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Author: Robert Austin
Publisher: Stanford University Press
ISBN: 0804784965
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it—well, special. They argue that this je ne sais quoi arises from "plot"—the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
Author: Robert Austin
Publisher: Stanford University Press
ISBN: 0804784965
Category : Business & Economics
Languages : en
Pages : 193
Get Book
Book Description
What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it—well, special. They argue that this je ne sais quoi arises from "plot"—the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
Author: Tara Shaw
Publisher: Abrams
ISBN: 1683358775
Category : Antiques & Collectibles
Languages : en
Pages : 280
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Book Description
Past meets present in this stylish guide to decorating modern homes with heirlooms and antiques. Designer and antiques dealer Tara Shaw is a respected supplier of French and European antiques for a host of AD100 and Elle Decor A-listers, including Bobby McAlpine, Mary McDonald, and Bunny Williams. In her first book, she helps readers understand how to select the best antiques and how to use them in a variety of decor schemes. The book presents never-before-published spaces from Shaw’s portfolio and reveals her favorite antique-hunting spots throughout Europe. Anecdotes from years of treasure hunting are accompanied by images of rare and precious finds, with text that decodes just how to choose the right pieces and display them in a contemporary interior. Readers will be able to look at each space and take away ideas they can apply to their own homes, to create personalized rooms full of provenance and beauty.
Author: Robert Daniel Austin
Publisher: FT Press
ISBN: 9780130086952
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
The authors show how to "manage" ingenuity--and "manufacture" the next great idea, in other words they tell what managers need to know about how artists and highly creative people work.
Author: Christopher Day
Publisher: Routledge
ISBN: 1136373713
Category : Architecture
Languages : en
Pages : 321
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Book Description
Revised to incorporate the changes in opinions and attitudes since its first publication, the second edition of 'Places of the Soul' has brought Christopher Day's classic text into the 21st century. This new edition of the seminal text reminds us that true sustainable design does not simply mean energy efficient building. Sustainable buildings must provide for the 'soul'. For Christopher Day architecture is not just about a building's appearance, but how the building is experienced. 'Places of the Soul' presents buildings as environment, intrinsic to their surroundings, and offers design principles that will open the eyes of the architecture student and professional alike, presenting ideas quite different to the orthodoxy of modern architectural education. Christopher Day's experience as an architect, self-builder, professor and sculptor have all added to the development of his ideas that encompass issues of economic and social sustainability, commercial pressures and consensus design. This book presents these ideas and outlines universal principles that will be of interest and value to architects, builders, planners and developers alike.
Author: Chris Casson Madden
Publisher: Rizzoli Publications
ISBN: 0847833704
Category : House & Home
Languages : en
Pages : 210
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Book Description
From best-selling author and design icon Chris Madden comes the first book on her design philosophy, and how to achieve her comfortable, chic style. Design expert Chris Madden has spent years chronicling other people’s beautiful rooms. Now, for the first time, she presents her own design sensibility as illustrated by examples such as her elegant one hundred-year-old carriage house in upstate New York and a mid-century modern family getaway in the mountains of Vermont. Organized by type of room, each house is explored—from entryways to bedrooms, kitchens, living rooms, mudrooms, greenhouses, and terraces, as well as specialty rooms like yoga studios and a man’s study—through rich photography and dozens of practical styling tips. Readers learn how to layer fabrics and colors for seasonal decorating; how to repurpose materials; and how to recognize a room’s quality of light. Also featured are sidebars on caring for guests, collecting, and living in an old house versus a modern house. An avid gardener, Madden explores the way outdoor space frames and supports a house. This lush and elegant volume is an eminently practical resource of ideas for creating rooms in which to celebrate family, entertain friends, and provide personal sanctuary.
Author: Sara Bird
Publisher: Ryland Peters & Small
ISBN: 1788793110
Category : House & Home
Languages : en
Pages : 437
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Book Description
Home for the Soul is about creating a considerate and sustainable home that sparks happiness and reflects the spirits, passions and tastes of its inhabitants.
Author: Adrian Shaughnessy
Publisher:
ISBN: 9781856697095
Category : Commercial art
Languages : en
Pages : 0
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Book Description
Graphic designers constantly complain that there is no career manual to guide them through the profession. Design consultant and writer Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions - that you wont have been taught at college - for running a successful business. This revised, extended edition includes all-new chapters covering professional skills, the creative process, and global trends, including green issues, ethics and the rise of digital culture. The book contains all-new imagery, and the previous interviews have been replaced with new ones, each focusing on a specific issue of importance to graphic designers.
Author: John Cary
Publisher: Island Press
ISBN: 1610917936
Category : Architecture
Languages : en
Pages : 281
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Book Description
The book reveals a new understanding of the ways that design shapes our lives and gives professionals and interested citizens the tools to seek out and demand designs that dignify.
Author: Tanya Lapointe
Publisher: Simon and Schuster
ISBN: 1647228492
Category : Art
Languages : en
Pages : 248
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Book Description
Immerse yourself in the world of Denis Villeneuve’s Dune and discover the incredible creative journey that brought Frank Herbert’s iconic novel to the big screen. Frank Herbert’s science fiction classic Dune has been brought to life like never before in the breathtaking film adaptation from acclaimed director Denis Villeneuve (Blade Runner 2049, Arrival). Now fans can be part of this creative journey with The Art and Soul of Dune, the official companion to the hugely anticipated movie event. Written by Dune executive producer Tanya Lapointe, this visually dazzling exploration of the filmmaking process gives unparalleled insight into the project’s genesis—from its striking environmental and creature designs to its intricate costume concepts and landmark digital effects. The Art and Soul of Dune also features exclusive interviews with key members of the cast and crew, including Denis Villeneuve, Timothée Chalamet, Rebecca Ferguson, Oscar Isaac, and many more, delivering a uniquely candid account of the hugely ambitious international shoot. Showcasing Villeneuve’s visionary approach to realizing Herbert’s science fiction classic, The Art and Soul of Dune is an essential companion to the director’s latest masterpiece.
Author: Jeff Dungan
Publisher: Rizzoli Publications
ISBN: 0847863069
Category : House & Home
Languages : en
Pages : 256
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Book Description
Light-filled houses built with an emphasis on natural materials by award-winning Southern architect Jeffrey Dungan. Following in the tradition of populist architects Gil Schafer and Bobby McAlpine, Dungan designs new traditional houses for today—houses with clean lines, made with stone and wood, that carry an air of lasting beauty and that are made to be handed on to future generations. In his first book, Dungan shares his advice and insight for creating these “forever” houses and explores eight houses in full, from a beach house on the Gulf Coast to a farmhouse in the Southern countryside to a family home in the Blue Ridge Mountains. All speak of authenticity, timelessness, and lived history that reveals itself through the rich patinas and natural textures that come with age. Layered in between are thematic essays and imagery celebrating the importance of elements such as light, stone, and rooflines in creating a home.
