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Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3031145755
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.
Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3031145755
Category : Business & Economics
Languages : en
Pages : 242
Get Book
Book Description
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.
Author: Rize Jenkins
Publisher:
ISBN:
Category :
Languages : en
Pages : 68
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Book Description
BOOK DESCRIPTIONAre you wondering how to promote, market and monetize your social media? This book is the answer you've been looking for.Social media has become a critical part of our life. More than half of the adult population engages with social media. Where there are people, there is a market. Thus, social media has become a huge marketplace in its own standing. This has brought about the need for marketers to consider using social media marketing as a way of reaching out to their existing and potential customers. You too can take advantage of social media marketing to drive your business by monetizing your followers.This book has been specifically written to enable you to use tested and proven social media marketing strategies to grow and monetize your social media following.The book begins by introducing to you the importance of social media marketing to your business and implying that you need to be using it. It proves to you the immense benefits that you are missing out on and you are likely to gain should you start carrying out social media marketing.In this Book, you will discover: -What is Social Media Marketing?-Why Social Media Marketing is Important-Different Types of Social Media Marketing-Facebook -Instagram-WordPress -LinkedIn -YouTube -Oke.io .....and much more ! ! ! Every marketer knows that there is no standard marketing approach. The same applies to social media marketing. Thus, this book introduces you to different types of social media marketing strategies. It goes further by showing you how you can employ each of these strategies to grow and monetize your following. This book focuses on the top 9 social media marketing platforms that can help you to optimize monetization of your following -TikTok Facebook, WordPress, oke.io, Instagram, LinkedIn, Twitch, Twitter and YouTube. It shows you how you can optimize each social media platform for business, create a following, build a community and harvest money from your endeavors.Finally, you have to choose the best of these social media platforms for your purposes. It is difficult to use all due to time constraints but not impossible with a team... Thus, you will need certain specific parameters to guide you on how to select the best for your unique social media marketing.Enjoy reading!
Author: Daniel Faltesek
Publisher: Bloomsbury Publishing USA
ISBN: 150131971X
Category : Social Science
Languages : en
Pages : 240
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Book Description
Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new economic narrative that supposes that the attention of individual users can be measured, managed, manipulated, backing methods that securitized, patented, and litigated attention in ways impossible before. Selling Social Media catalogues the key terms and discourses of the rise of social media firms with a particular emphasis on monetization, securitization, disruption, and litigation. Tensions between ideas and terms are critical, as the ways that different aspects of social media business are described change depending on the audience, scale, and maturity of the firm. These divergent discourses are bound together into a single story of social media, an industry that challenges the theories and descriptions of media that have come before. Through a reading of social media business this book offers a chance to revisit media theory in the context of a new social media companies and products that depend on a different understanding of media audiences, media industries, and public agency.
Author: Amy Jo Martin
Publisher: John Wiley & Sons
ISBN: 1118442288
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
Author: Tim Fields
Publisher: CRC Press
ISBN: 1466598689
Category : Computers
Languages : en
Pages : 238
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Book Description
Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization Completely updated, Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book’s many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Learn How to Attract—and Retain—Gamers and Make Money The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the game’s overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.
Author: Paul Marsden
Publisher: GRIN Verlag
ISBN: 3640560558
Category : Business & Economics
Languages : en
Pages : 27
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Book Description
Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: How can brands and retailers make money from social media? Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns. With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.
Author: Noah Pranksky
Publisher: CreateSpace
ISBN: 9781500763947
Category :
Languages : en
Pages : 24
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Book Description
Social Media is changing rapidly and "How to Monetize Social Media Trends" describes how to take advantage of these changing trends and incorporate them into your overall social media strategy and plan for the purpose of maximizing profits. It discusses topics such as social media, social media marketing, social media all-in-one for dummies, social media how to use, and social media essentials. Here is the TABLE OF CONTENTS DISCLAIMER AND TERMS OF USE AGREEMENT: Introduction Twitter TV Grows Up Second Screen Apps, Content-Shifting and Tablet TV Social TV F-commerce Branded Content Social Search Social Gestures Eight social media trends you need to pay attention to for next year 2012 Social Media Trends Social Intelligence Four social media trends predicted to be hot in 2012 Measurement Analytics Relevant and measurable social media influence. Social television converging with traditional television Social media affecting search results. Facebook taking sharing to a whole new level Resources About the Author Learn how to maximize social media marketing to its fullest profit potential by doing it right the first time.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466686154
Category : Social Science
Languages : en
Pages : 2298
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Book Description
In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.
Author: Alan B. Albarran
Publisher: Routledge
ISBN: 1136325182
Category : Language Arts & Disciplines
Languages : en
Pages : 274
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Book Description
This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
Author: David Kravitz
Publisher: Createspace Independent Publishing Platform
ISBN: 9781518708725
Category : Facebook (Electronic resource)
Languages : en
Pages : 42
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Book Description
Drawing on his years of experience developing social media strategies for some of the most recognizable worldwide brands, David Kravitz offers the kind of unique knowledge and insight only a veteran social media strategist is capable of providing. In his new book, Kravitz details the differences between the most popular platforms while explaining how these differences require a highly specialized approach from those looking to monetize their social media presence. Given the importance of a strong social media presence and the burgeoning opportunities for monetization, Kravitz's book ought to be considered essential reading for anyone who recognizes the potential for financial gain through the optimal use of social media. Covering a broad range of strategies designed for each specific platform, Kravitz devotes entire chapters to long-established platforms along with those possessing the clear potential for rapid future growth: Twitter Facebook Snapchat LinkedIn Tumblr Pinterest Instagram Vine Google+ Kravitz's approach to monetization succeeds in simplifying an endeavor that many give up on too soon over what appear to be overwhelming complexities. Acknowledging that monetizing multiple social media platforms can indeed appear daunting, Kravitz's detailed explanations and thoughtful advice ensure that the increasing importance of adopting a monetization strategy for social media is not bypassed unnecessarily. Citing data regarding the demographics associated with each platform, Kravitz's book demonstrates how to reach a specific target audience and how to leverage each platform in the most efficient way possible. The perfect book for anyone who is interested in taking advantage of an industry that is not yet being properly leveraged, Kravitz has advice that is of benefit for everyone from the social media neophyte to even the most grizzled social media veteran. Using a straightforward approach and an informative tone, Kravitz has delivered a book that eschews confusing technological jargon in favor of easily understood terms and definitions while detailing the most effective monetization strategies for just about every social media platform being used today. Kravitz, a former corporate social media strategist, is making his first foray into authorship with this new book: "David Kravitz's How to Monetize Twitter, Facebook, Snapchat, LinkedIn and Other Social Media Sites." Using real-life examples and referencing the latest available data, Kravitz has created a detailed playbook for social media monetization that will surely benefit anyone able to recognize the inherent value of the existing social media platforms.
