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Author: Stefanie Averbeck
Publisher: Leipziger Universitätsverlag
ISBN: 9783935693677
Category : Social Science
Languages : en
Pages : 206
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Book Description
Author: Stefanie Averbeck
Publisher: Leipziger Universitätsverlag
ISBN: 9783935693677
Category : Social Science
Languages : en
Pages : 206
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Book Description
Author: Betteke van Ruler
Publisher: Walter de Gruyter
ISBN: 3110197197
Category : Language Arts & Disciplines
Languages : en
Pages : 517
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Book Description
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Author: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 1135645493
Category : Business & Economics
Languages : en
Pages : 601
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Book Description
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
Author: Craig Carroll
Publisher: Routledge
ISBN: 1135252432
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.
Author: T. Watson
Publisher: Springer
ISBN: 1137404264
Category : Business & Economics
Languages : en
Pages : 126
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Book Description
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
Author: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 1135845549
Category : Business & Economics
Languages : en
Pages : 805
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Book Description
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Author: Ansgar Zerfaß
Publisher: Springer
ISBN: 3531909185
Category : Language Arts & Disciplines
Languages : en
Pages : 449
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Book Description
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Author: Betteke van Ruler
Publisher: De Gruyter Mouton
ISBN: 9783110176124
Category : Europa
Languages : en
Pages : 0
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Book Description
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Author: Alexander Krylov
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN:
Category : Business & Economics
Languages : de
Pages : 316
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Book Description
Public Relations gewinnen im Management in Osteuropa eine immer stärkere Bedeutung. Die Globalisierung und Intensivierung der direkten wirtschaftlichen Kontakte zwischen Ost- und Westeuropa machen es notwendig, eine gemeinsame übergreifende Arbeitsweise im Management zu suchen und die Prozesse der Entwicklung von Managementtheorie und ihrer Umsetzung in der Praxis zu verstehen. Diese Sammlung beinhaltet Beiträge von renommierten Professoren und Fachleuten aus deutschen und osteuropäischen Unternehmen, die sich wissenschaftlich und praktisch intensiv mit Public Relations auseinander gesetzt haben. Thematisch gliedert sich das Buch in zwei Teile: Public Relations in der Modernen Gesellschaft - Theoretischer Hintergrund und Public Relations in der Praxis - West-Ost-Dialog.
Author: Guido Fauconnier
Publisher: Leuven : Universitaire Pers Leuven
ISBN:
Category : Social Science
Languages : en
Pages : 236
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Book Description
