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Author: Dan Herman
Publisher:
ISBN: 9781941688250
Category :
Languages : en
Pages : 272
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Book Description
Author: Dan Herman
Publisher:
ISBN: 9781941688250
Category :
Languages : en
Pages : 272
Get Book
Book Description
Author: Dan Herman
Publisher: Paramount Market Publishing
ISBN: 9780978660284
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Dan Herman's book is not really about M.B.A.s; it's just badly titled. Actually, his subject is the continuing power of product differentiation, and he is challenging how marketers conceptualize their work. He explains how to "electrify" consumers by developing innovative products and services that your "M.B.A.-clone" competitors are reluctant to imitate, thereby handing you a monopoly. Herman comes out swinging as a bold strategist, but because his thinking is both nuanced and complex, his book is sometimes difficult to follow. Still, getAbstract considers it a useful text in marketing strategy and recommends it to marketers of all stripes. Even if you decide not to follow Herman's logic down all its paths, you can harness his clever ideas and out-market all those M.B.A. clones.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522551883
Category : Business & Economics
Languages : en
Pages : 1723
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Book Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author: Chris Wirthwein
Publisher: Paramount Market Publishing
ISBN: 9780980174502
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion, he helps you learn how to overcome the mistakes of marketers of technical and scientific products and how you can learn from these mistakes no matter what kind of product or service you are offering. You learn how to avoid the mistakes and get on with efficient marketing and advertising.The seven mistakes? 1. Talking "Needs" Instead of "Wants" 2. Falling in Love With your Product Instead of Your Customer 3. Believing that Marketing is a Science or an Art 4. Trying to Please Everyone 5. Forgetting that People Forget 6. Believing Your Price is Too High--Without Proof 7. Believing You Must Sell Your Product on an Economic BasisWirthwein's 20+ years of experience with marketing and selling technical and scientific products at his agency 5MetaCom translates into easily understood principles that will help you become and remain a better marketer.
Author: Veselinova, Elena
Publisher: IGI Global
ISBN: 1522524185
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
Author: Hasanraza Ansari
Publisher: Hasanraza Ansari
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 641
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Book Description
This book is a general introduction to managing a small business. The book is meant to be a general, and simplified, introduction to the subject matter. This book treats small business management as a practical human activity rather than as an abstract theoretical concept. The hope is to teach concepts that can be immediately applied to “real world” experiences and case studies. This book incorporates the use of technology and e-business as a way to gain a competitive advantage over larger rivals. Technology is omnipresent in today’s business world and small businesses must use it to their advantage. Practical discussions and examples of how a small business can use these technologies without having extensive expertise or expenditures are found within the readings. Cash flow is extremely important to small businesses. This book explicitly acknowledges the constant need to examine how decisions affect cash flow by incorporating cash flow impact content. As the lifeblood of all organizations, cash flow implications must be a factor in all business decision-making. Finally, this book recognizes the need to clearly identify sources of customer value and bring that understanding to every decision. Decisions that do not add to customer value should be seriously reconsidered.
Author: Evan Forster
Publisher: Penguin
ISBN: 1101186496
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
A no-nonsense guide to getting into business school at a time when the industry requirements are evolving and competition is at a record level. MBA programs are redefining their mission and seeking a new generation of business visionaries. No longer simply about grades or test scores, top schools now look for students with a transformative vision. The MBA Reality Check covers everything from the specifics of the application process to how applicants can position themselves among the crop of tomorrow's business innovators. Through their work with hundreds of MBA hopefuls, Forster and Thomas have shown what it takes to succeed in today's highly competitive marketplace, including: ?How applicants can find their own exceptional story to set them apart ?What to include in an MBA application-and what to leave out ?What b-schools really want to learn about candidates ?How to turn any question into an opportunity to illustrate unique leadership qualities
Author: Charles Freeman Biddlecom
Publisher: Paramount Books
ISBN: 9780983043676
Category : History
Languages : en
Pages : 275
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Book Description
Among the piles of obsolete farm and household implements, haystacks, dust, and debris abandoned in her historic barn, Katie Aldridge discovered a box containing the Civil War letters of Charles Freeman Biddlecom. Painstakingly transcribing and lightly editing more than 100 letters written by the soldier to his wife during his service, Ms. Aldridge resurrected the voice of the Civil War combat soldier. The tone and character of "Charlie's" detailed accounts of the war compelled Ms. Aldridge to find out more.From letters written throughout Grant's Overland Campaign and the Richmond-Petersburg Campaign, the reader gains an insider's view of the war: fear, hunger, sickness, longing, and concern for those left behind as well as detailed insights about the political climate. Writing from the perspective shaped in an Upstate New York community closely linked to the abolitionist cause, woman's suffrage, and the Quaker philosophy, the reader will learn how Charlie's background shaped his actions and view of the war.
Author: Duff McDonald
Publisher: HarperCollins
ISBN: 0062347187
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
With The Firm, financial journalist Duff McDonald pulled back the curtain on consulting giant McKinsey & Company. In The Golden Passport, he reveals the inner works of a singular nexus of power, ambition, and influence: Harvard Business School. Harvard University still occupies a unique place in the public’s imagination, but the Harvard Business School eclipsed its parent in terms of influence on modern society long ago. A Harvard degree guarantees respect. But a Harvard MBA near-guarantees entrance into Western capitalism’s most powerful realm—the corner office. And because the School shapes the way its powerful graduates think, its influence extends well beyond their own lives. It affects the organizations they command, the economy they dominate, and society itself. Decisions and priorities at HBS touch every single one of us. Most people have a vague knowledge of the power of the HBS network, but few understand the dynamics that have made HBS an indestructible and dominant force for almost a century. Graduates of HBS share more than just an alma mater. They also share a way of thinking about how the world should work, and they have successfully molded the world to that vision—that is what truly binds them together. In addition to teasing out the essence of this exclusive, if not necessarily “secret” club, McDonald explores two important questions: Has the school failed at reaching the goal it set for itself—“the multiplication of men who will handle their current business problems in socially constructive ways?” Is HBS complicit in the moral failings of Western capitalism? At a time of soaring economic inequality and growing political unrest, this hard-hitting yet fair portrait offers a much-needed look at an institution that has had a profound influence not just in the world of business but on the shape of our society—and on all our lives.
Author: Ernest P. Chan
Publisher:
ISBN: 9781119203377
Category : Investment analysis
Languages : en
Pages : 181
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Book Description
"While institutional traders continue to implement quantitative (or algorithmic) trading, many independent traders have wondered if they can still challenge powerful industry professionals at their own game? The answer is "yes," and in Quantitative Trading, Dr. Ernest Chan, a respected independent trader and consultant, will show you how. Whether you're an independent "retail" trader looking to start your own quantitative trading business or an individual who aspires to work as a quantitative trader at a major financial institution, this practical guide contains the information you need to succeed"--Resource description page.
