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Author:
Publisher: Metuchen, N.J. : Scarecrow Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
This compilation of 15,000 advertising slogans used by 6,000 companies should be a real boon for advertisers, triviasts, and librarians. --ARBA
Author:
Publisher: Metuchen, N.J. : Scarecrow Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
This compilation of 15,000 advertising slogans used by 6,000 companies should be a real boon for advertisers, triviasts, and librarians. --ARBA
Author: William Sunners
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 368
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Book Description
Author: Lionel Salem
Publisher: Hachette UK
ISBN: 1780591985
Category : Business & Economics
Languages : en
Pages : 131
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Book Description
Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
Author: Emanuel Faltz
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
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Book Description
Author: Laura Ries
Publisher: Ries' Pieces Publishing
ISBN: 9780984937097
Category :
Languages : en
Pages : 138
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Book Description
Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution (Libert , galit , fraternit ) when they cannot remember the battlecry of the American Revolution? Because the sounds of the words "Libert , galit , fraternit " rhyme and that's one of the powerful techniques for creating a memorable slogan. In addition to "rhyme," there are four other techniques outlined in my new book, Battlecry. (1) Rhyme: "Roto-Rooter, that's the name. And away go troubles down the drain." (2) Alliteration: "M&Ms melt in your mouth, not in your hands." (3) Repetition: "The few. The proud. The Marines." (4) Reversals: "Two great tastes that taste great together. Reese's peanut butter cups." (5) Double-entendre: "A diamond is forever." You might think companies and their ad agencies would be wise to these techniques. But few slogans actually use any of these memory-building tactics. In a recent survey of 266 advertising slogans, only 19 used any one of them. Battlecry is a companion book to my previous book, Visual Hammer, and should be read together. Creating a slogan is only half the battle. The other half of the battle is a visual that will help drive your slogan into prospects' minds. The contour bottle helps drive "The real thing" into the minds of cola drinkers. The duck helps drive the Aflac name into prospects' minds. The straw-in-the-orange helps drive "Not from concentrate" into the minds of Tropicana buyers. Even "The ultimate driving machine" would not have been effective, in my opinion, without a visual hammer. And what was BMW's visual hammer? It was the television commercials showing BMWs being driven over winding road by happy owners. Over the years, there have been many advertising campaigns showing beautiful automobiles being driven over lush, winding roads. The hammers are terrific, but the nails are missing. The trick is to find the right combination of a visual hammer and a verbal nail. And my two books, Battlecry and Visual Hammer, can help you do exactly that.
Author: G. Roberts
Publisher:
ISBN: 9780980183702
Category : Humor
Languages : en
Pages : 96
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Book Description
Slogans for America! is a collection of hilarious parody marketing slogans for the United States of America. The book was created by a a writer who has won national and international awards for marketing creativity.
Author: Thomas Andrew Bailey
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 536
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Book Description
An history of America told through the slogans, catch-words, mottoes, lyrics, toasts, and familiar sayings of American life.
Author: Angela Goddard
Publisher: Psychology Press
ISBN: 9780415278034
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
Author: Sarah Churchwell
Publisher: Basic Books
ISBN: 1541673425
Category : History
Languages : en
Pages : 368
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Book Description
A Smithsonian Magazine Best History Book of 2018 The unknown history of two ideas crucial to the struggle over what America stands for In Behold, America, Sarah Churchwell offers a surprising account of twentieth-century Americans' fierce battle for the nation's soul. It follows the stories of two phrases--the "American dream" and "America First"--that once embodied opposing visions for America. Starting as a Republican motto before becoming a hugely influential isolationist slogan during World War I, America First was always closely linked with authoritarianism and white supremacy. The American dream, meanwhile, initially represented a broad vision of democratic and economic equality. Churchwell traces these notions through the 1920s boom, the Depression, and the rise of fascism at home and abroad, laying bare the persistent appeal of demagoguery in America and showing us how it was resisted. At a time when many ask what America's future holds, Behold, America is a revelatory, unvarnished portrait of where we have been.
Author: George Earlie Shankle
Publisher:
ISBN:
Category : Mottoes
Languages : en
Pages : 200
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Book Description
