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by Wendy W. Moe

Social Media Intelligence

Author: Wendy W. Moe
Publisher: Cambridge University Press
ISBN: 1107031206
Category : Computers
Languages : en
Pages : 205

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Book Description
As consumers, we turn to the public arena of social media to share our opinions and learn about the opinions of others. Fortune 500 companies, political campaigns, government agencies and many other organizations constantly monitor social media to gauge public opinion. This book explains how opinions are formed, what affects the opinions posted online and how organizations can use social media to inform their strategies.

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