I Need a Killer Press Release--Now What??? PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download I Need a Killer Press Release--Now What??? PDF full book. Access full book title I Need a Killer Press Release--Now What??? by Janet Meiners Thaeler. Download full books in PDF and EPUB format.
Author: Janet Meiners Thaeler
Publisher: Happy About
ISBN: 1600051545
Category : Business & Economics
Languages : en
Pages : 158
Get Book
Book Description
Thaeler describes how to identify trends and find local angles that will capture both journalist attention and deliver online visibility through public relations and online publicity.
Author: Janet Meiners Thaeler
Publisher: Happy About
ISBN: 1600051545
Category : Business & Economics
Languages : en
Pages : 158
Get Book
Book Description
Thaeler describes how to identify trends and find local angles that will capture both journalist attention and deliver online visibility through public relations and online publicity.
Author: Michael Procopio
Publisher: Happy About
ISBN: 1607731134
Category : Business & Economics
Languages : en
Pages : 153
Get Book
Book Description
Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.
Author: Janet Fouts
Publisher: Happy About
ISBN: 1600051642
Category : Business & Economics
Languages : en
Pages : 162
Get Book
Book Description
This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, and which tools will work best. The text gives guidelines for building a successful strategy, drive traffic to Web sites, and enhance customer service efficiency.
Author: Jason Alba
Publisher: Happy About
ISBN: 1600051979
Category : Business & Economics
Languages : en
Pages : 155
Get Book
Book Description
This new edition focuses on strategies and tactics to help readers understand what LinkedIn is and how it fits into an online marketing strategy--whether it is a personal strategy or a business/corporate one.
Author: Jack S. Katz
Publisher: Happy About
ISBN: 160773043X
Category : Business & Economics
Languages : en
Pages : 225
Get Book
Book Description
Competing for Global Dominance' sets the stage for a new paradigm required for growth of the globalized market in the 21st century and outlines the issues that entrepreneurs and businesses will face as they compete for survival in a world marketplace no longer hindered by time and distance. As the Silicon Valley success model moves into its adolescence and transforms its methodology as demonstrated on web sites such as Facebook, YouTube, LinkIn, LinkSV, Twitter, and Ecademy which allow groups of individuals and businesses from around the world to meet, communicate and collaborate to expand their influence and market share by developing new ways of doing business. But before this can be effectively accomplished, a new approach needs to be established for how to compete, grow and survive in this new globalized environment. Many governments, educational and private organizations have tried to duplicate the success of Silicon Valley with limited degrees of success, most without really understanding the new dynamics of global competition and how to enter new markets. This book shows the thought leadership from a practitioners viewpoint who works with entrepreneurs and companies from around the world to position them for survival and expansion in the new world of globalization.
Author: Jim Joseph
Publisher: Happy About
ISBN: 1600052096
Category : Business & Economics
Languages : en
Pages : 199
Get Book
Book Description
As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
Author: Andy Bull
Publisher: Routledge
ISBN: 1136185984
Category : Social Science
Languages : en
Pages : 252
Get Book
Book Description
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
Author: Robyn Tippins
Publisher: Happy About
ISBN: 1600051537
Category : Business & Economics
Languages : en
Pages : 101
Get Book
Book Description
Making an online community that grows and survives isn't easy. This guide explains how to create a successful online community that surpasses expectations and provides the benefit of increased business sales and customer loyalty and satisfaction.
Author: Gerry McGovern
Publisher: A&C Black
ISBN: 1408156768
Category : Business & Economics
Languages : en
Pages : 225
Get Book
Book Description
On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.
Author: Erin Ann McBride
Publisher: Cedar Fort Publishing & Media
ISBN: 1462126685
Category : Business & Economics
Languages : en
Pages : 147
Get Book
Book Description
With millions of books screaming for readers’ attention, authors must find ways to win readers through—you guessed it—social media! This book helps navigate the social media overload and makes it possible for authors at all tech-savvy levels to use Facebook, Twitter, Instagram, blog tours, and more online avenues to market and sell books. Understand social media and sell more books than you thought possible!
