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Author: James Webster
Publisher: Routledge
ISBN: 1135603421
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Author: James Webster
Publisher: Routledge
ISBN: 1135603421
Category : Business & Economics
Languages : en
Pages : 338
Get Book
Book Description
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Author: James Webster
Publisher: Routledge
ISBN: 1136282122
Category : Social Science
Languages : en
Pages : 350
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Book Description
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Author: Thomas Capnor Brown
Publisher:
ISBN:
Category : Landscape assessment
Languages : en
Pages : 48
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Book Description
Author: James Webster
Publisher: Routledge
ISBN: 1136282130
Category : Social Science
Languages : en
Pages : 345
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Book Description
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Author: Terence Tao
Publisher: Hindustan Book Agency and Indian National Science Academy
ISBN: 9788185931944
Category : Mathematical analysis
Languages : en
Pages : 0
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Book Description
Suitable for undergraduates who have already been exposed to calculus, this title includes material that starts at the very beginning - the construction of number systems and set theory, then goes on to the basics of analysis, through to power series, several variable calculus and Fourier analysis, and finally to the Lebesgue integral.
Author: David Borman
Publisher: Simon and Schuster
ISBN: 1507208189
Category : Mathematics
Languages : en
Pages : 240
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Book Description
A comprehensive guide to statistics—with information on collecting, measuring, analyzing, and presenting statistical data—continuing the popular 101 series. Data is everywhere. In the age of the internet and social media, we’re responsible for consuming, evaluating, and analyzing data on a daily basis. From understanding the percentage probability that it will rain later today, to evaluating your risk of a health problem, or the fluctuations in the stock market, statistics impact our lives in a variety of ways, and are vital to a variety of careers and fields of practice. Unfortunately, most statistics text books just make us want to take a snooze, but with Statistics 101, you’ll learn the basics of statistics in a way that is both easy-to-understand and apply. From learning the theory of probability and different kinds of distribution concepts, to identifying data patterns and graphing and presenting precise findings, this essential guide can help turn statistical math from scary and complicated, to easy and fun. Whether you are a student looking to supplement your learning, a worker hoping to better understand how statistics works for your job, or a lifelong learner looking to improve your grasp of the world, Statistics 101 has you covered.
Author: Alex Bergen
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954896567
Category : Business & Economics
Languages : en
Pages : 49
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Book Description
This study analyzes the determinants of rating changes and the variables' marginal effects on rating change probabilities. Based on the results, it presents transition matrices by computing transition probabilities. Furthermore, this study analyzes subsamples of the data set, conditional on the business cycle and the economic strength of a country, by using interaction effects. The Author of this study thereby verifies whether or how the transition matrices change by including interaction effects. He applies a latent variable approach, using an ordered probit model, to calculate the effects of different variables on the probabilities of rating changes.
Author: Benjamin Drake Wright
Publisher:
ISBN: 9780941938013
Category : Psychological tests
Languages : en
Pages : 206
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Book Description
Author: Michael A. McDaniel
Publisher:
ISBN:
Category : Employee selection
Languages : en
Pages : 52
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Book Description
Author: John J. Murphy
Publisher: Penguin
ISBN: 110165919X
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
John J. Murphy has now updated his landmark bestseller Technical Analysis of the Futures Markets, to include all of the financial markets. This outstanding reference has already taught thousands of traders the concepts of technical analysis and their application in the futures and stock markets. Covering the latest developments in computer technology, technical tools, and indicators, the second edition features new material on candlestick charting, intermarket relationships, stocks and stock rotation, plus state-of-the-art examples and figures. From how to read charts to understanding indicators and the crucial role technical analysis plays in investing, readers gain a thorough and accessible overview of the field of technical analysis, with a special emphasis on futures markets. Revised and expanded for the demands of today's financial world, this book is essential reading for anyone interested in tracking and analyzing market behavior.
