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Author: Howard Bragman
Publisher: Penguin
ISBN: 1440655162
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad. His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to: Understand your real target audience Respect what the media needs and wants Give memorable interviews, even during a crisis Handle the new challenges of the Internet age He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.
Author: Howard Bragman
Publisher: Penguin
ISBN: 1440655162
Category : Business & Economics
Languages : en
Pages : 256
Get Book
Book Description
An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad. His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to: Understand your real target audience Respect what the media needs and wants Give memorable interviews, even during a crisis Handle the new challenges of the Internet age He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.
Author: Howard Bragman
Publisher: Penguin
ISBN: 9781591842361
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Media attention can boost careers, generate millions of pounds and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. For more than 30 years, Howard Bragman has helped prominent people - movie stars, business leaders, philanthropists - get their messages out in good times and in bad. His book won't make anyone famous overnight, but it will help readers understand the changing world of today's PR.
Author: Sybil Jason
Publisher:
ISBN: 9781593930233
Category : Motion picture actors and actresses
Languages : en
Pages : 0
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Book Description
Sybil Jason was Warner Brothers' first child star. Friend of Humphrey Bogart, Roddy McDowall, Freddie Bartholomew, Shirley Temple and dozens of other Hollywood stars, her fan club is still international. Her captivating story is enriched with over 100 rare photos from her personal collection. One of the neatest (and certainly most enjoyable) autobiographies you'll ever read is My Fifteen Minutes: An Autobiography of a Child Star in the Golden Era of Hollywood by Sybil Jason. Sybil, one of the most talented child actresses of the 1930s, knows what her fans want--stories, and lots of them, about all the famous people she worked with and knew. This isn't a mudslinging tell-all; this ex-child star is--surprisingly and refreshingly--not bitter. She led a very colorful life, and shares it with her readers." - Classic Images/Laura Wagner May 2005
Author: Rebecca Cohen
Publisher: Sourcebooks, Inc.
ISBN: 1402254377
Category : Family & Relationships
Languages : en
Pages : 242
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Book Description
"Every family will LOVE getting outside every day with the fun & easy tips in this book!"—Whitney Ferre, author of 33 Things to Know About Raising Creative Kids In just 15 minutes your kids can be unplugged from their screens and outside on an adventure, all thanks to the ultimate parenting resource to help you connect with your kids and get out of the house! A creative collection of activities for families, Fifteen Minutes Outside is filled with 365 days of quality time, outdoor adventures, and unplugged activities that require little time, cash, or patience. Perfect for parents, daycare workers, babysitters, and more, this book will keep kids busy and stop the dreaded "I'm bored!" from escaping their mouths.
Author: Steve Young
Publisher: Harper Collins
ISBN: 0060725087
Category : Juvenile Fiction
Languages : en
Pages : 180
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Book Description
It's not that Casey Little is always late. It's just that everything starts a little too early. But when Casey discovers a weird little time machine, he figures he'll never be late again. Unfortunately, it's not a very good time machine. It can only go back 15 minutes. And it seems to have a mind of its own. Still -- what could possibly go wrong?
Author: Joan Bolker
Publisher: Holt Paperbacks
ISBN: 1429968885
Category : Language Arts & Disciplines
Languages : en
Pages : 206
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Book Description
Expert writing advice from the editor of the Boston Globe best-seller, The Writer's Home Companion Dissertation writers need strong, practical advice, as well as someone to assure them that their struggles aren't unique. Joan Bolker, midwife to more than one hundred dissertations and co-founder of the Harvard Writing Center, offers invaluable suggestions for the graduate-student writer. Using positive reinforcement, she begins by reminding thesis writers that being able to devote themselves to a project that truly interests them can be a pleasurable adventure. She encourages them to pay close attention to their writing method in order to discover their individual work strategies that promote productivity; to stop feeling fearful that they may disappoint their advisors or family members; and to tailor their theses to their own writing style and personality needs. Using field-tested strategies she assists the student through the entire thesis-writing process, offering advice on choosing a topic and an advisor, on disciplining one's self to work at least fifteen minutes each day; setting short-term deadlines, on revising and defing the thesis, and on life and publication after the dissertation. Bolker makes writing the dissertation an enjoyable challenge.
Author: Rahul Badami
Publisher: SRB Concepts
ISBN: 1641869399
Category : Self-Help
Languages : en
Pages : 36
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Book Description
Author: L. Douglas Keeney
Publisher: St. Martin's Press
ISBN: 9780312611569
Category : History
Languages : en
Pages : 384
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Book Description
Packed with startling revelations, this inside look at the secret side of the Cold War exposes just how close America came to total annihilation During the Cold War, a flight crew had 15 minutes to get their nuke-laden plane in the air from the moment Soviet bombers were detected--15 minutes between the earliest warning of an incoming nuclear strike and the first flash of an enemy warhead. This is the chilling true story of the incredibly risky steps our military took to protect us from that scenario, including: • Over two thousand loaded bombers that crossed American skies. They sometimes crashed and at least nine times resulted in nuclear weapons being accidentally dropped • A system that would use timers and rockets to launch missiles even after everyone was dead • Disastrous atmospheric nuclear testing including the horrific runaway bomb--that fooled scientists and put thousands of men in uniform in the center of a cloud of hot fallout • A plan to use dry lake beds to rebuild and launch a fighting force in the aftermath of nuclear war Based on formerly classified documents, military records, press accounts, interviews and over 10 years of research, 15 Minutes is one of the most important works on the atom bomb ever written.
Author: Lisa Scottoline
Publisher: Macmillan
ISBN: 125001011X
Category : Fiction
Languages : en
Pages : 446
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Book Description
A single father and head of a successful Philadelphia psychiatric care unit sees his life begin to crumble when a teen patient is implicated in a murder and the doctor himself is wrongly accused of sexual harassment. By the best-selling author of Keep Quiet.
Author: Bill Wiese
Publisher: Charisma Media
ISBN: 1629994480
Category : Religion
Languages : en
Pages : 256
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Book Description
New York Times Best Seller and Over 1 million copies sold! Over 750 5-Star reviews Wiese’s visit to the devil’s lair lasted just twenty-three minutes, but he returned with vivid details etched in his memory, capturing the attention of national media, including the Christian Broadcasting Network, Daystar Television Network, Trinity Broadcasting Network, the Miracle Channel, Sid Roth’s It’s Supernatural!, Sean Hannity’s America, Charisma News, and many others. Awaken to the realities of hell, the afterlife and the urgency to live for Christ in your short time here on earth.. Bill Wiese experienced something so horrifying it continues to captivate the world. He saw the searing flames of hell, felt total isolation, smelled the putrid and rotting stench, heard deafening screams of agony, and experienced terrorizing demons. Finally the strong hand of God lifted him out of the pit. This expanded anniversary edition includes more than 150 Bible verses referencing hell for further study. Also included is the new section, “Wrestling With the Big Questions” where Bill answers these and many others questions: Why do some people who have a near-death experience see a bright light? Will those who never heard about Jesus go to hell? Is hell eternal, or are those in hell simply annihilated?
