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Author: Sabine Buchholz
Publisher: GRIN Verlag
ISBN: 3638906124
Category :
Languages : en
Pages : 29
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Book Description
Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Southampton (University of Southampton - Centre for Language Study), course: Intermediate English for Business, 10 entries in the bibliography, language: English, abstract: The high energy drink Red Bull has been profitably sold since 1987. The company's figures confirm its success around the world. Red Bull's secret is an extraordinary marketing consisting mainly of the organisation of fun sport events to create a cool image and make teenagers loyal costumers. With this unique concept the enterprise will go on governing the growing energy drink branch.
Author: Sabine Buchholz
Publisher: GRIN Verlag
ISBN: 3638906124
Category :
Languages : en
Pages : 29
Get Book
Book Description
Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Southampton (University of Southampton - Centre for Language Study), course: Intermediate English for Business, 10 entries in the bibliography, language: English, abstract: The high energy drink Red Bull has been profitably sold since 1987. The company's figures confirm its success around the world. Red Bull's secret is an extraordinary marketing consisting mainly of the organisation of fun sport events to create a cool image and make teenagers loyal costumers. With this unique concept the enterprise will go on governing the growing energy drink branch.
Author: Sabine Buchholz
Publisher: GRIN Verlag
ISBN: 3638906027
Category : Business & Economics
Languages : en
Pages : 13
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Book Description
Essay from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Southampton (University of Southampton - Centre for Language Study), course: Intermediate English for Business, language: English, abstract: The high energy drink Red Bull has been profitably sold since 1987. The company’s figures confirm its success around the world. Red Bull’s secret is an extraordinary marketing consisting mainly of the organisation of fun sport events to create a cool image and make teenagers loyal costumers. With this unique concept the enterprise will go on governing the growing energy drink branch.
Author: Claire Corbett
Publisher: ReadHowYouWant.com
ISBN: 1459624777
Category : Fiction
Languages : en
Pages : 674
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Book Description
In a world divided into fliers and non - fliers, how far would you go to be able to fly? How much would you sacrifice - your own child?
Author: Janet Lee Carey
Publisher: Simon and Schuster
ISBN: 068986759X
Category : Juvenile Fiction
Languages : en
Pages : 244
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Book Description
After having a near-death experience in the accident that killed his younger sister, Wenny, eleven-year-old Will copes by writing her letters.
Author: Sue Monk Kidd
Publisher: Penguin
ISBN: 0698175247
Category : Fiction
Languages : en
Pages : 384
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Book Description
The newest Oprah’s Book Club 2.0 selection: this special eBook edition of The Invention of Wings by Sue Monk Kidd features exclusive content, including Oprah’s personal notes highlighted within the text, and a reading group guide. Writing at the height of her narrative and imaginative gifts, Sue Monk Kidd presents a masterpiece of hope, daring, the quest for freedom, and the desire to have a voice in the world. Hetty “Handful” Grimke, an urban slave in early nineteenth century Charleston, yearns for life beyond the suffocating walls that enclose her within the wealthy Grimke household. The Grimke’s daughter, Sarah, has known from an early age she is meant to do something large in the world, but she is hemmed in by the limits imposed on women. Kidd’s sweeping novel is set in motion on Sarah’s eleventh birthday, when she is given ownership of ten year old Handful, who is to be her handmaid. We follow their remarkable journeys over the next thirty five years, as both strive for a life of their own, dramatically shaping each other’s destinies and forming a complex relationship marked by guilt, defiance, estrangement and the uneasy ways of love. As the stories build to a riveting climax, Handful will endure loss and sorrow, finding courage and a sense of self in the process. Sarah will experience crushed hopes, betrayal, unrequited love, and ostracism before leaving Charleston to find her place alongside her fearless younger sister, Angelina, as one of the early pioneers in the abolition and women’s rights movements. Inspired by the historical figure of Sarah Grimke, Kidd goes beyond the record to flesh out the rich interior lives of all of her characters, both real and invented, including Handful’s cunning mother, Charlotte, who courts danger in her search for something better. This exquisitely written novel is a triumph of storytelling that looks with unswerving eyes at a devastating wound in American history, through women whose struggles for liberation, empowerment, and expression will leave no reader unmoved. Please note there is another digital edition available without Oprah’s notes. Go to Oprah.com/bookclub for more OBC 2.0 content
Author: Steve McKee
Publisher: Macmillan
ISBN: 1137278846
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth. 20,000 first printing.
Author: Thomas K. McKnight
Publisher: FT Press
ISBN: 9780130462213
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Will your new business idea fly? Find out upfront, before you invest one dime! Will It Fly? introduces the first intuitive, practical tool for assessing and refining new business ideas. Fast, confidential, and reliable, it addresses 44 key elements of success, distilling experience from more than 200 business launches. Use it to fine-tune your idea... protect yourself and your investors... quickly evaluate multiple options... and dramatically improve your odds of success. Indispensable for every entrepreneur, investor, and advisor... even corporate planners and "intrapreneurs"!
Author: Karan Tejwani
Publisher: eBook Partnership
ISBN: 1785318152
Category : History
Languages : en
Pages : 220
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Book Description
Wings of Change is the story of how the world's biggest energy drinks company made its mark in football. After years of success in beverages and extreme sports, Red Bull took over their local club, SV Austria Salzburg, controversially changing its name, crest, colors, and history. While Red Bull were going strong, they faced a backlash from supporters who claimed they were damaging the integrity of the sport. Angry displays were seen at the ground and fans formed a phoenix club to honor the history of their former team. Similar projects soon followed in New York, Leipzig, S&ão Paulo, and Sogakope and again provoked hostility. Within a few years, Red Bull had captured the attention of the footballing world, developing an exciting line of talent across the globe. Now an established force in football, Red Bull's two most successful teams, RB Salzburg and RB Leipzig, are more prominent than ever. This book reveals how Red Bull changed the game, exploring their successes, controversies, and innovations.
Author: William Dawes Malton
Publisher:
ISBN:
Category : Drill and minor tactics
Languages : en
Pages : 522
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Book Description
Author: Aaron Keller
Publisher: Simon and Schuster
ISBN: 1440342695
Category : Design
Languages : en
Pages : 192
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Book Description
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
