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Author: Randal Marlin
Publisher: Broadview Press
ISBN: 1460403991
Category : Philosophy
Languages : en
Pages : 386
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Book Description
This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.
Author: Randal Marlin
Publisher: Broadview Press
ISBN: 1460403991
Category : Philosophy
Languages : en
Pages : 386
Get Book
Book Description
This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.
Author: Randal Marlin
Publisher: Broadview Press
ISBN: 1770484663
Category : Philosophy
Languages : en
Pages : 394
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Book Description
This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.
Author: Herbert W. Simons
Publisher: Taylor & Francis
ISBN: 1135890633
Category : Language Arts & Disciplines
Languages : en
Pages : 585
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Book Description
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.
Author: Garth S. Jowett
Publisher: SAGE Publications
ISBN: 1506371337
Category : Language Arts & Disciplines
Languages : en
Pages : 335
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Book Description
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers readers an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows students to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen student understanding. New illustrations and photos add a unique visual dimension that helps readers conceptualize methods of persuasion and propaganda.
Author: Garth S. Jowett
Publisher: SAGE Publications
ISBN: 1412977827
Category : Social Science
Languages : en
Pages : 465
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Book Description
Propaganda and Persuasion, Fifth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, the Fifth Edition has been revised and updated. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. Key Features: * Offers a comprehensive history of propaganda, from ancient times to present day. Updated research in propaganda and persuasion and the use of propaganda in psychological warfare are also included. New examples to this edition include the global war against terrorism, the 2008 election, and the question of ideological propaganda in a polarized mass media system * Encourages a systematic approach to analyzing propaganda: An in-depth look at rhetoric, theory, and methodology helps students analyze propaganda * Differentiates propaganda from persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that illustrates both their commonalities and their differences.
Author: Anthony R. Pratkanis
Publisher: Macmillan
ISBN: 9780805074031
Category : Political Science
Languages : en
Pages : 438
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Book Description
Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.
Author: Ralph D. Barney
Publisher: Routledge
ISBN: 1135586624
Category : Language Arts & Disciplines
Languages : en
Pages : 185
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Book Description
Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.
Author: Joan Pedro-Carañana
Publisher: University of Westminster Press
ISBN: 1912656175
Category : Political Science
Languages : en
Pages : 315
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Book Description
While the individual elements of the propaganda system (or filters) identified by the Propaganda Model (PM) – ownership, advertising, sources, flak and anti-communism – have previously been the focus of much scholarly attention, their systematisation in a model, empirical corroboration and historicisation have made the PM a useful tool for media analysis across cultural and geographical boundaries. Despite the wealth of scholarly research Herman and Chomsky’s work has set into motion over the past decades, the PM has been subjected to marginalisation, poorly informed critiques and misrepresentations. Interestingly, while the PM enables researchers to form discerning predictions as regards corporate media performance, Herman and Chomsky had further predicted that the PM itself would meet with such marginalisation and contempt. In current theoretical and empirical studies of mass media performance, uses of the PM continue, nonetheless, to yield important insights into the workings of political and economic power in society, due in large measure to the model’s considerable explanatory power.
Author: Marshall Soules
Publisher: Edinburgh University Press
ISBN: 0748644172
Category : Social Science
Languages : en
Pages : 304
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Book Description
Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images.
Author: DAVID SANDUA
Publisher:
ISBN:
Category : Psychology
Languages : en
Pages : 224
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Book Description
Have you ever wondered why some people have the innate ability to persuade others with ease? Or how you can influence someone's decisions and opinions without crossing ethical boundaries? In "The Art of Persuasion," you unlock the secrets behind effective and ethical influence. This book is not just a guide to persuasion techniques; it is a deep dive into human psychology and the mechanisms that drive our decisions. Through its pages, you will discover: - The fundamental principles of persuasion, from reciprocity to scarcity. - How cognitive biases, such as confirmation bias and anchoring bias, affect our perception and decisions. - Effective communication techniques, such as active listening and building credibility. - The intersection of emotion and logic in decision-making. - Ethical considerations in persuasive communication, ensuring that you maintain integrity and respect the autonomy of others. - Practical applications of persuasion in areas such as marketing, politics and interpersonal relationships. The author emphasizes that true persuasion is not about manipulation, but about understanding, empathy, and authentic communication. Whether you are looking to improve your sales skills, become more convincing in your arguments or simply understand others better, "The Art of Persuasion" is essential reading. Discover how to transform a fight into a collaboration, and how the ability to persuade ethically can be a powerful tool in your arsenal of interpersonal skills. Step into the fascinating world of persuasion and transform the way you communicate!
