Author: Alexander Kesler
Publisher: Simon and Schuster
ISBN: 1510774440
Category : Business & Economics
Languages : en
Pages : 348

Get Book

Book Description
Triumph in the B2B Marketing World with a How-To Guide Containing 250+ Useful Tips and Tricks 250+ Best Practices for B2B Marketing Success is a step-by-step guide to becoming a leading B2B marketing professional. Written by Alexander Kesler, a seasoned marketing practitioner and thought leader, this book serves as a resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced pundits. 250+ Best Practices for B2B Marketing Success synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right away—on everything from crafting content to measuring its effectiveness at the campaign’s end. Above all, this book presents engaging strategies and practices suitable for any business. Short and to the point, marketers can apply the advice presented here at any point in their career, from college to the boardroom. If you are a digital marketing or business leader who grapples with the problems and challenges of today’s multi-faceted and ever-evolving industry, 250+ Best Practices for B2B Marketing Success will help you implement proven strategies into your own B2B marketing initiatives with accomplished ease.

Author: Kim Ann King
Publisher: Pearson Education
ISBN: 0134084632
Category :
Languages : en
Pages : 289

Get Book

Book Description
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable - whatever your company's size, product, service, or industry.

Author: Business Marketing Association
Publisher: Dog Ear Publishing
ISBN: 1457502194
Category : Business planning
Languages : en
Pages : 230

Get Book

Book Description
Learn Essential B2B Marketing Strategies and Techniques In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you: - Proven strategies for developing more effective marketing programs - Powerful ideas for creating dynamic content - Specific guidelines for executing marketing plans - Time-tested formulas for measuring success - And much more " Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporate board room, sharing the most interesting facets of marketing, all of which are pertinent to my daily job as a CMO." Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson " If you're looking for a wide range of B2B marketing wisdom, this book is a must-have from pros. A shining example of the intellectual property our BMA members have and are willing to share." Al Maag, Chief Communications Officer, Avnet, and President of BMA Phoenix BMA Colorado is a 13-time national BMA Chapter of the Year award winner. www.bmacolorado.org

Author: Jason W. Simmons
Publisher: Bookbaby
ISBN: 9781543909357
Category : Business & Economics
Languages : en
Pages : 0

Get Book

Book Description
This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's manual or guide on how to achieve that.The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken into three sections: Learn - Build - Execute. Upon completing the book, and the optional exercises in each chapter, marketers will walk away with their very own custom marketing strategy and will be armed with the knowledge they need to be effective B2B marketers!

Author: William Leake
Publisher: John Wiley & Sons
ISBN: 1118239180
Category : Business & Economics
Languages : en
Pages : 283

Get Book

Book Description
Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.

Author: Michael Procopio
Publisher: Happy About
ISBN: 1607731134
Category : Business & Economics
Languages : en
Pages : 153

Get Book

Book Description
Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.

Author: Mayfair Digital Agency
Publisher: Mayfair Digital Agency
ISBN:
Category : Business & Economics
Languages : en
Pages : 9

Get Book

Book Description
In the ever-evolving landscape of digital marketing, social media has become an indispensable tool for B2B businesses to reach and engage with their target audience effectively. The book "Social Media for B2B Marketing" is a comprehensive guide that unravels the strategies and best practices essential for success in this realm. From understanding the unique dynamics of B2B marketing to crafting a tailored social media strategy, this book provides valuable insights to help businesses leverage platforms like LinkedIn, Twitter, and Facebook to their advantage. The book emphasizes the importance of establishing a strong brand presence on social media, creating valuable content, and nurturing meaningful connections with potential clients. It delves into how to identify the right social media channels that align with specific B2B goals and how to measure the success of these efforts. Furthermore, "Social Media for B2B Marketing" highlights the significance of using social listening tools to gain a deeper understanding of customer needs, preferences, and pain points, enabling businesses to refine their offerings accordingly. By adopting the strategies and best practices outlined in this book, B2B companies can position themselves as thought leaders in their industry, build credibility, and ultimately generate high-quality leads and long-term business relationships through social media.

Author: Chris Golec
Publisher: John Wiley & Sons
ISBN: 1119572002
Category : Business & Economics
Languages : en
Pages : 224

Get Book

Book Description
Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and marketing processes into an efficient, cohesive workflow Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide.

Author: D. J. Francis
Publisher:
ISBN: 9781793386748
Category :
Languages : en
Pages : 30

Get Book

Book Description
Content marketing is one of the most efficient ways to generate and nurture prospects through your sales funnel. This e-book is a great entry point for anyone who wants to drive leads all the way to closed-won. Learn the 7 secrets to drive growth and revenue for your company using content marketing. Who should read this bookInnovative, "digital native" entrepreneurs and more traditional business owners alike will both find lots to love. Business-to-business (B2B) marketers should especially heed these tips to improve their own B2B marketing.Why this book?Your customer is more in control than ever. In fact, Gartner reports that the average B2B buyer completes 57% of the purchase decision before ever speaking with sales. Are you leaving 57% of your sales funnel to chance?No way, right? That would be insane. This e-book reveals the steps you can take via content marketing to improve both the volume and quality of leads into your sales organization.What you will learn from this bookYou will learn the foundational pieces needed to begin your own content marketing discipline. We'll touch heavily on strategy, content creation and marketing technology. Topics include:-Does Content Marketing Really Drive Leads?-How Is the Sales and Marketing Partnership Changing?-Why Content Marketing?-How To Start-Personas, Customer Journeys and Product-content ratioYou CAN create a profitable content marketing program for your business. Here are the secrets for building it.A note from the author:The purpose of this e-book is to share best practices and real-life examples of content marketing success, with a special focus on B2B. The hope is that these stories are empowering enough -- you CAN do this -- to inspire you to action. Whether you do it yourself or hire someone like me to do it for you, your business can excel through content marketing to generate and nurture leads through your sales funnel. My proudest accomplishment in more than 17 years of marketing is setting up content disciplines at six Fortune 500 companies, and at many small- and medium-sized companies as well. I'm so proud that we were able to establish the systems and processes that allow content to flourish and generate leads at leading companies. Some of my favorite client logos are shown below. Recent examples include Airbnb for Work, Wells Fargo, USAA, Humana, J.P. Morgan Chase and McKinsey & Company. I will share the same content secrets with you in this e-book that I shared with these clients in my professional life. I've been in the boardrooms when multimillion-dollar decisions were made. Those clients wanted the same things you do: Better leads. And more of them.The e-book is your first step. I look forward to hearing about your journey.

Author: Heidi Taylor
Publisher: Kogan Page Publishers
ISBN: 0749481072
Category : Business & Economics
Languages : en
Pages : 217

Get Book

Book Description
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.