Author: Roland Marchand
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 482
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Book Description
Roland Marchand's illustrated book tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values.
Author: Ralf Specht
Publisher: Greenleaf Book Group
ISBN: 1639080031
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
To succeed, the business of the future must have soul. Building Corporate Soul answers the most pressing questions for leaders today: How do I build and sustain a human-centric performance culture? At a time when 10,000 baby boomers retire every day, 79% of employees quit their jobs because they don't feel appreciated at their workplace, and 69% of millennials see a lack of potential for leadership development in their companies, Building Corporate Soul sets out to transform the performance and value of organizations—and to make soulless companies a thing of the past. Ralf Specht’s unique framework, The Soul System™, aligns value-creating employee behaviors with corporate strategy through shared understanding and shared purpose. Based on the latest research and real-life cases, this actionable framework shows how to build a culture at the workplace that is both human centric and success driven. Specht proves that leadership behaviors that build soul are synonymous with the behaviors that build success. His performance ranking, The Soul Index, confirms that companies that operate within this framework outperform their peers by a factor of 2.6 compared with Dow Jones over 5 years. Building Corporate Soul helps leaders at every level move beyond their current thinking and create an environment in which business goals are well understood and corporations walk their talk. Both this shared understanding and the subsequent shared behavior are critical to turn a company´s purpose into a real means to an end: superior success and a truly motivated workforce that is proud of its role inside the organization and of its impact on the local community and society overall. You'll see how companies of all sizes (startups and legacy corporations) have made this happen. You'll also learn how every leader, no matter the industry, can ignite (or re-ignite) the corporate soul in their firm. Ralf Specht is a visionary business leader and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. As a founding partner of Spark44, he was the architect of an innovative, industry-first joint venture with Jaguar Land Rover, which grew under his leadership to a global revenue of $100+m and 1,200 employees before it joined forces with Accenture Interactive in 2021. Previously, he consulted with global companies and brands for more than two decades with McCann Erickson. Besides Building Corporate Soul: Powering Culture & Success with the Soul System™, he is the author of the forthcoming book Beyond the Startup: Sparking Operational Innovations for Global Growth.
Author: Richard Barrett
Publisher: Routledge
ISBN: 1136014098
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
The two most critical issues for business today, according to CEO's Barrett has worked with, are: "How to tap the deepest levels of creativity and the highest levels of productivity of our employees." In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital. In the 21st Century, even that will not be enough. Success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell.
Author: David Batstone
Publisher: Jossey-Bass
ISBN: 9780787964801
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Every day the media reports on the latest corporation guilty of financial misconduct and public deception. Insider trading, fraudulent accounting, outlandish executive pay and perks-- a steady stream of scandals scars the business landscape. But the corporate crisis is as much spiritual as it is financial. More than ever, the time is ripe for Saving the Corporate Soul. In this hard-hitting, thought-provoking book, David Batstone shows that a corporation has the potential to act with soul when it aligns its missions with the values of its workers and puts its resources at the service of the people it employs and the public it serves. He offers companies and their employees eight sound principles for "doing the right thing" and-- citing examples from firms like Timberland, General Motors, Clif Bar, and BP-- offers evidence that principled companies will excel financially over the long haul.
Author: Olivier Zunz
Publisher: University of Chicago Press
ISBN: 0226994600
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
A study of the impact of corporate middle-level managers and white collar workers on American society and culture. An extended essay on social change based on case studies of a wide range of participants in the emerging corporate culture of the early 1900s. Zunz is in the history department at the U. of Virginia. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Kurt Gassner
Publisher:
ISBN: 9783987939167
Category :
Languages : en
Pages : 0
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Book Description
Author: Jesper Kunde
Publisher:
ISBN:
Category :
Languages : en
Pages : 288
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Book Description
Author: Jesper Kunde
Publisher:
ISBN:
Category : Product management
Languages : en
Pages : 288
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Book Description
Author: Richard Barrett
Publisher: Routledge
ISBN: 9780750670715
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
The two most critical issues for business today, according to CEO's Barrett has worked with, are: "How to tap the deepest levels of creativity and the highest levels of productivity of our employees." In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital. In the 21st Century, even that will not be enough. Success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell. "More than simply a majestic vision, Richard Barrett's book brilliantly describes the ways and means for business leaders to create the compassionate and viable future we urgently need on our beautiful planet." -Godric E.S. Bader, F.R.S.A., Life President, Scott Bader Commonwealth Ltd. "If every corporate executive bought this book and assigned it for in-house management development courses, the world would become a better place." -Hazel Henderson, author, Building a Win-Win World and Creating Alternative Futures "As we approach the new Millennium the world seeks clear thinkers with visionary concepts to help unravel the challenges before us. Richard Barrett's inspiring new book Liberating the Corporate Soul weaves a rich tapestry balancing heart and soul with a practical down-to-earth corporate vision for the future." -Craig and Patricia Neal, Co-Founders, Heartland Institute "Liberating the Corporate Soul presents a convincing rationale for making ethical and socially responsible behavior the best foundation for building and maintaining a high performance, globally successful business." -Robert W. MacGregor, President, Minnesota Center for Corporate Responsibility "Liberating the Corporate Soul gives a powerful set of tools for organizational transformation. I highly recommend it." -Ann Svendsen, Consultant and author of The Stakeholder Strategy: Profiting from Collaborative Business Relationships "Practical advice to tap the source of creativity and innovation which every business seeks." -Ron Nahser, President and CEO of The Nahser Agency/Advertising, Chicago "The bold, practical blueprint we need for moving business to the next evolutionary level. Sweeping, brilliant a sense of the grandeur of the new paradigm of business." -Martin Rutte, President Livelihood, co-author Chicken Soup for the Soul at Work "Liberating the Corporate Soul is a must read for leaders who want to shape a government built on values, innovation, and greater efficiency." -Jody Zall Kusek, Director of Strategic Planning and Performance Management, U.S. Department of the Interior "Liberating the Corporate Soul achieves the impossible: it integrates the intangibles of ethics, vision, and consciousness into a tangible measurement system." -Marcello Palazzi, Bsc, Msc, MBA, Co-Founder and Chair, Progressio Foundation, The Netherlands "Liberating the Corporate Soul provides a paradigm shifting look at how business leaders can harness the creative potential of their staff and their organizations. The author concisely develops and explains several tools that will enable managers to create an organizational foundation that will foster alignment, accountability and strategic focus." -Tad McKeon, MBA, CPA, CQM, 1997 Senior Examiner, Malcolm Baldrige National Quality Award, co-author, Transforming Home Care: Quality, Cost and Data Management "This book has captured the true challenge of business today: nurturing values-based organizations to which employees and other stakeholders commit. It is also an excellent guide to achieving this goal which is proving to be the most important success factor of our times." -Margareta Barchan, CEO and President, CELEMI, Sweden "This book breaks new ground in helping business leaders take responsibility for the whole. It encourages us to build a better world through business." -George E. McCown, Co-Founder and Managing Partner, McCown, De Leeuw & Co., Chairman, World Business Academy "If you want to install in your company a climate of trust, harmony, creativity and vision . . . If you accept to be honest about your own values and ethics . . . Jump on this book, it is one of the best I know, linking a new vision with concrete and effective tools helping you to revitalize and reenchant your enterprise." -Marc Luyckx, Forward Studies Unit European Commission, Brussels · This book is a process blueprint for building a visionary organization with a values-driven approach · Based on tested models and tools developed internationally on how work, values and leadership will change in the 21st century · Originated from work within the World Bank where the author was Values Coordinator and Founder of the World Bank Spiritual Unfoldment Society and a member of the Institutional Change and strategy Dept. at the World Bank.
Author: Allan Cox
Publisher: Irwin Professional Publishing
ISBN:
Category : Corporate culture
Languages : en
Pages : 162
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Book Description
What separates a company of wage slaves from the corporation filled with motivated, enthusiastic employees? This thoughtful, high-concept book opens new pathways that help the reader discover corporate purpose, instill team values, and maximize opportunities from information technology--all creating organizational advantage.
