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Author: Neal Schaffer
Publisher: John Wiley & Sons
ISBN: 1118756681
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Author: Neal Schaffer
Publisher: John Wiley & Sons
ISBN: 1118756681
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Author: Alex Bruesewitz
Publisher: Bombardier Books
ISBN: 1642939110
Category : Political Science
Languages : en
Pages : 237
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Book Description
Winning the Social Media War outlines how conservatives in the United States ceded the culture war to the left and provides a playbook with techniques on how to effectively win back influence over the culture through the use of social media. Through novel interviews, independent research, and case studies of particular accounts and individuals, Alex Bruesewitz threads together conceptual and mechanical ways of engaging with and using social media for maximum impact and influence. Winning the Social Media War reveals why conservatives lose to the left on social media and provides a tool kit to turn the tide back toward conservatism. Whether you are seeking to advance your personal social media status or that of a candidate, organization, brand, or movement, you will benefit from the collective years of experience of influential conservative figures. This book is required reading for conservatives aiming to stand athwart history yelling, “Stop!” with the amplitude that people—and God-willing, the nation—can actually hear.
Author: Dan Gingiss
Publisher: Createspace Independent Publishing Platform
ISBN: 9781542732383
Category : Internet advertising
Languages : en
Pages : 0
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Book Description
"Social media has changed customer service forever by shifting power from brands to consumers, requiring a different way of thinking about the customer experience. This book teaches you how top brands are "winning" at customer service in social media, and provides the tools to do the same at your company."--
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Dave Evans
Publisher: John Wiley & Sons
ISBN: 1118240545
Category : Computers
Languages : en
Pages : 426
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Book Description
Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.
Author: Sydney A. Beckman
Publisher: Aspen Publishing
ISBN: 1601569343
Category : Internet in legal services
Languages : en
Pages : 208
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Book Description
The world has changed in the last twenty years, and evidence has changed with it. Gone are the days when exhibits consisted of paper documents, photographs, and tangible items. Instead, we live in the era of instant messages, social site accounts that come and go, and online anonymity in need of piercing. Forgery, fraud, and falsehoods have always been with us, but the tools for committing these acts are now easily obtained and widely used. All this presents a host of new challenges to any attorney attempting to use or combat evidence from these sources. Our courts rely on evidence that is reliable and honest, and our job as lawyers is to find and confirm that reliable, honest evidence. Winning with Social Media is designed to help you do just that. It provides the tools you need to find and capture the online evidence that a party opponent may try to obscure, modify, or even erase from the Internet. With this guidebook at your side, you can do the research and evidence preservation necessary to make your case. New to the Second Edition: Updated with discussions of current tools such as Snapchat, TikTok, and more Updated authority dealing with social media evidence Expanded discussion of Hearsay and social media evidence Checklists for preparing witnesses for trial Checklists for assisting clients with discovery Checklists for authenticating numerous sources of social media evidence Checklist for an Authentication Hold letter Additional checklist for sources of social media not included in the text Professors and students will benefit from: Insightful and practical discussions of social media evidence Aids of mock trial and trial advocacy classes which may incorporate social media evidence An introduction of social media concepts for students and faculty who may not have an understanding of the evidentiary concepts associated with social media
Author: Michelle Sherman
Publisher: Aspen Publishing
ISBN: 1601565682
Category : Law
Languages : en
Pages : 245
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Book Description
Litigation is about winning. It's not like a game of horseshoes, where coming close is good enough. Placing second is not something that gets and keeps clients. Now flash forward to the social media era of Facebook, Twitter, Instagram, Snapchat—and the list could go on and on, with new sites springing up and gaining traction all the time. Social media—once the stomping grounds of a youthful, tech-savvy generation—is a phenomenon with an incredible impact in the legal arena. The oversharing that happens on social networking sites can make or break a case—and what's more, the online landscape is ever changing, ever morphing and evolving, nearly at the lightning speed of technology itself. It may sound like a brave new world out there (and it is), but the good news is that you can quickly get up to speed and have a desktop guide at your fingertips. And, once you become comfortable with social media, you're going to be pleasantly surprised by how much helpful evidence can be found on social networking sites. That's where Winning with Social Media comes in. In this new book by attorney Michelle Sherman, you'll discover how this modern form of evidence plays a key role in cases ranging from divorce and child custody to wrongful termination, from narcotics trafficking to invasion of privacy, from breach of contract to intellectual property, from DUI to professional malpractice. You'll learn how to: • conduct informal discovery for getting social media discovery from the opposition • execute personal service through social media when all else fails • lay a rock-solid foundation to get online posts admitted into evidence • overcome objections in discovery and at trial • authenticate "ownership" of social media accounts and the incriminating posts made to them • keep your clients from sinking their case through "loose lips" on social media • use and monitor social media posts— not just from the parties, but witnesses, jurors, and even the judge—from start to finish in your case What you won't come away with, Sherman advises, is any reassurance that you can ignore social media in your litigation matters. Lawyers who do or who dismiss its relevance do so at their clients' peril. In the twenty-first century, dealing with social media evidence is a crucial part of your discovery plan and trial preparation, and Winning with Social Media will help you meet that challenge.
Author: Matrix Thompson
Publisher: Pamper Me Network
ISBN:
Category : Computers
Languages : en
Pages : 56
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Book Description
Written by Matrix Thompson & Sarika Khambaita and published by the Pamper Me Network, " Who Is Winning The Social Media and Crowd Funding War: The Battle For Good Vs Evil” is the final installment in “The Greatest Con In The History Of The Human Race" ebook series. The three part series takes a fresh look at social networking, crowd funding & Internet-based marketing systems, with a focus on teaching individuals and small business owners how they can level the playing field, share in the bounty the Internet offers and market like multinational corporations. Who Is Winning The Social Media and Crowd Funding War : The Battle For Good Vs Evil quickly summarizes the lessons learned in Volume I and Volume II of “The Greatest Con In The History Of The Human Race”—by drawing upon case studies of two of the largest social media networks and their very different approaches to interacting with their users. One social media network designs, implements and deploys collaborative strategies for users that creates opportunities for everyone, and the other develops collaborative strategies to create wealth for a few. While the “The Greatest Con In The History Of The Human Race” ebook series is extremely critical of some Internet business models and Internet entrepreneurs who are described in “Volume I” as the “Forces For Good” and the “Forces For Evil”, Who Is Winning The Social Media and Crowd Funding War: The Battle For Good Vs Evil attempts to demonstrate that it is indeed possible to engage all Internet users to share in the bounty that the Internet and new technologies offer by supporting socially responsible marketing strategies. We hope that you read all three ebooks with an open mind, and implement some of the ideas to: · Combine your social power with the crowd to market virtually any type of product or service; · Launch more innovative marketing strategies that benefits not only your business but the entire community; · Insure yourself against failure by joining social media networks powered by Social Rewards technology; · Grow your business while helping others to succeed. And for crowd funders, we hope you use the secrets you discover to: · Combine your personal network with that of millions of social influencers to make virtually anyone successful and create generational wealth; · Launch more successful crowd funding campaigns; · Share in the success of competing crowd funding campaigns; · Earn rewards & related bonuses when other crowd funders build their teams. · Reward donors & fans for supporting crowd funding projects, FOREVER; · Share in the revenues realized as crowd funding portals grow; · Share in ongoing sales generated from products pre-sold on a crowd funding platform; · Promote crowd funding campaign to the mass media and, or general Internet community; · Recruit and reward donors; · Enhance donor & fan acquisition with powerful viral marketing tools.
Author: Tracy L. Tuten
Publisher: SAGE
ISBN: 1529738016
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.
Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 9780071769501
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
