All Eyes East PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download All Eyes East PDF full book. Access full book title All Eyes East by M. Bergstrom. Download full books in PDF and EPUB format.
Author: M. Bergstrom
Publisher: Springer
ISBN: 0230393683
Category : Business & Economics
Languages : en
Pages : 246
Get Book
Book Description
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.
Author: M. Bergstrom
Publisher: Springer
ISBN: 0230393683
Category : Business & Economics
Languages : en
Pages : 246
Get Book
Book Description
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.
Author: Batat, Wided
Publisher: Edward Elgar Publishing
ISBN: 1839109300
Category : Business & Economics
Languages : en
Pages : 288
Get Book
Book Description
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.
Author: Hugues Seraphin
Publisher: Emerald Group Publishing
ISBN: 1804556904
Category : Business & Economics
Languages : en
Pages : 249
Get Book
Book Description
Infants and young adults represent the future of the events industry. Yet, until now, there has been little research in this important and growing sector. Events Management for the Infant and Youth Market takes a comprehensive look at the unique challenges posed for planning and delivering events for young people.
Author: Tina Wells
Publisher: John Wiley & Sons
ISBN: 1118004051
Category : Business & Economics
Languages : en
Pages : 224
Get Book
Book Description
Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
Author: Richard B. Freeman
Publisher: University of Chicago Press
ISBN: 0226261867
Category : Political Science
Languages : en
Pages : 568
Get Book
Book Description
This volume brings together a massive body of much-needed research information on a problem of crucial importance to labor economists, policy makers, and society in general: unemployment among the young. The thirteen studies detail the ambiguity and inadequacy of our present standard statistics as applied to youth employment, point out the error in many commonly accepted views, and show that many critically important aspects of this problem are not adequately understood. These studies also supply a significant amount of raw data, furnish a platform for further research and theoretical work in labor economics, and direct attention to promising avenues for future programs.
Author: Matt Britton
Publisher: John Wiley & Sons
ISBN: 1118982533
Category : Business & Economics
Languages : en
Pages : 320
Get Book
Book Description
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309097134
Category : Medical
Languages : en
Pages : 537
Get Book
Book Description
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Author: Valerie Wee
Publisher: McFarland
ISBN: 9780786442690
Category : Social Science
Languages : en
Pages : 283
Get Book
Book Description
Largely neglected by Hollywood in the early 1990s, the youth market began receiving increased attention from American media industries by the end of the twentieth century. This book focuses on the resurgence of the teen/youth market. It highlights Hollywood’s attempts to exploit the millennial teen market across a range of media platforms and examines the impact of social, institutional, and technological changes (emergence of a teen demographic, increased media conglomeration, and the rise of digital technologies) on the aesthetics of contemporary teen-oriented entertainment texts.
Author: Henry A. Giroux
Publisher: NYU Press
ISBN: 158367344X
Category : Education
Languages : en
Pages : 238
Get Book
Book Description
America’s latest war, according to renowned social critic Henry Giroux, is a war on youth. While this may seem counterintuitive in our youth-obsessed culture, Giroux lays bare the grim reality of how our educational, social, and economic institutions continually fail young people. Their systemic failure is the result of what Giroux identifies as “four fundamentalisms”: market deregulation, patriotic and religious fervor, the instrumentalization of education, and the militarization of society. We see the consequences most plainly in the decaying education system: schools are increasingly designed to churn out drone-like future employees, imbued with authoritarian values, inured to violence, and destined to serve the market. And those are the lucky ones. Young people who don’t conform to cultural and economic discipline are left to navigate the neoliberal landscape on their own; if they are black or brown, they are likely to become ensnared by a harsh penal system. Giroux sets his sights on the war on youth and takes it apart, examining how a lack of access to quality education, unemployment, the repression of dissent, a culture of violence, and the discipline of the market work together to shape the dismal experiences of so many young people. He urges critical educators to unite with students and workers in rebellion to form a new pedagogy, and to build a new, democratic society from the ground up. Here is a book you won’t soon forget, and a call that grows more urgent by the day.
Author: James Marten
Publisher: NYU Press
ISBN: 0814796087
Category : History
Languages : en
Pages : 282
Get Book
Book Description
The Civil War is a much plumbed area of scholarship, so much so that at times it seems there is no further work to be done in the field. However, the experience of children and youth during that tumultuous time remains a relatively unexplored facet of the conflict. Children and Youth during the Civil War Era seeks a deeper investigation into the historical record by and giving voice and context to their struggles and victories during this critical period in American history. Prominent historians and rising scholars explore issues important to both the Civil War era and to the history of children and youth, including the experience of orphans, drummer boys, and young soldiers on the front lines, and even the impact of the war on the games children played in this collection. Each essay places the history of children and youth in the context of the sectional conflict, while in turn shedding new light on the sectional conflict by viewing it through the lens of children and youth. A much needed, multi-faceted historical account, Children and Youth during the Civil War Era touches on some of the most important historiographical issues with which historians of children and youth and of the Civil War home front have grappled over the last few years.
