Author: Gareth R. Jones
Publisher: McGraw-Hill Companies
ISBN: 9780073011226
Category : Management
Languages : en
Pages : 594
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Book Description
Jones and George are dedicated to the challenge of "Making It Real" for students. As a team, they are uniquely qualified to write about the organizational challenges facing today's managers. No other author team in the management discipline matches their combined research and text-writing experience. Essentials of Management concisely surveys current management theories and research. Through a variety of real world examples from small, medium, and large companies the reader learns how those ideas are used by practicing managers. The organization of this text follows the mainstream functional approach of planning, organizing, leading, and controlling; but the content is flexible and encourages instructors to use the organization they are most comfortable with. The themes of diversity, ethics, and information technology are clearly evident through in-text examples, photographs, "unboxed" stories, and the end-of-chapter material - all areas of importance that truly serve to bring to life the workplace realities that today's student will encounter in the course of a career.
Author: Jennifer M George
Publisher: McGraw-Hill Education
ISBN: 9781259927652
Category : Business & Economics
Languages : en
Pages : 544
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Book Description
Essentials of Contemporary Management 8th edition by Jones and George is the concise version of Contemporary Management. Jones and George are dedicated to the challenge of “Making It Real“ for students. This edition continues to focus on providing the most up-to-date account of the changes taking place in the world of management and management practices while maintaining our emphasis on making our text relevant and interesting to students. The increased focus on the challenges and opportunities facing businesses large and small and integrated timely examples bring management issues to life for students.
Author: Jennifer George
Publisher: McGraw-Hill Education
ISBN: 9780077439477
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
•Binder Ready Loose-Leaf Text (0077439473) - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect– (0077439414)
Author: Dianne Waddell
Publisher:
ISBN: 9780071000284
Category : Management
Languages : en
Pages : 0
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Book Description
This unique text follows a nonprescriptive, real-world approach to management and is written in an accessible style allowing for flexibility in both teaching and learning. Used at both an undergraduate and postgraduate level, Contemporary Management has a concise structure designed to meet the needs of trimesters and 12 week teaching schedules. The uncluttered internal design alongside the modern treatment of the topic makes this text significantly different to other texts in the market. It offers updated content to reflect the impact of the GFC and the increasing significance of diversity, culture and ethics. There are all new in-chapter case studies, new Australian videos and a full range of excellent online resources. Also, this edition includes a new end of book section containing two unique integrated case studies exploring tourism management in Australian tourism destinations: Skyrail in Cairns and Flinders Island, Tasmania. (Publisher)
Author: Johny K. Johansson
Publisher: SAGE Publications
ISBN: 1483322947
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
Author: Gareth R. Jones
Publisher:
ISBN: 9781260075090
Category : Management
Languages : en
Pages : 0
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Book Description
"Contemporary Management" by Jones and George distinguishes itself through its authorship, comprehensive/current contents, exceptionally rich and relevant examples, and applications/experiential exercises provided in every single chapter. The new eighth edition of "Contemporary Management" continues to provide students the most current and up-to-date account of the changes taking place in the world of business management. Jones and George focus on keeping it relevant and interesting to students, while still mirroring the changes taking place in management practices by incorporating recent developments in management theory and research through vivid, current examples of how managers of companies large and small have responded to the changes taking place.
Author: David S. Bright
Publisher:
ISBN: 9781998109166
Category :
Languages : en
Pages : 0
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Book Description
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Author: Gareth Jones
Publisher: McGraw-Hill Education
ISBN: 9780078029349
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Jones/George, Essentials of Contemporary Management is the concise edition of the market bestselling textbook by the same author team. Jones and George are dedicated to the challenge of “Making It Real” for students. The authors present management in a way that makes its relevance obvious even to students who might lack exposure to a “real-life” management context. This is accomplished thru a diverse set of examples, and the unique, and most popular feature of the text, the “Manager as a Person” Chapter 2. This chapter discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems and this theme is carried thru the remaining chapters. This text also discusses the importance of management competencies--the specific set of skills, abilities, and experiences that gives one manager the ability to perform at a higher level than another in a specific context. The themes of diversity, ethics, globalization, and information technology are integrated throughout.
Author: JENNIFER. JONES GEORGE (GARETH.)
Publisher:
ISBN: 9781260092295
Category : Business
Languages : en
Pages : 513
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Book Description
Author: Gareth Jones
Publisher: McGraw-Hill/Irwin
ISBN: 9780077405465
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Jones/George, Essentials of Contemporary Management is the concise edition of the market bestselling textbook by the same author team. Jones and George are dedicated to the challenge of “Making It Real” for students. The authors present management in a way that makes its relevance obvious even to students who might lack exposure to a “real-life” management context. This is accomplished thru a diverse set of examples, and the unique, and most popular feature of the text, the “Manager as a Person” Chapter 2. This chapter discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems and this theme is carried thru the remaining chapters. This text also discusses the importance of management competencies--the specific set of skills, abilities, and experiences that gives one manager the ability to perform at a higher level than another in a specific context. The themes of diversity, ethics, globalization, and information technology are integrated throughout.
