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Author: Brad Phillips
Publisher: Speakgood Press
ISBN: 9780988322004
Category : Interviewing in mass media
Languages : en
Pages : 256
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Book Description
Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
Author: Brad Phillips
Publisher: Speakgood Press
ISBN: 9780988322004
Category : Interviewing in mass media
Languages : en
Pages : 256
Get Book
Book Description
Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
Author: Sally Stewart
Publisher: John Wiley & Sons
ISBN: 9780471271550
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
Author: Andy Ruddock
Publisher: SAGE
ISBN: 1446290786
Category : Social Science
Languages : en
Pages : 232
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Book Description
When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, Youth and Media explains why young people are at the centre of how we understand the media. Exploring key issues in politics, technology, celebrity, advertising, gender and globalization, Andy Ruddock offers a fascinating introduction to how media define the identities and social imaginations of young people. The result is a systematic guide to how the notion of media influence 'works' when daily life compels young people to act out their relationships through media content and technologies. Complete with helpful chapter guides, summaries and lively case studies drawn from a truly global context, Youth and Media is an engaging and accessible introduction to how the media shape our lives. This book is ideal for students of media studies, communication studies and sociology.
Author: James Villepigue
Publisher: Penguin
ISBN: 1615642838
Category : Sports & Recreation
Languages : en
Pages : 444
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Book Description
The first how-to guide to help readers prepare for and conquer a new and growing form of distance racing popping up all over the country, written by bestselling fitness author James Villepigue. Obstacle Race Training Bible provides readers with one-stop access to everything you need to know to prepare for and successfully complete a Tough Mudder, Spartan Race, Warrior Dash, or any of the other international or regional obstacle races that are taking the world by storm. All of these races combine running various distances and terrain with hard-core obstacles that are both physically and mentally challenging: climbing through pitch-black flooded tubes and over walls, carrying logs uphill, traversing monkey bars, crawling through mud and under barbed wire, leaping over burning hay bales, swimming in ice cold water, navigating through live wires, and more. This combination of running and obstacles is what gives participants a very different kind of challenge than they get with a 5K, marathon, or triathlon. It's a combination that also requires a very different approach to training and preparation, and that's what this book provides. Coverage includes: Profiles of all the major races: running distance, obstacles involved, completion percentage, fitness level required, etc. Obstacle overviews, including photos of what they look like, the mental and physical challenges involved, and the most effective strategies for completing them Obstacle-specific exercises that condition participants for the strength, stamina, flexibility, and mental toughness needed to complete the obstacle 8-week training programs designed for complete novices, elite athletes, and everyone in between Important information on what to wear, nutrition during training, and race day strategies
Author: Jeff Ansell
Publisher: John Wiley & Sons
ISBN: 0470875593
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.
Author:
Publisher:
ISBN:
Category : Social media
Languages : en
Pages : 8
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Book Description
Author: Brad Phillips
Publisher: Speakgood Press, Washington, DC
ISBN: 9780988322035
Category : Oral communication
Languages : en
Pages : 139
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Book Description
This book will introduce you to a broad range of speech starters, using dozens of real-life examples and original suggestions. You will find opens intended to surprise, persuade, motivate, engage, and amuse your audiences. Some tell a story, others help frame your topic, and a few rely on modern technology.
Author: Joe Friel
Publisher: Simon and Schuster
ISBN: 1646046595
Category : Health & Fitness
Languages : en
Pages : 272
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Book Description
A perfect companion to any triathlon training program, The Triathlete’s Training Diary offers an ideal way for you to plan, record, and better understand your workouts and performance. With undated pages for use any time of the year, this diary offers plenty of space for all the objective and subjective performance metrics you might want to track in a smart format that’s been carefully designed, tested, and refined by Joe Friel, the top coach in the sport of triathlon. The Triathlete’s Training Diary is wirebound to lay flat and flips easily so you can look up past workouts or settle your pre-race nerves by proving to yourself that you’ve done the work. This paper workout log is simple to use, never requires a login or password, and can be completely customized to meet your needs for any triathlon training schedule. This physical record of your workouts will reveal insights that don’t display on an online dashboard. Fully compatible with Joe Friel’s best-selling training programs like The Triathlete’s Training Bible, Your First Triathlon, Going Long, and Your Best Triathlon, this diary simplifies the planning and execution of your triathlon training. High-performing athletes know that a training diary is an invaluable tool. Whether they work with a coach or train independently, even elite triathletes keep a training log to hone their feel for performance, consolidate training data in one location, track their progress, monitor for injuries and overtraining, and reshape their goals throughout the season. The Triathlete’s Training Diary includes: Coach Friel’s introduction to the essential details of keeping a training log. Friel’s guide to planning out your season. Season goals, Annual training hours, Weekly training hours 53 undated weekly spreads. Space for every training metric like rest/recovery, weight, workout type, route, distance/time, average heart rate and power, zones, weather, heart rate, RPE, and your custom notes Room for two-a-day workouts. Weekly Summary charts Race Results Summary to log finish times, split times, pre- and post-race nutrition, efforts, and age-group rankings Physiological test results such as VO2max and lactate threshold. Training Grids to graph the data you choose Road and mountain bike measurements with space to note adjustments Your favorite routes and best times Season results summary Race day gear checklist What gets measured gets managed. Add The Triathlete’s Training Diary to your program and you’ll unlock valuable insights that can help you improve in your sport.
Author: Susan Maushart
Publisher: Bloomsbury Publishing USA
ISBN: 1596918535
Category : Social Science
Languages : en
Pages : 260
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Book Description
With all the choices available to today's women, why don't they more feel fulfilled? What Women Want Next is Susan Maushart's meditation-by turns profound and laugh-out-loud funny-on that central dilemma of postfeminist life. At one point she had it all, so why wasn't she happy? With What Women Want Next, Maushart combines research with personal history in a dynamic attempt to answer this question. Feminism may have led women to life's banquet table, but the meal they make of it is up to them. How to balance life and work, sex and sleep, child care and self-care? And why has women's guilt-that glass ceiling of the soul-become the biggest barrier they face? What Women Want Next is the first book to look at the spectrum of a woman's life and attempt to demonstrate how she can shape her own destiny throughout all its stages.
Author: Scott Wolfson
Publisher: Wolfson Productions, Incorporated
ISBN: 9781734432404
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
A media training guide packed with useful tips and techniques to prepare you for an upcoming on camera interview. You'll learn: how to pitch unique story angles, speak in sound bites, what to wear on camera, the importance of body language, how to handle tough questions, keep the momentum rolling after you successfully crush your interview!
