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Author: John E. Schorr
Publisher: O. Wight Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Schorr shows how leading-edge companies are implementing the latest technological breakthroughs and forging new relationships with suppliers while, at the same time, focusing on more efficient ways of doing the basics. Provides a practical sense of how Just-in-Time (JIT), Materials Resource Planning (MRP), and other purchasing-related systems can be welded into a strategic advantage for any company that wants to become a world-class operation.
Author: John E. Schorr
Publisher: O. Wight Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Schorr shows how leading-edge companies are implementing the latest technological breakthroughs and forging new relationships with suppliers while, at the same time, focusing on more efficient ways of doing the basics. Provides a practical sense of how Just-in-Time (JIT), Materials Resource Planning (MRP), and other purchasing-related systems can be welded into a strategic advantage for any company that wants to become a world-class operation.
Author: John E. Schorr
Publisher: John Wiley & Sons
ISBN: 9780471240945
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Der Faktor Einkauf ist für die Verbesserung der Betriebsabläufe von essentieller Bedeutung. Er hat nicht nur eine positive Auswirkung auf die Beziehung zu Ihren Lieferanten, sondern trägt gleichfalls zur Optimierung des Produktionsprozesses bei! Diese neue Auflage wurde u.a. um Kapitel zum Einkauf im Internet und zum Management von Zulieferketten erweitert - eine wichtige Ergänzung zum gegenwärtig existierenden Material. Der Autor ist führender Experte auf diesem Gebiet. (07/98)
Author: Timothy J. Wilkinson
Publisher: Bloomsbury Publishing USA
ISBN: 0313397422
Category : Business & Economics
Languages : en
Pages : 919
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Book Description
Covering both practical and theoretical aspects of strategic management, this three-volume work brings the complex topic down to earth and enables readers to gain competitive business advantages in their marketplace. This clear, insightful, and interesting work covers all aspects of strategic management, including chapters that discuss SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, the Resource-Based View, transaction cost economics, and real options theory. Unlike other books, this three-volume work examines strategic management from different perspectives, effectively interweaving seemingly disparate subdisciplines, such as entrepreneurship and international business, with specialized foci, such as creativity, innovation, and trust. Incorporating information from contributors as varied as a proprietor of a worldwide motorcycle business to one of the most published scholars in the field of international strategic management, the practical and theoretical perspectives presented in Strategic Management in the 21st Century will benefit business strategists, professors of strategic management, and graduate students in the field.
Author: Tina M. Lowrey
Publisher: Taylor & Francis
ISBN: 080586394X
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
traditional retail discussion from a 21st Century perspective.
Author: Ronald D. Geskey
Publisher: Createspace Independent Publishing Platform
ISBN: 9781481938723
Category : Advertising media planning
Languages : en
Pages : 0
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Book Description
Want a job in advertising? Well, the marketing and media revolution continues unabated! Advertising media planning also continues in its transition to integrated marketing communications. Media Planning & Buying in the 21st Century is the most comprehensive, up to date, and easy to read media book available. Introducing the Second Edition (January 2013) of Media Planning & Buying in the 21st Century! Written for college students and early career professionals, the book is a how to media planning & buying textbook and reference. The second edition is updated with new industry trends for marketing and markets, traditional and digital media, including internet marketing, social media and a whole new chapter on Media Sales, a major source of ad jobs. Says Lou Schultz, a one-man media think tank and former CEO of Interpublic's Initiative Media: "Ron's book is a remarkable effort to support the way academia must evolve if it is to keep pace with business practices. It is difficult to write an introductory book on any subject, let alone media, without becoming entangled in the tapestry and constraints of history. I think Ron has succeeded. He has changed the framework of the discussion from what I would call pigeonhole thinking to an ecumenical presentation of how the future will shape the perception and use of advertising and media in the 21st Century." The book's 560 pages provides instructor's with a lot of content and flexibility in designing classes. The contents include: Welcome to the Future The business of media The 21st century revolution in marketing, markets & media Media math review Audience concepts (all media) Understanding media costs Media Impact Media in marketing Communications roles Target market priorities Geographic strategies Timing strategies The tools of IMC Traditional media Internet marketing Social media marketing Building the media plan Media buying negotiations Buying broadcast media Buying print media Buying online media Guerrilla media buying Media sales The future Instructor Flexibility Because the book is a hefty 550+ pages ( a workbook and reference are also available) it gives profs the flexibility to emphasize the content that THEY judge to be most important for their students-whether all material or emphasizing planning, buying, selling, or new media. Instructors can also supplement the text with a learn by doing workbook and a media reference which includes real world media costs. Why did I Write this Book? This book was written because there is not a really good media book available (my opinion). One fairly popular book caused my students to ask, "Where's the beef?" Another is so boring and disorganized that students are unable to comprehend the content. All are out of date. In the age of new media, some authors have almost forgotten that media is primarily a marketing discipline. Other books barely mention media buying which is at least half the importance of the function. None give a paragraph to IMC or integration. So here's why I decided to write my own book! Media is a creative, strategic marketing discipline, and should be presented that way.We are in an exciting period with change all around us. We are in the midst of a 21st century revolution, but no authors seem to have noted that fact, other than the digital revolution. Current books are not comprehensive, e.g., barely mentioning the discipline of MEDIA BUYING which is at least half of the importance of the media function and and have somehow lost their marketing focus.
Author: Judson Brandeis
Publisher: Affirm Science Publishing
ISBN: 9781737379607
Category : Health & Fitness
Languages : en
Pages : 914
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Book Description
"The 21st Century Man" reveals insider secrets that men in midlife and beyond need to recover, rebuild, and maintain their physical, mental, emotional, and sexual health. This is the book that all men will want after turning 40 to feel great, look good, and have better physical intimacy for the rest of their lives. Contributors include specialists from all fields of medicine and men's health. Authors include experts and board-certified physicians in cardiology, oncology and cancer genetics, vascular health, orthopedics, chiropractic, pain medicine, an infectious disease specialist, an ear-nose-and throat-physician, a podiatrist, a hand surgeon (writing on how to protect your hands), and a physician in sleep medicine, as well as experts in the emerging fields of sexual health and rejuvenation medicine.Lifestyle takes center stage in six chapters with practical options on weight loss and improving the quality of nutrition. Another six chapters focus on re-engaging in exercise without injury through strategies that begin with low-impact workouts or sports, stretching, yoga, or high-tech interventions. In terms of quality of life and mental health, the book offers practical, actionable steps from professionals on life coaching, family therapy, psychology, and parenting, as well as sexual healing and intimate wellness. The book also provides a clear recap of the latest research on reversing early dementia and protecting brain health. For midlife men working in a highly competitive job market, there are chapters on antiaging, rejuvenation medicine, hormone therapy, and plastic surgery.
Author: Stuart M. Rosenberg
Publisher: Routledge
ISBN: 1000201198
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
The goal of this book is to gain a clear picture of the current status and future challenges with regard to the digitalization of the supply chain – from the perspective of the suppliers, the manufacturers, and the customers. They were the target groups of the book. Digitization has touched upon all aspects of businesses, including supply chains. Technologies such as RFID, GPS, and sensors have enabled organizations to transform their existing hybrid (combination of paper-based and IT-supported processes) supply chain structures into more f lexible, open, agile, and collaborative digital models. Unlike hybrid supply chain models, which have resulted in rigid organizational structures, unobtainable data, and disjointed relationships with partners, digital supply chains enable business process automation, organizational flexibility, and digital management of corporate assets. In order to reap maximum benefits from digital supply chain models, it is important that companies internalize it as an integral part of the overall business model and organizational structure. Localized disconnected projects and silo-based operations pose a serious threat to competitiveness in an increasingly digital world. The technologies discussed in this text – artificial intelligence, 3D printing, Internet of things, etc. – are beginning to come together to help digitize, automate, integrate, and improve the global supply chains. It’s certainly an exciting and challenging time for both new supply chain professionals and long-time supply chain professionals.
Author: Jo Lindsay
Publisher: Routledge
ISBN: 1136775153
Category : Social Science
Languages : en
Pages : 196
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Book Description
This book explores contemporary families as sites of consumption, examining the changing contexts of family life, where new forms of family are altering how family life is practised and produced, and addressing key social issues – childhood obesity, alchohol and drug addiction, social networking, viral marketing – that put pressure on families as the social, economic and regulatory environments of consumption change.
![Food and Famine in the 21st Century [2 volumes] PDF](https://books.google.com/books/content/images/frontcover/OkXPEAAAQBAJ?fife=w80-h100)
Author: William A. Dando
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 892
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Book Description
This comprehensive two-volume encyclopedia examines specific famines throughout history and contains entries on key topics related to food production, security and policies, and famine, giving readers an in-depth look at food crises and their causes, responses to them, and outcomes. Famines have claimed more lives across human history than all the wars ever fought. This two-volume set represents the most comprehensive study of food and famine currently available, providing the broadest analysis of hunger and famine causes as well as a detailed examination of the ramifications of cultural and natural hazards upon famine. Volume one focuses upon 50 topics and issues relating to the creation of hunger and famines in the world from 4000 BCE to 2100, including an overview of how agriculture has evolved from primitive hunting and gathering that supported limited numbers of people to a worldwide system that now feeds over seven billion people. Volume two, entitled Classic Famines, begins with famines of the past, from 4000 BCE to 2100 CE, includes ten classic famine case studies, and concludes with predictions of famines we could see in the 21st century and beyond.
Author: Ken Boyer
Publisher: Cengage Learning
ISBN: 9780324834857
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
