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Author: Wendy W. Moe
Publisher: Cambridge University Press
ISBN: 1107656036
Category : Computers
Languages : en
Pages : 200
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Book Description
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence.
Author: Wendy W. Moe
Publisher: Cambridge University Press
ISBN: 1107656036
Category : Computers
Languages : en
Pages : 200
Get Book
Book Description
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence.
Author: Wendy W. Moe
Publisher: Cambridge University Press
ISBN: 1107031206
Category : Computers
Languages : en
Pages : 205
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Book Description
As consumers, we turn to the public arena of social media to share our opinions and learn about the opinions of others. Fortune 500 companies, political campaigns, government agencies and many other organizations constantly monitor social media to gauge public opinion. This book explains how opinions are formed, what affects the opinions posted online and how organizations can use social media to inform their strategies.
Author: Jacques Zimmerman
Publisher: Mijnbestseller.nl
ISBN: 9464855509
Category : Technology & Engineering
Languages : en
Pages : 59
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Book Description
This ebook provides an overview of the power of social media intelligence for public safety. It explores the evolution of public safety and its challenges in the modern world, the impact of social media on public order, the risks and benefits of social media intelligence, and the strategies and tools for effective social media monitoring. This book also examines ethical considerations, privacy concerns, legal issues, and data quality in social media intelligence. Real examples are used to illustrate the value that Social Media Intelligence can bring for Public Safety and Public Order.
Author: Reda Alhajj
Publisher: Springer
ISBN: 3319903128
Category : Social Science
Languages : en
Pages : 247
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Book Description
This edited volume presents advances in modeling and computational analysis techniques related to networks and online communities. It contains the best papers of notable scientists from the 4th European Network Intelligence Conference (ENIC 2017) that have been peer reviewed and expanded into the present format. The aim of this text is to share knowledge and experience as well as to present recent advances in the field. The book is a nice mix of basic research topics such as data-based centrality measures along with intriguing applied topics, for example, interaction decay patterns in online social communities. This book will appeal to students, professors, and researchers working in the fields of data science, computational social science, and social network analysis.
Author: Alex Gonçalves
Publisher: Apress
ISBN: 1484231023
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing
Author: Emil Girdan
Publisher: Emil Girdan
ISBN: 9730337012
Category : Political Science
Languages : en
Pages : 173
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Book Description
The global security environment, dominated and dependent on information and communication technology, generates an accumulation of disruptive factors for society. This volume, in direct accordance with technological developments that have facilitated information avalanche and (anonymous) communication, has required interdisciplinary research in areas such as: psychology, sociology, computer science, social media communication and legislation. The research aims to establish whether social media platforms, through the actions they facilitate, can pose risks and threats to national security and to identify premises in order to stimulate strategies that should be followed to avoid transforming various forms of online communication into a potentiating and generating factor of crime, radical or extremist opinions, mass manipulation, etc. At the same time, the research offers an alternative vision on approaching the concept of intelligence in the context of the development of social media networks (SocMInt) and promotes ways to improve and streamline how to achieve objectives that can be successfully applied, including in business intelligence. In this regard, a case study is conducted on the effects of CoVid-19 pandemic (SARS-CoV-2 coronavirus) from the perspective of law enforcement agencies. Although the individually exploitation of SocMInt does not provide a comprehensive answer, it must be used in the initial stages of decision-making and effort-making, due to the low costs compared to other Int disciplines. The volume does not present a solution to current problems, but through its didactic, documentary and informative nature it offers professional support at high standards to analysts and managers in decision making.
Author: IntroBooks Team
Publisher: IntroBooks
ISBN:
Category : Computers
Languages : en
Pages : 27
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Book Description
Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, “Why should social media be concerned about all this data floating around?” The answer to this question is that this ‘meta – data’ is of great value to social media platforms. One reason is that social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.
Author: Rita Yi Man Li
Publisher: Frontiers Media SA
ISBN: 2832528457
Category : Science
Languages : en
Pages : 129
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Book Description
Carbon neutrality refers to net-zero carbon emissions. It can be achieved by reducing carbon emissions or increasing carbon adsorption. The popularity of social media including Twitter, YouTube, and LinkedIn provides good channels for sharing relevant information and promoting sustainable carbon-neutral living styles. For example, a motor company has launched social media challenges with Korean pop stars to raise awareness of carbon neutrality. Social media provides real-time information. In Jakarta, flood-related tweet intensity during a flood peaked at about 900 tweets a minute during the floods of 2015. The tweets created real-time maps that people sent a minute before. Regarding government policies, identification of problem areas is needed to help policymakers to resolve problems. Machine learning can monitor these events by studying past records to know how countries and governments performed in a high-risk event or environmental crisis and this data can be used to provide future recommendations to governments for policy making. Additionally, AI can analyze online unstructured data, and predict various scenarios of carbon emissions and adsorptions using structured data. The world of social media is a huge data source still yet to be fully optimized in science.
Author: Marshall Sponder
Publisher: McGraw Hill Professional
ISBN: 0071768629
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.
Author: Keikhosrokiani, Pantea
Publisher: IGI Global
ISBN: 1668462443
Category : Computers
Languages : en
Pages : 395
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Book Description
Artificial intelligence has been utilized in a diverse range of industries as more people and businesses discover its many uses and applications. A current field of study that requires more attention, as there is much opportunity for improvement, is the use of artificial intelligence within literary works and social media analysis. The Handbook of Research on Artificial Intelligence Applications in Literary Works and Social Media presents contemporary developments in the adoption of artificial intelligence in textual analysis of literary works and social media and introduces current approaches, techniques, and practices in data science that are implemented to scrap and analyze text data. This book initiates a new multidisciplinary field that is the combination of artificial intelligence, data science, social science, literature, and social media study. Covering key topics such as opinion mining, sentiment analysis, and machine learning, this reference work is ideal for computer scientists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
