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Author: James F. Foley
Publisher:
ISBN: 9780975315316
Category : Export marketing
Languages : en
Pages : 0
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Book Description
Covers international marketing strategy, market selection, pricing, cultural etiquette, and evaluation.
Author: James F. Foley
Publisher:
ISBN: 9780975315316
Category : Export marketing
Languages : en
Pages : 0
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Book Description
Covers international marketing strategy, market selection, pricing, cultural etiquette, and evaluation.
Author: William Heinecke
Publisher: John Wiley & Sons
ISBN: 1118178750
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs. The rules covered in this book are applicable to any entrepreneur around the world.
Author: Richard Branson
Publisher: Penguin
ISBN: 1101513926
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
"The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
Author: Shawn M. Carraher
Publisher:
ISBN: 9781465251800
Category : Entrepreneurship
Languages : en
Pages : 0
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Book Description
Help Your Students Succeed as Global Entrepreneurs
Author: Robert D. Hisrich
Publisher: SAGE Publications
ISBN: 1483392236
Category : Business & Economics
Languages : en
Pages : 641
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Book Description
Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in today’s hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. The fully updated Third Edition provides increased attention to culture and reflects recent changes in our increasingly globalized world. Readers will also be exposed to new cases featuring international activities of entrepreneurs and ventures throughout the world.
Author: Neri Karra
Publisher: Routledge
ISBN: 1315458756
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.
Author: Ervin Williams
Publisher: iUniverse
ISBN: 9780595778287
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
WEALTH CREATING BUSINESS OPPORTUNITIES WHO ARE GLOBAL ENTREPRENEURS? There is a new breed of entrepreneurs today – the Global Entrepreneur. They are different from past entrepreneurs; they are completely wired for Information Age businesses, they know how to harness knowledge and technology, and frequently engage a network of global business partners to help operate their international ventures. The Global Entrepreneur understands that the soft assets of knowledge and technology are greater creators of wealth than hard assets such as land, equipment, factories and mines. They realize the management models and organizational paradigms of the Industrial Era are giving way to a fresh appreciation of virtualization, strategic alliances, empowerment of individuals, and a new understanding that plentitude creates wealth. What is really new is that Global Entrepreneurs frequently use virtual organizations, virtual products, and micro-virtual manufacturing processes to develop efficient global ventures. They are strongly motivated towards creating a global enterprise for generating substantial personal wealth. WHO SHOULD BUY THIS BOOK? There are three individual groups who will benefit from reading this book. Nascent Entrepreneurs. These are individuals who are thinking about owning a business, but haven’t taken the leap. This book provides a roadmap and shows you the essentials for starting a successful business. Small Business Owners. Small and medium enterprises are finding it increasingly difficult to achieve new growth in today’s economic environment. This book shows business owners how to explore and find extraordinary growth in developing fast-growing foreign markets. Students. College students in the 1600 U.S. institutions that teach entrepreneurship can use this book to better understand the dynamic contribution of entrepreneurship to world economic growth and wealth creation.
Author: Elmira Bayrasli
Publisher: PublicAffairs
ISBN: 161039304X
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Elmira Bayrasli’s worldview was turned upside down when a woman in Bosnia told her, “thanks for the help. But we need work and jobs, not foreign aid.” That prompted Bayrasli to embark on a worldwide quest to find how talented people have overcome insurmountable obstacles to build high-growth businesses that are driving wealth and building communities, regions and countries. Through seven remarkable stories, Elmira Bayrasli shows why the next Steve Jobs and the next Apple, Google or Facebook is as likely to come from Nigeria, Pakistan or Mexico as Silicon Valley. She discovers that what distinguishes techies in Silicon Valley from women selling bamboo stools in Bangladesh isn’t their sophistication but simply the conditions that are necessary to sustain and scale business ideas. In the absence of these obstacles, global entrepreneurship can flourish. Bayrasli paints compelling stories of extraordinary entrepreneurs creatively battling corruption, lack of infrastructure, capital shortages and underdeveloped supplier and customer networks. She offers solutions that can be utilized by entrepreneurs everywhere, and shows why micro-finance, social entrepreneurship, and foreign aid are not enough. Most importantly, she shows how the key to building successful entrepreneurial ecosystems is to provide the framework that enables start-ups to scale.
Author: H. Laurence Shaw
Publisher: Routledge
ISBN: 1351394916
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Following the 2008 global financial crisis, entrepreneurship has never been more vital. As jobs were lost from large organizations, most new jobs came from innovative startups. The lure of hi-tech has attracted many people who see themselves as future entrepreneurs, but who lack the perspective of the total experience. To meet this demand, community colleges and universities across the world have set up entrepreneurship courses. The Global Entrepreneur is a life-changing book. To leave the comfort of a steady job and enter the tumultuous world of the entrepreneur is a major and often fearful step. For those who are contemplating this change, or who have already embarked upon this exciting venture, reassurance based on the experience of both successful and even not so successful entrepreneurs can be invaluable. The book provides an overview of the entrepreneurial experience broken down into all of its essential elements. Today, startups are global in nature and the book helps a budding entrepreneur understand the effect of different cultures both on the company and his/herself. This book differs from the existing literature in that its focus is on the individual and his or her reaction to the international nature of the entrepreneurial experience backed by both the lived experience of actual entrepreneurs and case studies of entrepreneurship across the world. Business success is measured by financial return. The book will be a vital tool in this endeavour. This book will appeal to students of business or management and individuals who are considering a career change, to create or join a startup, and need more knowledge to make their decision.
Author: John A. Byrne
Publisher: Penguin
ISBN: 1101565640
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
What if you could sit down with some of the world's most influential entrepreneurs and gain their knowledge and insights on how to create a game changing business? Imagine having the chance to listen to a John Mackey (Whole Foods) or a Fred Smith (FedEx) on the most important things they've learned from their experiences. Or having the benefit of the self-reflection of Howard Schultz of Starbucks, who had to come back to the company he originally built to reinvent it and himself? Of course it's not possible to deliver these rock star entrepreneurs to your dinner table. But John A. Byrne offers the next best thing: he spoke with many who have changed the face of business. In World Changers he captures the most important lessons they've learned, the biggest challenges they've tackled, and the most valuable advice they can offer others who have an entrepreneurial dream. You'll learn the inspiring stories of how these world changers discovered their disruptive ideas, then made them a reality; overcame a variety of obstacles; and created sustainable enterprises. You'll get the firsthand accounts of how: Bernie Marcus and Arthur Blank got the confidence to start The Home Depot after being fired from their jobs. Reed Hastings turned a forty-dollar video late fee into a disruptive upstart called Netflix. Herb Kohler, the "reluctant prince of porcelain," came back to the family business and made it number one in its industry again. Narayana Murthy, after one fateful train ride and wrongful incarceration, converted from communist to capitalist and cofounded one of the most successful entrepreneurial ventures in India. World Changers is an inspiration for those who want to create something meaningful on their own. It serves as both a celebration of entrepreneurial achievement as well as a practical handbook for everyone who dreams of starting his or her own world-changing business.
