Gender, Branding, and the Modern Music Industry PDF Download
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Author: Kristin Lieb
Publisher: Routledge
ISBN: 0415894905
Category : Computers
Languages : en
Pages : 221
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Book Description
Critical frameworks for considering pop stars - Female popular music stars as brands - The modern music industry - The lifecycle for female popular music stars - The lifecycle model continued - Theoretical foundations for the lifecycle.
Author: Kristin Lieb
Publisher: Routledge
ISBN: 0415894905
Category : Computers
Languages : en
Pages : 221
Get Book
Book Description
Critical frameworks for considering pop stars - Female popular music stars as brands - The modern music industry - The lifecycle for female popular music stars - The lifecycle model continued - Theoretical foundations for the lifecycle.
Author: Chris Anderton
Publisher: SAGE
ISBN: 1446290794
Category : Music
Languages : en
Pages : 248
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Book Description
Everyone knows music is big business, but do you really understand how ideas and inspiration become songs, products, downloads, concerts and careers? This textbook guides students to a full understanding of the processes that drive the music industries. More than just an expose or 'how to' guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment, putting them in the front line of innovation and entrepreneurship in the future. Packed with case studies, this book: • Takes the reader on a journey from Glastonbury and the X-Factor to house concerts and crowd-funded releases; • Demystifies management, publishing and recording contracts, and the world of copyright, intellectual property and music piracy; • Explains how digital technologies have changed almost all aspects of music making, performing, promotion and consumption; • Explores all levels of the music industries, from micro-independent businesses to corporate conglomerates; • Enables students to meet the challenge of the transforming music industries. This is the must-have primer for understanding and getting ahead in the music industries. It is essential reading for students of popular music in media studies, sociology and musicology.
Author: Chris Anderton
Publisher: SAGE
ISBN: 1529787270
Category : Language Arts & Disciplines
Languages : en
Pages : 260
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Book Description
This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.
Author: Blanca de-Miguel-Molina
Publisher: Springer Nature
ISBN: 3030768821
Category : Cultural property
Languages : en
Pages : 151
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Book Description
This open access book offers an interdisciplinary perspective and presents various case studies on music as ICH, highlighting the importance and functionality of music to stimulating social innovation and entrepreneurship., Intangible Cultural Heritage (ICH) covers the traditions or living expressions proposed by the 2003 Convention for the Safeguarding of the Intangible Cultural Heritage in five areas, including music. To understand the relationship between immaterial and material uses and inherent cultural landscapes, this open access book analyzes the symbolic, political, and economic dimensions of music. The authors highlight the continuity and current functionality of these artistic forms of expression as well as their lively and changing character in continuous transformation. Topics include the economic value and impact of music, strategies for social innovation in the music sector, music management, and public policies to promote cultural and creative industries. [Resumen de la editorial]
Author: Ann Harrison
Publisher: Bloomsbury Publishing USA
ISBN: 1501367781
Category : Music
Languages : en
Pages : 261
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Book Description
The music business is a multifaceted, transnational industry that operates within complex and rapidly changing political, economic, cultural and technological contexts. The mode and manner of how music is created, obtained, consumed and exploited is evolving rapidly. It is based on relationships that can be both complimentary and at times confrontational, and around roles that interact, overlap and sometimes merge, reflecting the competing and coinciding interests of creative artists and music industry professionals. It falls to music law and legal practice to provide the underpinning framework to enable these complex relationships to flourish, to provide a means to resolve disputes, and to facilitate commerce in a challenging and dynamic business environment. The Present and Future of Music Law presents thirteen case studies written by experts in their fields, examining a range of key topics at the points where music law and the post-digital music industry intersect, offering a timely exploration of the current landscape and insights into the future shape of the interface between music business and music law.
Author: Kristin J. Lieb
Publisher: Routledge
ISBN: 1135096821
Category : Social Science
Languages : en
Pages : 221
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Book Description
Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars -- and the industry power brokers who make their fortunes -- have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications on the greater social world. This book is for Sociology of Media and Sociology of Popular Culture courses.
Author: Simone Krüger Bridge
Publisher: Equinox Publishing (UK)
ISBN: 9781781796214
Category : Music
Languages : en
Pages : 0
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Book Description
This book traces the trajectories of modern globalization since the late nineteenth century, and considers hegemonic cultural beliefs and practices during the various phases of the history of capitalism. It offers a way to study world popular music from the perspective of critical social theory. Moving chronologically, the book adopts the three phases in the history of capitalist hegemony since the nineteenth century--liberal, organized, and neoliberal capitalism--to consider world popular music in each of these cultural contexts. While capitalism is now everywhere, its history has been one borne out of racism and masculine hegemony. Early Europeanization and globalization have had a major impact upon western race/gender/sexuality/capitalist hegemony, while nascent technologies of capital have led to a renewed reification and exploitation of racialized, sexualized, and classed populations. This book offers a critique of the relationship between emergent capitalist formations and culture over the past hundred years. It explores the way that world popular music mediates economic, cultural, and ideological conditions, through which capitalism has been created in multiple and heterogeneous ways, understanding world popular music as the production of meaning through language and representation. The various dimensions considered in the book are the work of critical social science--a critique of capitalism's impact upon popular music in historical and world perspective. This book provides a powerful contemporary framework for contemporary popular music studies with a distinctive global and interdisciplinary awareness, covering empirical research from across the world in addition to well-established and newer theory from the music disciplines, social sciences, and humanities. It offers fresh conceptualizations about world popular music seen within the context of globalization, capitalism, and identity.
Author: Catherine Strong
Publisher: Bloomsbury Publishing USA
ISBN: 1501345516
Category : Music
Languages : en
Pages : 233
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Book Description
Gender inequality is universally understood to be a continued problem in the music industry. This volume presents research that uses an industry-based approach to examine why this gender imbalance has proven so hard to shift, and explores strategies that are being adopted to try and bring about meaningful change in terms of women and gender diverse people establishing ongoing careers in music. The book focuses on three key areas: music education; case studies that explore practices in the music industry; and activist spaces. Sitting at the intersection between musical production, the creative industries and gender politics, this volume brings together research that considers the gender politics of the music industry itself. It takes a global approach to these issues, and incorporates a range of genres and theoretical approaches. At a time when more attention than ever is being paid to gender and music, this volume presents cutting edge research that contributes to current debates and offers insights into possible solutions for the future. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by Knowledge Unlatched.
Author: Marion Leonard
Publisher: Routledge
ISBN: 1351218247
Category : Music
Languages : en
Pages : 258
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Book Description
Why, despite the number of high profile female rock musicians, does rock continue to be understood as masculine? Why is rock generally assumed to be created and performed by men? Marion Leonard explores different representations of masculinity offered by, and performed through, rock music, and examines how female rock performers negotiate this gendering of rock as masculine. A major concern of the book is not specifically with men or with women performing rock, but with how notions of gender affect the everyday experiences of all rock musicians within the context of the music industry. Leonard addresses core issues relating to gender, rock and the music industry through a case study of 'female-centred' bands from the UK and US performing so called 'indie rock' from the 1990s to the present day. Using original interview material with both amateur and internationally renowned musicians, the book further addresses the fact that the voices of musicians have often been absent from music industry studies. Leonard's central aim is to progress from feminist scholarship that has documented and explored the experience of female musicians, to presenting an analytic discussion of gender and the music industry. In this way, the book engages directly with a number of under-researched areas: the impact of gender on the everyday life of performing musicians; gendered attitudes in music journalism, promotion and production; the responses and strategies developed by female performers; the feminist network riot grrrl and the succession of international festivals it inspired under the name of Ladyfest.
Author: Leslie M. Meier
Publisher: John Wiley & Sons
ISBN: 0745692230
Category : Social Science
Languages : en
Pages : 216
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Book Description
Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as artist-brands and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.
