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Author: Philip T. Kotler
Publisher: Pearson Prentice Hall
ISBN: 0131364553
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results. Kotler and Lee show how to apply advanced marketing strategies and techniques - including segmentation, targeting, and positioning - to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. The authors provide the first complete, marketing-informed methodology for addressing specific poverty-related problems - and assessing the results. They also demonstrate how national and local anti-poverty programs can be improved by more effectively linking government, NGOs, and private companies. Over the past 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee show how they can be applied to the largest social challenge of all: global poverty.
Author: Jinping Xi
Publisher:
ISBN: 9787119105567
Category : China
Languages : zh-CN
Pages : 223
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Book Description
Author: Deepa Narayan
Publisher: World Bank Publications
ISBN: 9780821381120
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
There is no peace with hunger. Only promises and promises and no fulfillment. If there is no job, there is no peace. If there is nothing to cook in the pot, there is no peace. - Oscar, a 57-year-old man, El Gorri n, Colombia They want to construct their houses near the road, and they cannot do that if they do not have peace with their enemies. So peace and the road have developed a symbiotic relation. One cannot live without the other. . . . - A community leader from a conflict-affected community on the island of Mindanao, Philippines Most conflict studies focus on the national level, but this volume focuses on the community level. It explores how communities experience and recover from violent conflict, and the surprising opportunities that can emerge for poor people to move out of poverty in these harsh contexts. 'Rising from the Ashes of Conflict' reveals how poor people s mobility is shaped by local democracy, people s associations, aid strategies, and the local economic environment in over 100 communities in seven conflict-affected countries, including Afghanistan. The findings suggest the need to rethink postconflict development assistance. This is the fourth volume in a series derived from the Moving Out of Poverty study, which explores mobility from the perspectives of poor people in more than 500 communities across 15 countries.
Author: Philip T. Kotler
Publisher: Pearson Prentice Hall
ISBN: 0131364553
Category : Business & Economics
Languages : en
Pages : 368
Get Book
Book Description
In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results. Kotler and Lee show how to apply advanced marketing strategies and techniques - including segmentation, targeting, and positioning - to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. The authors provide the first complete, marketing-informed methodology for addressing specific poverty-related problems - and assessing the results. They also demonstrate how national and local anti-poverty programs can be improved by more effectively linking government, NGOs, and private companies. Over the past 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee show how they can be applied to the largest social challenge of all: global poverty.
Author: Benjamin Powell
Publisher: Cambridge University Press
ISBN: 1107029902
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
This book explores how sweatshops provide the best opportunity to workers and the role they play in the process of development.
Author: Lori Holyfield
Publisher: Temple University Press
ISBN: 1566399157
Category : Political Science
Languages : en
Pages : 183
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Book Description
Focusing on single women with children in poverty and the obstacles they encounter in trying to change their lives and class position.
Author: Sam Daley-Harris
Publisher:
ISBN:
Category : Financial institutions
Languages : en
Pages : 356
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Book Description
Microfinance is a key intervention in helping families in developing countries move out of poverty. The Microedit Summit Campaign works to promote microfinance, with the aim of reaching 100 million families by 2005. This book challenges conventional wisdoms and explores the Campaign's core themes.
Author: Ron Casanova
Publisher: Curbstone Press
ISBN: 9780810145054
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
Each One Teach One chronicles Ron Casanova's struggle out of poverty, homelessness, and drug addiction to find dignity and purpose in life. Through his own awakening, this Black, Puerto Rican activist ultimately finds his answer in helping other people. Born into a dysfunctional family and placed in an orphanage on Staten Island at an early age, Casanova faced overwhelming odds. His story illuminates some of the major events of our time, including the "police riot" at Tompkins Square, the "Housing Now" march of the homeless on Washington, and community takeovers of housing in Kansas City, New York, and Philadelphia. Underlying Each One Teach One, with its vivid cast of characters and intimate descriptions of Harlem and other urban areas, is the profound sense that no matter what your circumstance, you can use your past experience to help others. Ultimately, Casanova's story is a message of hope for the future and for the possibility of self-sufficiency and self-empowerment for each individual.
Author: Deepa Narayan
Publisher: World Bank Publications
ISBN: 9780821372166
Category : Social Science
Languages : en
Pages : 456
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Book Description
'No matter if I fall, I get up again. If I fall 5,000 times, I will stand up another 5,000 times.' -- William, a 37-year-old from El Gorri n, Colombia Why and how do some people move out of poverty and stay out while others remain trapped? Most books on growth and poverty reduction are dominated by the perspectives of policy makers and academic experts. In contrast, 'Moving Out of Poverty: Success from the Bottom Up' presents the experiences of poor people who have made it out of poverty. The book's findings draw from the Moving Out of Poverty research conducted in communities in 15 countries in Africa, East Asia, Latin America, and South Asia. The authors synthesize the results of qualitative and quantitative research based on discussions with over 60,000 people in rural areas. They offer bottom-up perspectives on the processes and local institutions that play key roles in escapes from poverty. The study finds that there are no differences in the initiatives taken by the poor, the rich, and the upwardly mobile. What, then, explains the difference in outcomes? The authors demonstrate how in the face of deep social inequalities that block access to economic opportunities and local democracies individual initiative and empowerment by themselves are often not enough to escape poverty. This book will be of interest to all concerned with equity in an increasingly unequal world.
Author: Philip Kotler
Publisher:
ISBN: 9780131364561
Category : Electronic books
Languages : en
Pages :
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Book Description
Author: Philip Kotler
Publisher:
ISBN:
Category :
Languages : en
Pages : 369
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Book Description
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider pove.
