee
Publisher: McGraw Hill Professional
ISBN: 0071629440
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.” David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave “A compelling read for both B2B marketing and sales professionals alike, eMarketing Strategies for the Complex Sale is a practical and insightful how-to guide that will enable marketers to drive sales conversions and faster sales results.” David Thompson, CEO, Genius.com, and founder of the Sales 2.0 Conference “Albee lays out a path to understanding buyer personas, building their trust, and delivering contagious content that they want to read. A must-read for B2B marketers looking to engage with today’s buyers.” Steven Woods, CTO, Eloqua, and author of Digital Body Language “If you’re looking for a comprehensive, well-researched, single resource to plan, build, execute, and succeed in your eMarketing efforts, then buy this book!” Barry Trailer, managing partner, CSO Insights “New media, content marketing, social networking . . . Ardath cleverly wraps these concepts in a bow and makes this book required reading. . . . Become the expert resource for your customer and watch your business grow.” Joe Pulizzi, coauthor of Get Content Get Customers and founder of Junta42 About the Book Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products—and your competitors—they can make buying decisions without ever communicating with you. Doing what you’ve always done simply won’t work anymore; you must entirely rethink how you attract and compel buying behavior. With eMarketing Strategies for the Complex Sale, expert B2B marketing strategist Ardath Albee breaks new ground in the field of digital marketing and new customer acquisition. Albee offers techniques and tools for developing and executing strategies that are guaranteed to generate results. The Internet offers an unprecedented opportunity for creating trusted relationships with your prospects and customers—before you ever “meet” them. Never before have marketers enjoyed such a wide-reaching and varied communication platform. Yet with all the noise, you have to stand above the crowd. The key is to converse about meaningful and relevant topics with your diverse audiences, to share your perspectives on what matters to them. That’s just what Albee teaches us to do. eMarketing Strategies for the Complex Sale shares methods to help you: Create eMarketing strategies based on customer perspectives Use a contagious content structure for competitive differentiation Establish trusted relationships Continuously measure, tune, and improve your effectiveness eMarketing Strategies for the Complex Sale also shares proven approaches to collaborating with sales. You can leverage eMarketing to move leads further into the pipeline while focusing sales time and energy on highly qualified opportunities. The results? Reduced time to sales, increased sales productivity, and growing revenues. eMarketing Strategies for the Complex Sale reveals processes critical to ensuring that you make a powerful, measurable contribution to the lengthy sales process—and to the longterm success of your organization as a whole.
Author: Jeff Thull
Publisher: John Wiley and Sons
ISBN: 0470632593
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a 'selling process'—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle together." —Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc. "Mastering the Complex Sale brilliantly sets up value from the customer's perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment." —Samik Mukherjee, Vice President, Onshore Business, Technip "Customers need to know the value they will receive and how they will receive it. Thull's insights into the complex sale and how to clarify and quantify this value are remarkable—Mastering the Complex Sale will be required reading for years to come!" —Lee Tschanz, Vice President, North American Sales, Rockwell Automation "Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn't a given, it's a choice. This is a proven alternative to the price-driven sale. We've spoken to his clients. This stuff really works, folks." —Dave Stein, CEO and Founder, ES Research Group, Inc. "Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels." —Sven Kroneberg, President, Seminarium Internacional "Jeff's main thesis—that professional customer guidance is the key to success—rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth." —Jon T. Lindekugel, President, 3M Health Information Systems, Inc. "Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today's competitive marketplace. It's no longer about selling; it's about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference." —Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation
Author: Winston Churchill
Publisher:
ISBN: 9780972978293
Category :
Languages : en
Pages : 300
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Book Description
Author: Adella Pasos
Publisher: Adella Pasos
ISBN: 1648584780
Category : Business & Economics
Languages : en
Pages : 38
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Book Description
Are you interested in learning how email marketing can improve your business and profits? If, YES, The email marketing playbook is a strategic guide that explains how to get started in email marketing, ways to generate a large list of prospects and the best types of email tactics to use so you can start making money today. If you want to learn everything you’ll ever need to know about email marketing, this is the book for you! What is inside of this book? >> Email Marketing Basics Best Practices for Email Marketing How to Choose an Email Marketing Provider Reasons to A/B split test campaigns Steps to Creating Highly Optimized Campaigns >> List Building Ideas The Most Effective Ways to Increase Subscribers Email content that actually gets opened Exactly What to Say in Email To Get People to Buy >> Key Metrics & How to Interpret Data Creating Your First Email Campaign List of Powerful Subject Lines The Top Email Marketing Performance KPI's Ways to Automate Email Marketing for Sales List of Ways to Make Money from an Email List Over 15 Email Marketing Resources with Links FAQ's on Email Marketing and Getting Started
Author: Eric Groves
Publisher: John Wiley & Sons
ISBN: 0470503416
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The "soft" benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.
Author: Meera Kothand
Publisher: Independently Published
ISBN: 9781098935474
Category :
Languages : en
Pages : 132
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Book Description
Does any of this sound familiar to you? 1. You sit down every week staring at that blinking cursor wondering what to send your email list, and then a week becomes two or more, and you can't remember when the last time you emailed them was. 2. You have an opt-in incentive or lead magnet that's pretty much doing nothing for you or your business. 3. You have a haphazardly thrown together email sequence that doesn't bring you sales or engagement. 4. You silently cringe every month as you pay out your email service provider because you're not using any of their features. 5. You're pretty much winging it with email. If you're nodding yes, 300 Email Marketing Tips will give you more than a bare-bones framework to put in place an email marketing strategy for your business. The premise of this book isn't about growing a big fat email list. Email marketing is NOT list building alone. You need a coherent, holistic strategy to be successful at it. Here's what's packed in this how-to guide: What branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list 7 things your welcome email must do (but probably doesn't!) Why your lead magnet has to address THESE two critical points 3 ways to plan your email editorial calendar Answers to the questions and more - I have thirty thousand page views a month but get only forty-two subscribers for an month. What am I doing wrong? (See section 3 for the answer.) - My email sequence gets a lot of engagement and opens. Everyone says they love my stuff, but I still get no sales for my e-book. Why? (See section 5 for the answer.) - I have a sequence of emails set up in my evergreen funnel, but I'm not getting any sales. Is my product terrible? Should I just scrap it altogether? (See section 7 for the answer.) Rather than flit from week to week wondering what to email your list... Imagine creating an email strategy that enables you to take the weekend off and still see your list grow, rake in testimonials, and make sales. Imagine having endless email content ideas... Imagine creating an opt-in offer with all the right ingredients that has readers clamoring to get their hands on it... Imagine sending emails with confidence knowing exactly the impact that particular email will have on your subscribers... That's the power of an email marketing strategy! If you think email marketing is complicated and something you can't do, my goal with this book is to change that opinion. If you're struggling with any particular aspect of email marketing, this book will give you a fresh perspective on how you can tackle it too. Intrigued yet? Then scroll to the top and click or tap "Buy Now."
Author: Tom Corson-Knowles
Publisher: TCKPublishing.com
ISBN: 9781631619847
Category :
Languages : en
Pages :
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Book Description
Learn the Systems, Tools and Strategies I Used to Build an Email List of Over 27,000 Subscribers Are you using email marketing to effectively grow your business and increase your sales online? In Email Marketing Mastery, you'll discover: How to Build an Email List Even if No One Knows Who You Are Get complete step-by-step tutorials and instructions from beginning to end, including dozens of free training videos (no opt-in required!) included with Email Marketing Mastery. This book is perfect for beginners who need to learn the basics of email marketing and get started today, and for experienced and professional email marketers who want to take their knowledge and marketing systems to the next level. How to Choose the Best Autoresponder for Your Budget How do you know which autoresponder is the best for you? I've tested dozens of email marketing systems, and in this book I share only the best of the best, with advanced tips and strategies for maximizing your return while minimizing your investment. How to Increase Your Conversions and Become an Analytics Master Analytics are the key to any good email marketer's success. Without data, you'll never know whether what you're doing is working as well as it should be or not. Analytics is the key to constantly improving your marketing systems and growing your business. A tiny increase in conversions can supercharge your profits and income when you apply it across an entire email marketing campaign. How to Save Thousands of Dollars on Marketing and Web design In the past, if you wanted to create a state-of-the-art online marketing system with email marketing, squeeze pages, analytics, and more, you would have to pay a world-class designer to custom-code every single web page and function. Today, there are free and low-cost options to create every web page and email marketing system you need to succeed. And, best of all, you can do it all yourself with some simple software and a few minutes of work without having to wait for an expensive web designer to finally get things done. Grab your copy of Email Marketing Mastery to start using this powerful tool to grow your business. About the Author Tom Corson-Knowles is a blogger, speaker, marketing consultant, and the international best-selling author of more than 20 books including Destroy Your Distractions, Facebook for Business Owners, and The Kindle Publishing Bible. Tom has founded several successful businesses including TCK Publishing, an independent book publishing company that specializes in digital publishing and online marketing. Tom has taught thousands of employees, entrepreneurs and freelancers like you how to create the lifestyle of their dreams. Learn how to use email marketing to skyrocket your sales today. Scroll up and click the buy button now to get started.
Author: Eric J. Scott
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537486031
Category :
Languages : en
Pages : 214
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Book Description
Are you clueless about where to start with Email Marketing?I understand your pain, I was once there, I didn't have a clue and I wish it would have been quicker and easier. To help you avoid my mistakes and pain I have put together my Email Marketing GuideYou will learn how to: Keep your audience engaged whilst quickly building your authority in a niche? Being able to instantly gain credibility with your email clients! Start to become proficient with your email marketing This Email Marketing Guide is my top 3 books on Email marketing which I will help you become proficient with your own Email Marketing. You will find my Beginners Guide, the Strategies I use, and the Tips & Tricks I implemented. All of this will help you to with the skills you need to dominate any niche or market.So you're thinking you have tried email marketing before, but have since written it off as a fad and it doesn't work! Right? The problem might not have been with the medium but the message you were sending.When you're building your authority on the niche your business or website caters to, it is essential to ensuring that your email marketing efforts are received not just grudgingly, but willing, and sometimes even with excitement. Unfortunately, it is easier said than done, especially as there is no surefire way to prove yourself as an authority figure other than to elucidate others on the fact of the matter for long enough to gain the title. Luckily, there is a road map to the path to becoming an authority, and inside you will find everything you need to take you from inexperienced marketer to the primary authority in your niche. In my book I will show you everything you need to know to get started and progress, up to the stage where you will know how to gain new subscribers and keep them hooked, it just a matter of doing the right things!My book will extensively provide information and resources in the email marketing field which give you the skills to help you advance and ultimately become a dominant player in the industry.Step by step processes are revealed and services that are offered by various providers are examined. Detailed illustrations on what actions to exclude and the measures to keenly observe, are presented in an intriguing and compelling manner to bolster your morale and inspire you to achieve your goals and aspirations. If you wish to successfully launch your business product or service, or whether you are rebranding, this book offers directives on how to tactically and proficiently chart your course until you are prominently positioned as a leading email marketer.My book will show you tips and tricks on every step of your email marketing. From making an email list to writing the actual email all the way down to the moment you send it, there are tips to follow every step of the way. These tips are specifically designed to help you build your credibility in the process of marketing your product through email. This is perfect for anyone who has something to sell.Here are some of the things I will show you: What is Email Marketing Why you should use Email Marketing Pitfalls and How to Avoid them What to include in your email The most effective ways to ensure you know everything about your niche. The most reliable ways to get subscribers to see you as an authority. How to ensure your open rate, click through rate, conversion by source and forward rate go through the roof. Raise your credibility to an all-time high. Build an email list worthy of receiving your content and promotions ul>What are you waiting for? Don't waste any more time. SCROLL UP AND CLICK BUY NOW!
Author: Neil Rackham
Publisher: Taylor & Francis
ISBN: 1000111482
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
