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Author: Amy Mittelman
Publisher: Algora Publishing
ISBN: 0875865739
Category : Beer
Languages : en
Pages : 240
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Book Description
Publisher's description -- Brewing Battles is the comprehensive story of American beer and the American brewing industry, from its colonial beginnings to the present. Although todayU+2019s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected the industry over all, from individual brewers like Anheuser-Busch to the micro-brewers, and have influenced the tastes and habits of beer-drinking consumers as well. This book explains beer as a business and as a pleasure in America .
Author: Amy Mittelman
Publisher: Algora Publishing
ISBN: 0875865739
Category : Beer
Languages : en
Pages : 240
Get Book
Book Description
Publisher's description -- Brewing Battles is the comprehensive story of American beer and the American brewing industry, from its colonial beginnings to the present. Although todayU+2019s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected the industry over all, from individual brewers like Anheuser-Busch to the micro-brewers, and have influenced the tastes and habits of beer-drinking consumers as well. This book explains beer as a business and as a pleasure in America .
Author: Amy Mittelman
Publisher: Algora Publishing
ISBN: 0875865747
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the raison d etre of brewing. Brewing Battles looks at beer s cultural meaning from the vantage point of the brewers and their goals for market domination. Beer consumption changed over time, beginning with an alcoholic high in the early 19th century and ending with a neo-temperance low in the early 21st. The public places where people drank also changed from colonial ordinaries in peoples homes to the saloon and back to home via the disposable six pack. The book explores this story as brewers fought to create and control these changing patterns of consumption. Drinking alcohol has remained a favored activity in American society and while beer is ubiquitous, our country harbors a persistent ambivalence about drinking. An examination of how the industry prevailed in a sometimes unreceptive environment exemplifies how business helps shape public opinion. Brewing Battles reveals the complicated changes in the economic clout of the industry. Prior to the institution of the income tax in 1913 the liquor industry contributed over 50% of the federal government s internal revenue; 19th century temperance advocates portrayed the liquor industry as King Alcohol. Today their tax contribution is only 1% yet brewing actually has a much more pervasive influence, touching on almost every aspect of modern American life and contributing greatly to the GNP. Brewing Battles is this story.
Author: Philip Van Munching
Publisher: Crown Business
ISBN: 9780812963915
Category : Advertising
Languages : en
Pages : 0
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Book Description
Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In "Beer Blast", a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.
Author: Gordon Strong
Publisher: Brewers Publications
ISBN: 1938469186
Category : Cooking
Languages : en
Pages : 336
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Book Description
Brewing Better Beer is a comprehensive look at technical, practical and creative homebrewing advice from Gordon Strong, three-time winner of the coveted National Homebrew Competition Ninkasi Award. Discover techniques, philosophy, recipes and tips that will help you take your homebrew to the next level.
Author: Allyson P. Brantley
Publisher: UNC Press Books
ISBN: 1469661047
Category : History
Languages : en
Pages : 305
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Book Description
In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community quite as well as Coors beer. They came together not in praise of the ice cold beverage but rather to fight a common enemy: the Colorado-based Coors Brewing Company. Wielding the consumer boycott as their weapon of choice, activists targeted Coors for allegations of antiunionism, discrimination, and conservative political ties. Over decades of organizing and coalition-building from the 1950s to the 1990s, anti-Coors activists molded the boycott into a powerful means of political protest. In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.
Author:
Publisher:
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Category :
Languages : en
Pages : 102
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Book Description
Author: Heather-Lee Lafferty
Publisher:
ISBN: 9781946205155
Category :
Languages : en
Pages :
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Book Description
Author: Jonny Garrett
Publisher: Mango Media Inc.
ISBN: 1633533697
Category : Cooking
Languages : en
Pages : 165
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Book Description
Embark on a craft beer journey—from the science and art of brewing to glassware, storing, and tasting—from the men behind The Craft Beer Channel. Beer has come a long way in the 6,000 years since the first taste. The legends of the craft beer industry have made sure everyone’s within reach of the perfect pint. But how do you get the right brew for you? And can you learn to make a beer that will add to the lager legacy? Welcome to Beer School, brought to you by the heroes of YouTube sensation The Craft Beer Channel, a guide to everything you need to know about the wide and wonderful beers of the world. In Beer School, Jonny and Brad explain the intricacies of the finest artisan craft brews including: ales, lagers, porters, stouts, IPSs, and bitters. The lads have the inside scoop on everything from hop varieties and barrel aging, to serving temperatures and glassware. Beer School helps you learn how to make beer and how to get the most out of every sip. You will learn about: grain, mash, water, hops, boil, yeast, fermentation, serving, storing, pouring, and tasting. “Brad and Jonny make understanding beer easy and nearly as fun as drinking it.” —James Watt, founder of BrewDog “It’s like sitting down with Jonny and Brad and having a few beers with them! Good fun, funny, interesting and you never quite know what’s coming next.” —Mark Dredge, author of The Beer Bucket List
Author: Johan F. M. Swinnen
Publisher: OUP Oxford
ISBN: 0191505013
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition. This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions, the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer and brewing and covers economic history and development, supply and demand, trade and investment, geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market developments.
Author: Steve Hindy
Publisher: John Wiley & Sons
ISBN: 1118046234
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist’s skepticism—as though he has forgotten that he is reporting on himself. Tom is even less forgiving—he’s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement.” —Michael Jackson, The Beer Hunter “An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that’s not enough, it is all about beer!” —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School “Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom’s book an A++!” —Norm Brodsky, Senior Contributing Editor, Inc. magazine “Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too.” —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth “Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.” —Ken Grossman, founder, Sierra Nevada Brewing Co.
