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Author: Bob Nease
Publisher: HarperCollins
ISBN: 0062407465
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want. Nease offers a set of powerful and effective strategies to change behavior, including: Require Choice—compel people to deliberately choose among options Lock in Good Intentions—allow people to make decisions today about choices they will face in the future Let It Ride—set the default to the desired option and let people opt out if they wish Get in the Flow—go to where peoples’ attention is likely to be naturally Reframe the Choices—set the framework people use to consider options and choices Piggyback It—connect the desired choice or behavior with something they already like or are engaged in Simplify . . . Wisely—make right choices frictionless and easy, make wrong choices more difficult And more.
Author: Bob Nease
Publisher: HarperCollins
ISBN: 0062407465
Category : Business & Economics
Languages : en
Pages : 224
Get Book
Book Description
Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want. Nease offers a set of powerful and effective strategies to change behavior, including: Require Choice—compel people to deliberately choose among options Lock in Good Intentions—allow people to make decisions today about choices they will face in the future Let It Ride—set the default to the desired option and let people opt out if they wish Get in the Flow—go to where peoples’ attention is likely to be naturally Reframe the Choices—set the framework people use to consider options and choices Piggyback It—connect the desired choice or behavior with something they already like or are engaged in Simplify . . . Wisely—make right choices frictionless and easy, make wrong choices more difficult And more.
Author: Betsy Lynch
Publisher: EquiMedia
ISBN: 9780962589867
Category : Bits (Bridles)
Languages : en
Pages : 0
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Book Description
Illustrates the importance of mouth anatomy in bit selection, selection and use of various bitless bridles, and teaching a horse to accept a bit without fear or resistance.
Author: National Research Council
Publisher: National Academies Press
ISBN: 030917497X
Category : Computers
Languages : en
Pages : 249
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Book Description
Since Galileo corresponded with Kepler, the community of scientists has become increasingly international. A DNA sequence is as significant to a researcher in Novosibirsk as it is to one in Pasadena. And with the advent of electronic communications technology, these experts can share information within minutes. What are the consequences when more bits of scientific data cross more national borders and do it more swiftly than ever before? Bits of Power assesses the state of international exchange of data in the natural sciences, identifying strengths, weaknesses, and challenges. The committee makes recommendations about access to scientific data derived from public funding. The volume examines: Trends in the electronic transfer and management of scientific data. Pressure toward commercialization of scientific data, including the economic aspects of government dissemination of the data. The implications of proposed changes to intellectual property laws and the role of scientists in shaping legislative and legal solutions. Improving access to scientific data by and from the developing world. Bits of Power explores how these issues have been addressed in the European Community and includes examples of successful data transfer activities in the natural sciences. The book will be of interest to scientists and scientific data managers, as well as intellectual property rights attorneys, legislators, government agencies, and international organizations concerned about the electronic flow of scientific data.
Author: Robert Greene
Publisher: Penguin
ISBN: 0670881465
Category : Self-Help
Languages : en
Pages : 481
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Book Description
Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.
Author: Michael Thad Allen
Publisher: MIT Press
ISBN: 9780262511247
Category : Science
Languages : en
Pages : 374
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Book Description
This collection explores how technologies become forms of power, how people embed their authority in technological systems, and how the machines and the knowledge that make up technical systems strengthen or reshape social, political, and cultural power. The authors suggest ways in which a more nuanced investigation of technology's complex history can enrich our understanding of the changing meanings of modernity. They consider the relationship among the state, expertise, and authority; the construction of national identity; changes in the structure and distribution of labor; political ideology and industrial development; and political practices during the Cold War. The essays show how insight into the technological aspects of such broad processes can help synthesize material and cultural methods of inquiry and how reframing technology's past in broader historical terms can suggest new directions for science and technology studies.The essays were written in honor of Thomas Parke Hughes and Agatha Chipley Hughes, whose spirit of inquiry they seek to continue. Contributors Janet Abbate, Michael Thad Allen, W. Bernard Carlson, Gabrielle Hecht, Erik P. Rau, Eric Schatzberg, Amy Slaton, John Staudenmaier, Edmund N. Todd, Hans Weinberger
Author: Wallace W. Roepke
Publisher:
ISBN:
Category : Coal mines and mining
Languages : en
Pages : 64
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Book Description
Report of a study of the cutting characteristics of point-attack bits to reduce airborne respirable dust and energy during cutting.
Author: Harold Abelson
Publisher: Addison-Wesley Professional
ISBN: 0137135599
Category : Computers
Languages : en
Pages : 389
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Book Description
'Blown to Bits' is about how the digital explosion is changing everything. The text explains the technology, why it creates so many surprises and why things often don't work the way we expect them to. It is also about things the information explosion is destroying: old assumptions about who is really in control of our lives.
Author: Bonar Alexander Gow
Publisher: University of Calgary Press
ISBN: 155238067X
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
This book is a comprehensive study of the evolution of the component aspects of drilling technology in Alberta, from the evolution of power sources and drill bit designs to the composition of drilling muds and the use of fishing tools. Included are explanations of the costs and risks of oil well drilling and of the larger issue of industrial technology -- how it evolves and under what conditions. The author draws extensively from original source material such as interviews, photographs, and appendices from both the Glenbow Archives and the Devon-Leduc Petroleum Hall of Fame and Interpretive Ce.
Author: Mark Stuart Day
Publisher: MIT Press
ISBN: 0262551071
Category : Computers
Languages : en
Pages : 369
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Book Description
An accessible guide to our digital infrastructure, explaining the basics of operating systems, networks, security, and other topics for the general reader. Most of us feel at home in front of a computer; we own smartphones, tablets, and laptops; we look things up online and check social media to see what our friends are doing. But we may be a bit fuzzy about how any of this really works. In Bits to Bitcoin, Mark Stuart Day offers an accessible guide to our digital infrastructure, explaining the basics of operating systems, networks, security, and related topics for the general reader. He takes the reader from a single process to multiple processes that interact with each other; he explores processes that fail and processes that overcome failures; and he examines processes that attack each other or defend themselves against attacks. Day tells us that steps are digital but ramps are analog; that computation is about “doing something with stuff” and that both the “stuff” and the “doing” can be digital. He explains timesharing, deadlock, and thrashing; virtual memory and virtual machines; packets and networks; resources and servers; secret keys and public keys; Moore's law and Thompson's hack. He describes how building in redundancy guards against failure and how endpoints communicate across the Internet. He explains why programs crash or have other bugs, why they are attacked by viruses, and why those problems are hard to fix. Finally, after examining secrets, trust, and cheating, he explains the mechanisms that allow the Bitcoin system to record money transfers accurately while fending off attacks.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 1418
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Book Description
