Writing for the Fashion Business PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Writing for the Fashion Business PDF full book. Access full book title Writing for the Fashion Business by Kristen K. Swanson. Download full books in PDF and EPUB format.
Author: Kristen K. Swanson
Publisher:
ISBN: 1501335812
Category : Fashion writing
Languages : en
Pages : 0
Get Book
Book Description
Writing for the Fashion Business teaches students to write effectively about fashion and to successfully communicate across genres, platforms, purposes and devices.
Author: Kristen K. Swanson
Publisher: Bloomsbury Publishing USA
ISBN: 1501331930
Category : Design
Languages : en
Pages : 404
Get Book
Book Description
In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods sync up with today's most common methods of commerce and communication. New to this Edition: -Trending Topic box features in each chapter discuss recent, real-life controversial situations within the fashion industry and invite students to share their ideas, concerns, and recommendations related to the situation -All new Industry Profiles in each chapter allow students to read first-hand accounts of what it's like to work in the sector of the fashion business that corresponds to the chapter topic -Chapter ending Review Questions and Learning Activities prompt students to test their knowledge STUDIO Features Include: -Review concepts with flashcards of essential vocabulary Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
Author: Kristen K. Swanson
Publisher:
ISBN: 1501335812
Category : Fashion writing
Languages : en
Pages : 0
Get Book
Book Description
Writing for the Fashion Business teaches students to write effectively about fashion and to successfully communicate across genres, platforms, purposes and devices.
Author: Leslie Davis Burns
Publisher: Bloomsbury Publishing USA
ISBN: 1501363018
Category : Business & Economics
Languages : en
Pages : 353
Get Book
Book Description
Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry. Key Features: - 40 cases studies, of introductory, intermediate, and advanced level - Learning Objectives and Business Questions included with each case - Two introductory chapters teaching students how to use case studies effectively
Author: Farah Liz Pallaro
Publisher: Flp Srl
ISBN:
Category : Photography
Languages : en
Pages : 196
Get Book
Book Description
This book speaks to the fashion industry, but it is not about collections, trends, or seasons. The message of this book centers around the human aspect of the industry, the awareness of the self, and the spirituality and self-development that comes with it.
Author: Bako Rambini
Publisher: Createspace Independent Publishing Platform
ISBN: 9781535537018
Category :
Languages : en
Pages : 152
Get Book
Book Description
The Fashion Business Plan is the book all fashion designers need to read when launching their fashion brand. It explains the process to draft a business plan by themselves. It sets out a step by step approach with simple exercises to help them from the definition of their brand identity to the calculation of their financial estimates. It reveals how to set up the winning document to raise funds and make their fashion dream come true.
Author: Kristen K. Swanson
Publisher: Bloomsbury Publishing USA
ISBN: 1628921048
Category : Business & Economics
Languages : en
Pages : 626
Get Book
Book Description
Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.
Author: Fashionary International Limited
Publisher:
ISBN: 9789887710974
Category :
Languages : en
Pages :
Get Book
Book Description
The Super Fashion Designer is a visual guide of business practicing in the fashion industry. It applies beautiful graphic illustration to transform the complex theory into interesting read. The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers' body language, this book provide insights and knowledges for anyone who are in the fashion industry.
Author: Samata Angel
Publisher:
ISBN: 9781350088665
Category : Fashion design
Languages : en
Pages : 192
Get Book
Book Description
"The Fashion Designer's Resource Book is a fashion resource and lifestyle book that provides a comprehensive overview of the fashion industry as a business, combined with an insider's understanding of the creative process and the lifestyle of a fashion entrepreneur. The author, award-winning designer Samata Pattinson, explains how to take steps towards a fulfilling career - achieving creative, business and emotional balance - in this competitive and complex industry. The range of pertinent topics covered include working in the industry as a fashion designer, business planning, selling your brand, networking and using social media, emotional wellbeing and environmentally and socially responsible fashion. The book also contains insights from a range of key industry influencers: Harold Tillman CBE, Chairman of the British Fashion Council; Sarah Curran, Founder of my-wardrobe.com; Nigel Barker from TV show America's Next Top Model; Helen Jennings, Editor of Arise magazine and Suzy Amis Cameron, Founder of Red Carpet Green Dress. Emerging designers should read this book to get ahead; it also offers advice for anyone interested in exploring the industry, from first year fashion students looking to secure work experience, to the talented seamstress working to establish a reputation."--Bloomsbury Publishing.
Author: Jeannette A. Jarnow
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 568
Get Book
Book Description
Author: Joseph H. II
Publisher: Bloomsbury Publishing
ISBN: 1474279538
Category : Business & Economics
Languages : en
Pages : 529
Get Book
Book Description
The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities. As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.
