Author: Christopher HofmanThis book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.
Author: ... Countering Brandjacking in the Digital Age:... and Other Hidden Risks to Your Brand: Springer Science & Business Media. Hoon Ang, S., Sim Cheng, P., Lim, E. A., & Kuan Tambyah, S. (2001). Spot the difference: consumer responses towards ...
Author: Margherita Antona... Countering Brandjacking in the Digital Age – and Other Hidden Risks to Your Brand. Springer, London (2013) Keates, S.: A pedagogical example of teaching Universal Access. Int. J. Univ. Access Inf. Soc. (UAIS) 14(1), 97–110 (2015). https ...
Author: Ghaith Khalil... Countering Brandjacking in the Digital Age, pages 9–35. Springer, 2013. Cheng-Ter Hsi, Yuan-Hung Lien, Jung-Hui Chiu, and Henry Ker-Chang Chang. Solving scalability problems on secure RFID grouping-proof protocol. Wireless Personal ...
Author: Vilma Luoma-aho... Countering information influence activities : The state of the art . Swedish ... age : Humans become electric . New York ... brandjacking and character assassination Sergei Digital corporate communication and hostile hijacking of crises 221.
Author: Wyatt CroasdellThe truth is with thousands of brands to pick from people aren't willing to spend hours reviewing them all. They pick what's presented in a matter of seconds and move on. That's what this book is about.
Author: Nancy Snow... Countering Brandjacking Eytan Gilboa The Brazilian Approach to Public Diplomacy Augusto Pestana Turkey's Public ... World Tal Samuel-Azran PART 6 Fresh Perspectives in Public Diplomacy 39 40 41 42 43 44 Ethics and Social Issues in Public ...
Author: Simon KingsnorthThis book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation ...
Author: Nancy Snow"The second edition of the Routledge Handbook of Public Diplomacy co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first.
Author: Sandy Carter'Get Bold' offers a systematic approach to creating and implementing an effective and successful social business strategy that moves your company beyond just looking at social media to realizing tangible business results.
