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Author: Robert I. Berkman
Publisher: Paramount Market Publishing
ISBN: 9780978660277
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Social media is the catch-all name for blogs, Web forums, YouTube, MySpace, FaceBook and the other internet-based sites where consumers converse and share content. All of this unsolicited and authentic discussion and opinion can be a great source of marketplace insight for companies.From paying close attention to consumer discussions on blogs and other social media, you can discover what new products or product features consumers would like to see, and stay alert to emerging trends in your industry that could create new opportunities for your company.Robert Berkman, an experienced information specialist with several books to his credit, gives detailed directions for specialized blog searches, setting up RSS feeds, and tracking buzz. He also provides detailed information about vendors who supply blog monitoring services and discusses the pros and cons of using vendors or doing it yourself.For marketers, public relations firms, strategic business analysts, and corporate planners, this book gives you everything you need to know to begin finding market intelligence in social media. You will learn to look for trends, distinguish a trend from a fad, and determine the credibility of the information you uncover.Moreover, Berkman provides you with tips on organizing all the information you find to help you sift through it, locate just the valuable and relevant content, and reduce information overload.
Author: Robert I. Berkman
Publisher: Paramount Market Publishing
ISBN: 9780978660277
Category : Business & Economics
Languages : en
Pages : 276
Get Book
Book Description
Social media is the catch-all name for blogs, Web forums, YouTube, MySpace, FaceBook and the other internet-based sites where consumers converse and share content. All of this unsolicited and authentic discussion and opinion can be a great source of marketplace insight for companies.From paying close attention to consumer discussions on blogs and other social media, you can discover what new products or product features consumers would like to see, and stay alert to emerging trends in your industry that could create new opportunities for your company.Robert Berkman, an experienced information specialist with several books to his credit, gives detailed directions for specialized blog searches, setting up RSS feeds, and tracking buzz. He also provides detailed information about vendors who supply blog monitoring services and discusses the pros and cons of using vendors or doing it yourself.For marketers, public relations firms, strategic business analysts, and corporate planners, this book gives you everything you need to know to begin finding market intelligence in social media. You will learn to look for trends, distinguish a trend from a fad, and determine the credibility of the information you uncover.Moreover, Berkman provides you with tips on organizing all the information you find to help you sift through it, locate just the valuable and relevant content, and reduce information overload.
Author: Laurie Lewis
Publisher: Rowman & Littlefield
ISBN: 1538121328
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
Listening is critical in today’s organizations. As recent examples in the #MeToo era and numerous organizational failures and scandals illustrate, the consequences of poor listening in organizations can be significant, and in some cases, catastrophic. Listening is commonly described in terms of ethics, overlooking its strategic value. The book guides leaders and decision-makers to question the listening habits, practices, and infrastructure within their organizations. The author lays out an argument for the benefits and challenges of strategic listening. She also develops a method for internal analysis of listening capabilities and practices, and provides a framework for building and maintaining a more robust listening culture, infrastructure, and set of practices. In order to improve organizational listening, the author argues that we need to do more than improve personal listening skills, we need to design organizations to listen.
Author: Graham Shaw
Publisher: Pearson UK
ISBN: 1292017201
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Whether it’s in emails, documents, presentations, meetings or tweets, we’re all being bombarded by millions of words every day. So, how do you make your message stand out and stick amongst all this chatter? The answer is simple – just get visual! With a straightforward doodle or a quick illustration you’ll revolutionise how your message impacts your audience. And The Art of Business Communication will show you how to do it. Can’t draw? No Picasso? No problem! You’ll be amazed at how easy it is to add a simple yet powerful visual dimension to any message or business communication so that all your ideas, presentations, documents and meetings are brought to life and make a meaningful and memorable impact. Everything becomes easier to say, problems are explained and solved in a flash and the complex quickly becomes clear. So, to make your point and make it matter – make it visual. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1071826875
Category : Business & Economics
Languages : en
Pages : 489
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Book Description
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Author: Mats Heide
Publisher: CRC Press
ISBN: 1000997243
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
Listening is so simple, yet so difficult. Many times, listening is taken for granted. One could therefore say that listening is the forgotten part of communication. Although organizations have more digital and analog communication channels than ever, too little time is spent listening to customers, employees, and other influential groups. It is a shame that listening is not given more attention, as it is linked to many positive values. Examples include better conversations, increased trust and confidence, more outstanding commitment and job satisfaction, lower absenteeism due to illness, higher productivity and quality of work, increased sales, better relationships with customers and employees, and many other positive effects. To the extent that listening takes place, organizations rarely take a holistic approach to it. Strategic listening means a given objective for listening, thoughts about who should listen, when it should happen, and so on. An organization’s listening must become a strategic issue to exploit the great potential of increased listening. This book provides answers to the following: Why is listening important? What are the barriers to listening? How can both individuals and organizations become better at listening? How can organizations develop strategic listening skills? How does one build a system to improve an organization’s strategic listening?
Author: Meir Liraz
Publisher: Independently Published
ISBN: 9781090104687
Category : Business & Economics
Languages : en
Pages : 26
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Book Description
Most of us are acquainted with the old riddle that goes: "If a tree falls in the forest, and no one is in the area to hear it, does it make a noise?" From a communication point of view, the answer must be a definite "No." Even though there are sound waves, there is no sound because no one perceives it. For communication to take place, there must be both a sender and a receiver. This guide is focused on the receiver - the one who provides feedback to the sender. Most people spend roughly 70% of their waking hours in some form of verbal communication. Yet, how many of us have ever had any formal training in the art of listening? This guide will teach you everything you need to know in order to be an effective listener. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time. Table of Contents: 1. Introduction 2. What Listening Is 3. Guides to Effective Listening 4. Barriers to Effective Listening 5. Limit Your Own Talking 6. Effective Listening Tips
Author: Jeannine S. Tate
Publisher: Corwin Press
ISBN: 1483363546
Category : Education
Languages : en
Pages : 137
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Book Description
This practitioner friendly book concentrates on the importance of strategic listening as a critical interpersonal skill for school leaders in guiding their organizations.
Author: Krista Ratcliffe
Publisher: SIU Press
ISBN: 9780809326693
Category : Education
Languages : en
Pages : 252
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Book Description
Long-ignored within rhetoric and composition studies, listening has returned to the disciplinary radar. Rhetorical Listening: Identification, Gender, Whiteness argues that rhetorical listening facilitates conscious identifications needed for cross-cultural communication.
Author: Steven J. Stowell
Publisher: John Wiley & Sons
ISBN: 1119213061
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Develop the qualities of strategic leadership and become an active contributor to the short- and long-term success of your organization Today's organizations face two daunting challenges: 1. How to create new sources of competitive advantage to sustain long-term growth, and 2. How to engage leaders at every level of the organization so that they are more proactive and forward-looking in their area of responsibility. The Art of Strategic Leadership uses a unique approach to examine what it means to be a strategic leader. Instead of focusing on the skills, behaviors, and tools found in typical books on strategic leadership, the authors shed light on the attributes and qualities necessary to lead strategic change and help transform a business. Strategic leadership is what modern leadership is all about. Organizations expect leaders to anticipate and be proactive more than ever before. In this book, the authors draw on their vast experience working directly with leaders at all levels and use an intriguing narrative to explain this inside-out approach to understanding strategic leadership. The narrative follows the journey of how one manager discovered these critically important qualities. You will experience first-hand how these values and attributes manifest in the lives of realistic leaders; how they orchestrate long-term strategic change needed for the organization to compete and survive and actively shape the future while delivering short-term results. The Art of Strategic Leadership provides the content that will help you informally assess and reflect on your own strategic leadership qualities—those that are strengths and those that indicate areas you need to develop. It will guide you as you incorporate these values and qualities into your own leadership style and become a more effective catalyst for change. This book will help you in the following ways: Develop a more proactive, forward-thinking approach to leadership Approach strategy from both short- and long-term perspectives Adopt the core values and principles of a strategic leader Model the qualities exhibited by powerful leaders Strategic leaders serve as powerful examples to others in the organization. Their qualities and traits spread rapidly to those around them, empowering people at every level to take a more active role in meeting the demands of the future. The Art of Strategic Leadership will help you deepen and broaden your understanding of the core qualities of strategic leadership, leaving you better equipped to lead yourself and your team to a better place and create greater value for customers, owners, and employees.
Author: Henry Kimsey-House
Publisher: Nicholas Brealey
ISBN: 1857889061
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
NEW 4TH EDITION now available! Refer to isbn: 9781473691124 THE BOOK THAT CHANGED THE COACHING FIELD FOREVER This current, third edition includes fresh coaching examples, the latest in coaching terminology and an expanded, web-based 'Coach's Toolkit'. Used as the definitive resource in dozens of professional development programs, Co-Active Coaching teaches the transformative communication process that allows individuals from all levels of an organization - from students to teachers, and direct reports to managers - to build strong, collaborative relationships.
