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Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 1613080093
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!
Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 1613080093
Category : Business & Economics
Languages : en
Pages : 250
Get Book
Book Description
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!
Author: Jay Conrad Levinson
Publisher: Entrepreneur Press
ISBN: 1599183838
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 1600377599
Category : Language Arts & Disciplines
Languages : en
Pages : 253
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Book Description
Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 1614482756
Category : Business & Economics
Languages : en
Pages : 143
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Book Description
Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy. Learn how to use Facebook data to shape your marketing campaign. Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook. Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons. Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways. Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns. Link marketing efforts back to profits by measuring ROI results in tangible ways for your business.
Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 1613080476
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.
Author: Jerry B. Jenkins
Publisher: Tyndale House Publishers, Inc.
ISBN: 1414390513
Category : Religion
Languages : en
Pages : 400
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Book Description
For more than 25 years, The Christian Writer’s Market Guide has been the most comprehensive and highly recommended resource available for Christian writers, agents, editors, publishers, publicists, and writing teachers. In addition to providing a wealth of tips and ideas for publishing in the Christian industry, The Christian Writer’s Market Guide also includes up-to-date information on hundreds of book publishers, periodicals, agents, conferences, contests, editorial services niche markets, self-publishing services, and more. This is the ultimate reference tool for the aspiring Christian writer.
Author: William Wray Carney
Publisher: University of Alberta
ISBN: 1772126519
Category : Business & Economics
Languages : en
Pages : 537
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Book Description
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Author: Robert D. Hisrich
Publisher: Springer
ISBN: 3319504673
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts. By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management. It is a valuable and up-to-date resource for teachers and students of entrepreneurship.
Author: Jerry B. Jenkins
Publisher: Thomas Nelson
ISBN: 1404103139
Category : Language Arts & Disciplines
Languages : en
Pages : 509
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Book Description
For more than 25 years, The Christian Writer’s Market Guide has been the most comprehensive and highly recommended resource available for Christian writers, agents, editors, publishers, publicists, and writing teachers. Wherever an author is at on the spectrum of writing—from beginner to seasoned professional—this book will help them find what they are looking for. This is the must-have tool for getting noticed and published and the ultimate reference tool for the aspiring Christian writer. Detailed listings for more than 180 book publishers, subsidy publishers, and self-publishers Detailed listings for more than 170 periodicals by category with rates of pay Detailed listings for literary agencies, writing contests, conferences, workshops, editorial services, and writers’ groups Extensive information on electronic and print-on-demand publishing 100 bonus pages filled with a wealth of how-to information, ideas, and tips
Author: Peter John Chen
Publisher: ANU E Press
ISBN: 1922144401
Category : Political Science
Languages : en
Pages : 286
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Book Description
The first comprehensive volume on the impact of digital media on Australian politics, this book examines the way these technologies shape political communication, alter key public and private institutions, and serve as the new arena in which discursive and expressive political life is performed. -- Publisher's description.
