Author: Jonah Sachs
Publisher: Harvard Business Press
ISBN: 1422143570
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
Author: Jonah Sachs
Publisher: Harvard Business Press
ISBN: 1422143562
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
Author: Jonah Sachs
Publisher:
ISBN: 9780738234502
Category : BUSINESS & ECONOMICS
Languages : en
Pages :
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Book Description
Author: Kris Vallotton
Publisher: Baker Books
ISBN: 1441270167
Category : Religion
Languages : en
Pages : 209
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Book Description
You know the battle is raging--but are you fighting the right enemy? Just as enemies fought Joshua in the Promised Land, and Nehemiah faced opposition as he rebuilt the walls of Jerusalem, our enemy will fight us as we approach the spiritual terrain God has promised us. Most Christians retreat at the first sign of conflict because they fail to recognize the true nature of the battle. But you can prevail in freedom and joy. Sharing his deeply personal story of demonic bondage, torment and ultimate deliverance, pastor and bestselling author Kris Vallotton turns the idea of spiritual warfare as we know it on its head. He reveals the diabolical lies and strategies of the enemy--attacks and traps so subtle and deceptive that we may find our souls and hearts imprisoned without even knowing it. No more! Now you can win the invisible battle against sin and the enemy. Victory is within your grasp. Will you take hold? "It is with great excitement that I recommend this book to you, knowing that fruit will increase until Jesus gets His full reward."--Bill Johnson, author, When Heaven Invades Earth and The Essential Guide to Healing, senior pastor, Bethel Church, Redding, California
Author: Gary D. Schmidt
Publisher: Houghton Mifflin Harcourt
ISBN: 0618724834
Category : Juvenile Fiction
Languages : en
Pages : 313
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Book Description
During the 1967 school year, on Wednesday afternoons when all his classmates go to either Catechism or Hebrew school, seventh-grader Holling Hoodhood stays in Mrs. Baker's classroom where they read the plays of William Shakespeare and Holling learns muchof value about the world he lives in.
Author: Craig Groeschel
Publisher: Zondervan
ISBN: 0310362733
Category : Religion
Languages : en
Pages : 254
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Book Description
MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
Author: Scholastic Inc
Publisher: Scholastic Inc.
ISBN: 0545169690
Category : Juvenile Nonfiction
Languages : en
Pages : 7
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Book Description
Coming to a galaxy near you! A perfect introduction to the legendary Star Wars characters, this board book features the most popular heroes. Simple text and beautiful action-packed photos introduce Luke, Leia, and the others who fight to save the galaxy! Designed for the young Jedi-in-training, Star Wars: Heroes will take children to a galaxy far, far away...into the Star Wars story that was a defining moment for many of today's parents.
Author: Osamu Inoue
Publisher: Vertical Inc
ISBN: 1647291453
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation, which featured advancements and cutting-edge technology that put Nintendo's Super-NES to shame. Nintendo quickly lost its dominant market share to Sony and found itself floundering. In 2006, Nintendo released Wii at the same time Sony introduced its highly-anticipated and much-vaunted PlayStation III and Microsoft's XBox 360. Wii's David defeated PlayStation's Goliath, inversely echoing the SNES/PlayStation outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won. Topics include: How where you put your company is just as important as how you run it: being in Kyoto From work force to policies, why Nintendo's "just enough" attitude succeeds Why the ability to read a balance sheet is overrated Respect seniority but approve huge R&D budgets for talented junior employees Allowing maximum communication between disparate divisions (hardware and software) Enlarging the pie: going after casual gamers (The art of mainstreaming) How the Wii will be the next major household appliance and the DSi will be the cell phone of the future. Nintendo Magic: Winning the Videogame Wars should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win.
Author: Philip Ziegler
Publisher: MacLehose Press
ISBN: 1681442477
Category : History
Languages : en
Pages : 216
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Book Description
At the end of 1918 one prescient American historian began to write a history of the Great War. "What will you call it?" he was asked. "The First World War" was his bleak response. In Between the Wars Philip Ziegler examines the major international turning points - cultural and social as well as political and military - that led the world from one war to another. His perspective is panoramic, touching on all parts of the world where history was being made, giving equal weight to Gandhi's March to the Sea and the Japanese invasion of China as to Hitler's rise to power. It is the tragic story of a world determined that the horrors of the First World War would never be repeated yet committed to a path which in hindsight was inevitably destined to end in a second, even more devastating conflict.
Author: Charlie Savage
Publisher: Little, Brown
ISBN: 0316286605
Category : Political Science
Languages : en
Pages : 1161
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Book Description
Pulitzer Prize-winning journalist Charlie Savage's penetrating investigation of the Obama presidency and the national security state. Barack Obama campaigned on changing George W. Bush's "global war on terror" but ended up entrenching extraordinary executive powers, from warrantless surveillance and indefinite detention to military commissions and targeted killings. Then Obama found himself bequeathing those authorities to Donald Trump. How did the United States get here? In Power Wars, Charlie Savage reveals high-level national security legal and policy deliberations in a way no one has done before. He tells inside stories of how Obama came to order the drone killing of an American citizen, preside over an unprecendented crackdown on leaks, and keep a then-secret program that logged every American's phone calls. Encompassing the first comprehensive history of NSA surveillance over the past forty years as well as new information about the Osama bin Laden raid, Power Wars equips readers to understand the legacy of Bush's and Obama's post-9/11 presidencies in the Trump era.
