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Author: Mohit Rajhans
Publisher:
ISBN:
Category :
Languages : en
Pages : 38
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Book Description
If you've spent a lot of your career and focusing on your 'personal brand' it's time to start thinking about how to future proof your work. While digital platforms come and go, so do opportunities to create, build and nurture your customer and audiences, but we can't rely on them. The idea of Growth Branding, helps you to start to consider how to turn the value of your personal brand into something you can actually benefit from. The book comes with an 'audit' for you to do that will help you organize your path to growth and success factors. Likes, connections, comments and shares are good, but NOT the solution to building something sustainable. You have dreams, ambition and goal, it's time to find the path to Growth that is right for you. Through my experience over the last 15 years in Media and Communications, I've seen Influencers come and go as quickly as I've seen corporate achievers underperform, and they often have the same hurdles. As a bonus, in this book you will also find the idea of how creating a 'blueprint' of your contacts can help you market yourself better and more efficiently. Don't have time to figure it out ? Do the 'Growth Audit' online at thinkstart.ca to help you pivot and find real opportunities for growth in business and personal branding.
Author: Mohit Rajhans
Publisher:
ISBN:
Category :
Languages : en
Pages : 38
Get Book
Book Description
If you've spent a lot of your career and focusing on your 'personal brand' it's time to start thinking about how to future proof your work. While digital platforms come and go, so do opportunities to create, build and nurture your customer and audiences, but we can't rely on them. The idea of Growth Branding, helps you to start to consider how to turn the value of your personal brand into something you can actually benefit from. The book comes with an 'audit' for you to do that will help you organize your path to growth and success factors. Likes, connections, comments and shares are good, but NOT the solution to building something sustainable. You have dreams, ambition and goal, it's time to find the path to Growth that is right for you. Through my experience over the last 15 years in Media and Communications, I've seen Influencers come and go as quickly as I've seen corporate achievers underperform, and they often have the same hurdles. As a bonus, in this book you will also find the idea of how creating a 'blueprint' of your contacts can help you market yourself better and more efficiently. Don't have time to figure it out ? Do the 'Growth Audit' online at thinkstart.ca to help you pivot and find real opportunities for growth in business and personal branding.
Author: Mohit Rajhans
Publisher: Think Start Inc.
ISBN:
Category : Business & Economics
Languages : en
Pages : 38
Get Book
Book Description
If you've spent a lot of your career and focusing on your 'personal brand' it's time to start thinking about how to future proof your work. While digital platforms come and go, so do opportunities to create, build and nurture your customer and audiences, but we can't rely on them. The idea of Growth Branding, helps you to start to consider how to turn the value of your personal brand into something you can actually benefit from. The book comes with an 'audit' for you to do that will help you organize your path to growth and success factors. Likes, connections, comments and shares are good, but NOT the solution to building something sustainable. You have dreams, ambition and goal, it's time to find the path to Growth that is right for you.
Author: Rachel Gogos
Publisher: Independently Published
ISBN: 9781731338419
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.
Author: Lee W. Frederiksen
Publisher:
ISBN: 9780990445906
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Author: Nela Dunato
Publisher:
ISBN: 9789534817117
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
Author: Hubert K. Rampersad
Publisher: IAP
ISBN: 1607521814
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.
Author: Karen Kang
Publisher: Branding Pays Media
ISBN: 9780988437524
Category :
Languages : en
Pages : 208
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Book Description
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.
Author: Cynthia Johnson
Publisher: Lorena Jones Books
ISBN: 0399581375
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Author: Austin E. Thompson, Jr., MBA, MPM
Publisher: Xlibris Corporation
ISBN: 1450032729
Category : Self-Help
Languages : en
Pages : 160
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Book Description
I took personal pride in composing this book on personal branding with a purpose of reaching entrepreneurs who are interested in enhancing their personal self image in parallel with the image of their businesses, for working professionals who are on the fast track up the corporate ladder and may wish to gain an edge on the competition, and for college students who are preparing for a professional life after their academic journey. Personal branding is not new, but has become increasingly important for many professionals in recent years who seek a competitive advantage over their counterparts to stand out and be noticed among a plethora of talented candidates. This is even more imperative now than a few years ago as we are faced with 10% national unemployment, with over 7 million workers laid off since the recession began back in December 2007. In some U.S. cities, unemployment is over 50%, with the unemployment rate in some states exceeding the national rate. With so many professionals out of work fighting to get re-employed in a job and career commensurate with their skills and education, the task has become increasingly challenging, leaving many unemployed individuals hopeless while confronted with life changing decisions. Trying to stand out and be recognized in a dense pool of qualified candidates is not as easy as it may have been in the past, with companies directing millions of candidates to their websites on which to post resumes and create lengthy and time intensive profiles. The job search has become a faceless and mundane process with very little success, and with increased frustration to many who continue to sink into an abyss of debt and personal despair. With this situation looming, those out-of-work professionals will have to think outside the box on how to get noticed, be recognized, and make a positive impression on recruiters and hiring managers constantly searching for suitable talent. Candidates will have to market and promote themselves as a BRAND, a successful personal image that translates quality, success, integrity, impressiveness, reliability, and bringing value to the company of their interest. Personal branding will ensure that companies identify you with the strength and true worth in what they look for when considering candidates. For those who are fortunate to still be employed, personal branding is just as important to achieving success in the work place. Companies are constantly looking for ways to “trim the fat” and become lean in their operations. Hence, operational efficiency is their ultimate goal. Akin to this effort of process improvement is doing more with less, which often influences the elimination of human labor. This occurs when companies experience a reduction in profits, have less retained earnings to expand operations and invest in growing the business, and realizing diminishing returned value to their shareholders. Oftentimes, workers must be let go, if they are determined to be part of non-producing or non-revenue generating functions of the organization, or if they themselves are perceived to be adding little value to the organization. If a company believes it can do without you, it will let you go in a layoff or downsizing. It is not a personal matter, but a business decision that companies, large or small, are confronted with on a constant basis. It is all about the bottom line and keeping the doors open. Working professionals have to determine how they are identified by their companies. How strong is your personal BRAND, and how valuable are you to your employer? What differentiates you from your peers that make you stand out? What type of impression are you making on your company? Are there any weaknesses that you have to strengthen? These are some of the questions that you must honestly ask yourself and answer. Performing an honest assessment on your personal BRAND will capture the things that make you valuable to your employer, while at the
Author: David McNally
Publisher: Berrett-Koehler Publishers
ISBN: 1605098116
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
