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Author: Dave Birss
Publisher: Nicholas Brealey
ISBN: 1473692172
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Sliver award winner in Business Reference 2020 Axiom Business Book Awards What makes a great idea? Where do great ideas come from? The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.
Author: Dave Birss
Publisher: Nicholas Brealey
ISBN: 1473692172
Category : Business & Economics
Languages : en
Pages : 224
Get Book
Book Description
Sliver award winner in Business Reference 2020 Axiom Business Book Awards What makes a great idea? Where do great ideas come from? The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.
Author: Jack Foster
Publisher: Berrett-Koehler Publishers
ISBN: 9781576750063
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.
Author: Fred White
Publisher: Penguin
ISBN: 1599635305
Category : Reference
Languages : en
Pages : 241
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Book Description
Discover the Journal From Initial Idea to Completed Story A wardrobe that leads to a fantasy world...a rendition of Hamlet told by Rosencrantz and Guildenstern...the life and times of the Wicked Witch of the West.... Just where do successful writers get their ideas? Author Fred White demystifies the creative process of idea generation by breaking it down into six essential stages: idea recognition, idea incubation, outlining, research, drafting, and revision. In Where Do You Get Your Ideas? you will learn: • How to create, organize, and keep a writer's notebook. • Where to look for ideas--in daily observations, books, news articles, and magazines--and how to recognize a story when you see one. • Techniques for developing ideas into creative works of fiction and non-fiction: free-associating, listing, mapping, and collaging. • How to transform a good idea into a great story, novel, or memoir. With practical advice, techniques, and exercises, plus 75 seminal ideas to jump-start your creativity, Where Do You Get Your Ideas? will pull back the curtain on the magic of idea generation and reveal the wealth of writing inspiration right in front of you.
Author: Claudia Azula Altucher
Publisher:
ISBN: 9781502593009
Category : Quality of work life
Languages : en
Pages : 0
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Book Description
HOW DO I TRANSFORM MY LIFE? The answer is simple: come up with ten ideas a day. It doesn't matter if they are good or bad the key is to exercise your 'idea muscle', to keep it toned, and in great shape. People say ideas are cheap and execution is everything but that is NOT true. Execution is a consequence, a subset of good, brilliant idea. And good ideas require daily work. Ideas may be easy if we are only coming up with one or two but if you open this book to any of the pages and try to produce more than three, you will feel a burn, scratch your head, and you will be sweating, and working hard. There is a turning point when you reach idea number 6 for the day, you still have four to go, and your mind muscle is getting a workout. By the time you list those last ideas to make it to ten you will see for yourself what "sweating the idea muscle" means. As you practice the daily idea generation you become an idea machine.When we become idea machines we are flooded with lots of bad ideas but also with some that are very good. This happens by the sheer force of the number, because we are coming up with 3,650 ideas per year (at ten a day). When you are inspired by an extraordinary idea, all of your thoughts break their chains, you go beyond limitations and your capacity to act expands in every direction. Forces and abilities you did not know you had come to the surface, and you realize you are capable of doing great things. As you practice with the suggested prompts in this book your ideas will get better, you will be a source of great insight for others, people will find you magnetic, and they will want to hang out with you because you have so much to offer. When you practice every day your life will transform, in no more than 180 days, because it has no other evolutionary choice. Life changes for the better when we become the source of positive, insightful, and helpful ideas. Don't believe a word I say. Instead, challenge yourself to try it for the 180 days and see your life transform, in magical ways, in front of your very eyes.
Author: Jack Foster
Publisher: Berrett-Koehler Publishers
ISBN: 160509336X
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
For Foster, the primary job of a leader is to raise people's self-esteem, make it fun to come to work, and in the process help both employee and employer boost productivity. In "Ideaship, " he simply and compellingly describes 39 ways to unleash workers' creativity. 20 illustrations.
Author: Scott McCloud
Publisher: William Morrow Paperbacks
ISBN: 9780060780944
Category : Art
Languages : en
Pages : 264
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Book Description
Presents instructions for aspiring cartoonists on the art form's key techniques, sharing concise and accessible guidelines on such principles as capturing the human condition through words and images in a minimalist style.
Author: Tina Seelig
Publisher: HarperCollins
ISBN: 0062856286
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action. For the past fifteen years, Professor Tina Seelig has taught her Stanford students how to creatively unleash their unique entrepreneurial spirits. In Creativity Rules, she shares this wisdom, offering inspiration and guidance to transform ideas into reality. Readers will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something much complex, interesting, and powerful. Creativity Rules provides the essential knowledge to take a compelling idea and transform it into something extraordinary.
Author: Danielle Krysa
Publisher: Chronicle Books
ISBN: 1452130027
Category : Self-Help
Languages : en
Pages : 289
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Book Description
Creative block presents the most crippling—and unfortunately universal—challenge for artists. No longer! This chunky blockbuster of a book is chock-full of solutions for overcoming all manner of artistic impediment. The blogger behind The Jealous Curator interviews 50 successful international artists working in different mediums and mines their insights on how to conquer self-doubt, stay motivated, and get new ideas to flow. Each artist offers a tried-and-true exercise—from road trips to 30-day challenges to cataloging the medicine cabinet— that will kick-start the creative process. Abundantly visual with more than 300 images showcasing these artists' resulting work, Creative Block is a vital ally to students, artists, and creative professionals.
Author: Thyra Heder
Publisher: Abrams
ISBN: 1683350944
Category : Juvenile Fiction
Languages : en
Pages : 48
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Book Description
Nia loves Alfie, her pet turtle. But he’s not very soft, he doesn’t do tricks, and he’s pretty quiet. Sometimes she forgets he’s even there! That is until the night before Nia’s seventh birthday, when nAlfie disappears! Then, in an innovative switch in point of view, we hear Alfie’s side of the story. He didn’t leave Nia—he’s actually searching for the perfect birthday present for his dear friend. Can he find a gift and make it back in time for the big birthday party? From the author-illustrator of Fraidyzoo and The Bear Report comes a warm and funny ode to friendship—even when the friends see the relationship, and the world, very differently.
Author: Nick Groom
Publisher: Yale University Press
ISBN: 0300240813
Category : Literary Criticism
Languages : en
Pages : 325
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Book Description
An authoritative new history of the vampire, two hundred years after it first appeared on the literary scene Published to mark the bicentenary of John Polidori’s publication of The Vampyre, Nick Groom’s detailed new account illuminates the complex history of the iconic creature. The vampire first came to public prominence in the early eighteenth century, when Enlightenment science collided with Eastern European folklore and apparently verified outbreaks of vampirism, capturing the attention of medical researchers, political commentators, social theorists, theologians, and philosophers. Groom accordingly traces the vampire from its role as a monster embodying humankind’s fears, to that of an unlikely hero for the marginalized and excluded in the twenty-first century. Drawing on literary and artistic representations, as well as medical, forensic, empirical, and sociopolitical perspectives, this rich and eerie history presents the vampire as a strikingly complex being that has been used to express the traumas and contradictions of the human condition.
