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Author: Spring Asher
Publisher: John Wiley & Sons
ISBN: 9780471141921
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
A quick and easy formula for selling your product, your service, yourself, that gets results..guaranteed Whatever you have to sell, be it product or service, this book will show how to create the perfect presentation and nail the sale. Written by the experts at Speechworks, this book arms the huge and guidance-hungry market of salespeople, business presenters, and entrepreneurs with a fool-proof formula for making the perfect pitch every time, whether they're talking to one person or an audience of thousands. With this book you'll find: * A proven formula for organizing your thoughts for clarity and impact * Visualization techniques that help you find the most compelling language and anecdotes to captivate even the toughest audiences * Surefire techniques for increasing your physical presence and personal persuasiveness SPRING ASHER and WICKE CHAMBERS (Atlanta, Georgia) are partners of Chambers & Asher Speechworks. They are also columnists for The Atlanta Journal/Constitution. For their work as TV producers they have received six Emmy Awards and the Best of Gannet Award for New Programming. The A to Z guide to making a flawless business presentation. Thirty-three million business presentations are made each day, most of them by people whose number one fear is public speaking. This is the complete guide to creating winning business presentations and making the perfect pitch. It includes a step-by-step guide that makes it easy to persuade the listener, develop evidence that sells, and create visuals that reinforce the message. The authors train several thousand executives each year from organizations including MCI, Georgia-Pacific and UPS. * Offers a foolproof formula: finding the hook, the incentive, and the style to sell anything to anyone. Spring Asher and Wicke Chambers (both of Atlanta, GA) are partners of Chambers & Asher Speechworks, an organization providing communications consulting services to business professionals and executives.
Author: Spring Asher
Publisher: John Wiley & Sons
ISBN: 9780471141921
Category : Business & Economics
Languages : en
Pages : 246
Get Book
Book Description
A quick and easy formula for selling your product, your service, yourself, that gets results..guaranteed Whatever you have to sell, be it product or service, this book will show how to create the perfect presentation and nail the sale. Written by the experts at Speechworks, this book arms the huge and guidance-hungry market of salespeople, business presenters, and entrepreneurs with a fool-proof formula for making the perfect pitch every time, whether they're talking to one person or an audience of thousands. With this book you'll find: * A proven formula for organizing your thoughts for clarity and impact * Visualization techniques that help you find the most compelling language and anecdotes to captivate even the toughest audiences * Surefire techniques for increasing your physical presence and personal persuasiveness SPRING ASHER and WICKE CHAMBERS (Atlanta, Georgia) are partners of Chambers & Asher Speechworks. They are also columnists for The Atlanta Journal/Constitution. For their work as TV producers they have received six Emmy Awards and the Best of Gannet Award for New Programming. The A to Z guide to making a flawless business presentation. Thirty-three million business presentations are made each day, most of them by people whose number one fear is public speaking. This is the complete guide to creating winning business presentations and making the perfect pitch. It includes a step-by-step guide that makes it easy to persuade the listener, develop evidence that sells, and create visuals that reinforce the message. The authors train several thousand executives each year from organizations including MCI, Georgia-Pacific and UPS. * Offers a foolproof formula: finding the hook, the incentive, and the style to sell anything to anyone. Spring Asher and Wicke Chambers (both of Atlanta, GA) are partners of Chambers & Asher Speechworks, an organization providing communications consulting services to business professionals and executives.
Author: G. Richard Shell
Publisher: Penguin
ISBN: 9781591841760
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.
Author: Thomas A. Stewart
Publisher: HarperCollins
ISBN: 0062415700
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products. Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust. Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably. Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.
Author: Troy Waugh
Publisher: John Wiley & Sons
ISBN: 0471654752
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!
Author: Phillip Van Hooser
Publisher: John Wiley & Sons
ISBN: 0471763616
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Praise for Willie's Way: "Willie's Way is a fascinating compilation of real-life customer service stories that actually make a difference. It's about building your brand one customer at a time. Read how enthusiasm, confidence, and sincerity can impact your customers, grow revenues, and impact your bottom line. This is the best book I've read on customer service in a long time." --Joe Scarlett Chairman of the Board Tractor Supply Company "Wow! Willie's Way is simply infectious. Every reader is sure to find the six secrets to be very practical. In fact, they leave us without excuse. Without a doubt, Willie's Way has the power to transform an organization from one delivering mediocre customer service to one performing at the top." --Chris Strippelhoff Vice President-Member Services Municipal Gas Authority of Georgia "Van Hooser absolutely hit the bull's-eye with an outstanding instruction manual about the keys to extraordinary customer service. I have no doubt that companies and customer service professionals across virtually every industry will find value and fresh new insights in the pages of this brilliantly written gem." --Richard G. Kelley Director of Sales Training, North America Axcan Pharma, Inc.
Author: G. Richard Shell
Publisher: Penguin
ISBN: 1101202513
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds. "Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
Author: Phillip Van Hooser
Publisher: Sound Wisdom
ISBN: 1640951458
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
A book unlike any other customer service guide, Willie’s Way translates Willie’s common-sense wisdom into simple, practical applications. Each chapter looks at one of the six service secrets and explains how and why it works. From listening to customers, to offering them special favors, to making every customer connection memorable, these proven strategies will impress, entice and win new customers with every interaction. As a successful speaker and author who travels constantly, Phillip Van Hooser has been in and out of his fair share of cabs. But only one cabbie ever taught him anything about customer service. That cabbie is Willie, and the common-sense wisdom he imparted has become known as Willie’s Way. In Willie’s Way, you too will learn Willie’s unique brand of personalized service: How to woo customers so they come back again and again How to wow customers so they tell their friends about you How to win customers’ long-term business by exceeding their expectations How to apply Willie’s techniques to your own enterprises to build long-term customer loyalty “Willie’s Way is a fascinating compilation of real-life customer service stories that actually make a difference. It’s about building your brand one customer at a time. Read how enthusiasm, confidence and sincerity can impact your customers, grow revenues and impact your bottom line. This is the best book I’ve read on customer service in a long time.” –Joe Scarlett, Chairman of the Board, Tractor Supply Company “Van Hooser absolutely hit the bulls-eye with an outstanding instruction manual about the keys to extraordinary customer service. I have no doubt that companies and customer service professionals across virtually every industry will find value and fresh insights in the pages of this brilliantly written gem.” –Richard G. Kelley, Director of Sales Training, North America Axcan Pharma, Inc.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1394
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Book Description
Author: Jonathan Aitken
Publisher: A&C Black
ISBN: 1408831856
Category : Biography & Autobiography
Languages : en
Pages : 785
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Book Description
The complete life of Margaret Thatcher in one volume. As Britain's first woman Prime Minister Margaret Thatcher brought about the biggest social and political revolution in the nation's post-war history. She achieved this largely by the driving force of her personality – a subject of endless speculation among both her friends and her foes. Jonathan Aitken has an insider's view of Margaret Thatcher's story. He is well qualified to explore her strong and sometimes difficult personality during half a century of political dramas. From first meeting her when she was a junior shadow minister in the mid 1960s, during her time as leader of the Opposition when he was a close family friend, and as a Member of Parliament throughout her years in power, Aitken had a ring side seat at many private and public spectacles in the Margaret Thatcher saga. From his unique vantage point, Aitken brings new light to many crucial episodes of Thatcherism. They include her ousting of Ted Heath, her battles with her Cabinet, the Falklands War, the Miners' Strike, her relationships with world leaders such as Ronald Reagan, Mikhail Gorbachev and King Fahd of Saudi Arabia and the build up to the Shakespearian coup inside the Conservative Party which brought about her downfall. Drawing on his own diaries, and a wealth of extensive research including some ninety interviews which range from international statesmen like Mikhail Gorbachev, Henry Kissinger and Lord Carrington to many of her No.10 private secretaries and personal friends, Jonathan Aitken's Margaret Thatcher – Power and Personality breaks new ground as a fresh and fascinating portrait of the most influential political leader of post-war Britain.
Author: Cindy Solomon
Publisher: One Plane Ridge Publishers
ISBN: 9780982672808
Category : Consumer satisfaction
Languages : en
Pages : 0
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Book Description
In her new book, The Rules of woo, internationally recognized speaker, consultant and executive coach Cindy Solomon cuts through the clutter to the essence of what today's customers really want and need from your business.Interwoven with tales of Cindy's own adventures in the world of customer service, this guide provides poignant and often hilarious examples of what to do (and what not to do) in the race to win the loyalty of your company's ideal customers. if demanding customer requests, ruthless competitors, and challenging employees are hindering your ability to create the success you want, this book is for you!
