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Author: Guy Kawasaki
Publisher: Penguin
ISBN: 0698197674
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
Author: Guy Kawasaki
Publisher: Penguin
ISBN: 0698197674
Category : Business & Economics
Languages : en
Pages : 208
Get Book
Book Description
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 22
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Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will learn how to master all the strategies for using social networks, in order to make them an asset in your professional life. *You will also learn : how to use social networks as a lever for your professional activities ; that your profile should tell a story; how to attract new subscribers; how to multiply your presence on social networks. *Former marketing manager at Apple and current head of CANVAS, an online design service, Guy Kawasaki, accompanied by his colleague and partner Peg Fitzpatrick, offer in this book, tips, secrets and advice to optimize the use of social media platforms and get more out of them. From optimizing the profile to writing content and intelligent step-by-step comment management, nothing will be left out. *Buy now the summary of this book for the modest price of a cup of coffee!
Author: BusinessNews Publishing
Publisher: Business Book Summaries
ISBN: 2511041081
Category : Business & Economics
Languages : en
Pages : 20
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Book Description
The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so important that it can make or break your marketing campaign. This means that it is essential to learn how to use it effectively, by becoming a "power user". There are just three steps involved in becoming a social media power user: build your foundation, amass digital assets and then go to market as required. This summary will take you through every step to ensure you get the most out of social media and extract maximum returns for your marketing dollar. Added-value of this summary: • Save time • Understand key principles • Expand your marketing skills To learn more, read "The Art of Social Media" and learn to use social media to your advantage.
Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Body, Mind & Spirit
Languages : es
Pages : 13
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Book Description
Con la lectura de este resumen, aprenderá a dominar todas las estrategias de utilización de las redes sociales para convertirlas en una ventaja en su vida profesional. También aprenderá : cómo utilizar las redes sociales como palanca para sus actividades profesionales ; que su perfil debe contar una historia cómo atraer a nuevos suscriptores; cómo multiplicar su presencia en las redes sociales. Ex director de marketing de Apple y actual responsable de CANVAS, un servicio de diseño en línea, Guy Kawasaki, acompañado de su colega y socia Peg Fitzpatrick, ofrecen en este libro, trucos, secretos y consejos para optimizar el uso de las plataformas de redes sociales y sacarles más partido. Desde la optimización del perfil hasta la redacción de contenidos y la gestión inteligente de los comentarios paso a paso, no se dejará nada en el tintero.
Author: Paul Williams
Publisher: Lulu.com
ISBN: 1312827165
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
Today's project manager has more to manage than just project scope, deliverables, communications and teams. They are also expected to manage large volumes of project-related data. And the expectation goes beyond just managing the data. It extends into creating great visualizations that allow stakeholders to fully digest that large volume of data in a manner that is quick, effective and clear. They are also expected to serve as facilitators in the use of visual thinking tools as a method for working through project issues, risks and problems. These new expectations require new skills. The era of multi-page, text-based project status reporting is over. The era of visual project management is here. Time to "skill up!"
Author: Regina M. Luttrell
Publisher: SAGE Publications
ISBN: 1544385560
Category : Language Arts & Disciplines
Languages : en
Pages : 302
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Book Description
With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.
Author: Peter Lah
Publisher: Wipf and Stock Publishers
ISBN: 1666719358
Category : Computers
Languages : en
Pages : 216
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Book Description
Like a hurricane that exposes the underlying bedrock—and an occasional hidden treasure—by washing away the accumulated grains of sand, the pandemic blew away the accumulated certainties and securities of the globally connected, digitized society. Suddenly, nothing can be taken for granted: visiting ailing relatives, shopping—or going to church. The internet and, particularly, social networking sites have become the indispensable infrastructure holding our sociability together. The global companies of the digital economy profited handsomely. How about the users of their services? This volume explores how priests inhabit the digital environment of social networking sites, specifically Facebook. The authors looked at how they present themselves, what they publish, and how people engage with this content. The context of the pandemic suggested that we should also examine how digital technology and social media are being used for purposes of priestly ministry. Our hope is that these analyses and considerations will help not just priests but every person at becoming proficient not only in things virtual but also in practicing virtue.
Author: Everest Media,
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 23
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Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Before we work on your profile, you should pick a good screen name. The longer you use a bad one, the harder it will be to change it later, and the more negative effects it will have. Use a simple and logical screen name. #2 Your profile should make the reader think you are likable, trustworthy, and competent. It should include a picture, a summary of your education and work experience, and links to your blog, website, and social media accounts. #3 Your avatar should provide a picture of who you are, and it should support the narrative that you’re likable, trustworthy, and competent. It should not show your family, friends, dog, or car, because there isn’t room. #4 The cover is a larger photo that you can use to tell a story and communicate information about what’s important to you. It is a place where you can blow your social media credibility by not changing the default design that platforms provide.
Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Body, Mind & Spirit
Languages : pt-BR
Pages : 13
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Book Description
Ao ler este resumo, o senhor aprenderá a dominar todas as estratégias de uso das redes sociais, a fim de torná-las um trunfo em sua vida profissional. O senhor aprenderá também : como usar as redes sociais como alavanca para suas atividades profissionais ; que seu perfil deve contar uma história; como atrair novos assinantes; como multiplicar sua presença nas redes sociais. O ex-gerente de marketing da Apple e atual diretor da CANVAS, um serviço de design online, Guy Kawasaki, acompanhado de seu colega e sócio Peg Fitzpatrick, oferece neste livro, dicas, segredos e conselhos para otimizar o uso das plataformas de redes sociais e tirar mais proveito delas. Desde a otimização do perfil até a redação do conteúdo e a gestão inteligente dos comentários passo a passo, nada será deixado de fora.
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
