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Author: Tom Doctoroff
Publisher: Macmillan
ISBN: 1137000546
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - the long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.
Author: Tom Doctoroff
Publisher: Macmillan
ISBN: 1137000546
Category : Business & Economics
Languages : en
Pages : 272
Get Book
Book Description
Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - the long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.
Author: Orville Schell
Publisher:
ISBN: 0679643478
Category : China
Languages : en
Pages : 497
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Book Description
Two leading experts on China evaluate its rise throughout the past one hundred fifty years, sharing portraits of key intellectual and political leaders to explain how China transformed from a country under foreign assault to a world giant.
Author: Damien Ma
Publisher: Pearson Education
ISBN: 0133133893
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
The authors set out each of the scarcities that could limit China's power and stall its progress. Beyond scarcities of natural resources and public goods, they explore China's persistent poverties of individual freedoms, institutions, and ideological appeal--and the corrosive loss of values among a growing middle class shackled by a parochial and inflexible political system.
Author: Rush Doshi
Publisher: Oxford University Press
ISBN: 0197527876
Category : Political Science
Languages : en
Pages : 433
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Book Description
For more than a century, no US adversary or coalition of adversaries - not Nazi Germany, Imperial Japan, or the Soviet Union - has ever reached sixty percent of US GDP. China is the sole exception, and it is fast emerging into a global superpower that could rival, if not eclipse, the United States. What does China want, does it have a grand strategy to achieve it, and what should the United States do about it? In The Long Game, Rush Doshi draws from a rich base of Chinese primary sources, including decades worth of party documents, leaked materials, memoirs by party leaders, and a careful analysis of China's conduct to provide a history of China's grand strategy since the end of the Cold War. Taking readers behind the Party's closed doors, he uncovers Beijing's long, methodical game to displace America from its hegemonic position in both the East Asia regional and global orders through three sequential "strategies of displacement." Beginning in the 1980s, China focused for two decades on "hiding capabilities and biding time." After the 2008 Global Financial Crisis, it became more assertive regionally, following a policy of "actively accomplishing something." Finally, in the aftermath populist elections of 2016, China shifted to an even more aggressive strategy for undermining US hegemony, adopting the phrase "great changes unseen in century." After charting how China's long game has evolved, Doshi offers a comprehensive yet asymmetric plan for an effective US response. Ironically, his proposed approach takes a page from Beijing's own strategic playbook to undermine China's ambitions and strengthen American order without competing dollar-for-dollar, ship-for-ship, or loan-for-loan.
Author: Jonathan D. Spence
Publisher: W. W. Norton & Company
ISBN: 9780393307801
Category : History
Languages : en
Pages : 1054
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Book Description
In this widely acclaimed history of modern China, Jonathan Spence achieves a fine blend of narrative richness and efficiency. The Search for Modern China offers a matchless introduction to China's history.
Author: Tom Doctoroff
Publisher: Macmillan
ISBN: 023034030X
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
A sweeping examination of contemporary Chinese consumer behavior explains the complex differences between Chinese and Western culture while revealing how marketers and businesses can take advantage of current opportunities.
Author: Haihua Zhang
Publisher: Federation Press
ISBN: 9781862876880
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Sun Zi said "know yourself and your enemy, then you will never lose a battle". Zhang and Baker say, "know the Chinese mind so you can prosper!" Think Like Chinese explains Chinese thought and business culture from the Chinese perspective. It gives first-hand insight into what Chinese are really thinking when conducting business. Zhang and Baker combine their Chinese and Western perspectives to explain, in detail, common Chinese behaviours that may seem odd to non-Chinese. They bring a wealth of personal experience in contemporary Chinese business investment and management, sharing their experiences and observations to provide strategies for overcoming such cultural barriers.Each chapter opens with a traditional or common Chinese saying, which is given contemporary meaning and applied to business scenarios. This key to Chinese thought provides the context for guidance on practical matters such as:how to ensure spoken communications are being interpreted accuratelyunderstanding the importance of "face" (mianzi), and giving and receiving mianzi appropriatelynetworking effectively among the Chineseunderstanding Chinese work cultures, identifying the real Chinese decision-makers, improving negotiations, and gaining the best out of Chinese staffdistinguishing "cow poo" (facts or true statements) from "hooyou" (bragging or bullshit)knowing when a Chinese 'yes' actually means 'yes', instead of 'maybe' or 'no'Chinese approaches to the law and contracts, dispute resolution, intellectual property, investment and partnerships.Think Like Chinese is a must for anyone who wants a better understanding of Chinese culture and how to apply this knowledge in their China dealings, whether doing business with Chinese suppliers or customers, working with a Chinese partner or managing Chinese employees.It is also written for people who are simply fascinated about China, and want to know more about the Chinese people, their history, their current emergence as an economic powerhouse and their increasing significance in the world's future.
Author: Savio Chan
Publisher: John Wiley & Sons
ISBN: 1118905903
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
Author: Haihua Zhang
Publisher:
ISBN: 9781760021344
Category :
Languages : en
Pages : 160
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Book Description
Think More Like Chinese explains Chinese thought and business culture from the Chinese perspective. It gives first-hand insight into what Chinese are really thinking when conducting business. Zhang explains, in detail, common Chinese behaviours that may seem odd to non-Chinese. She brings a wealth of personal experience in contemporary Chinese business investment and management, sharing experiences and observations to provide strategies for overcoming such cultural barriers.The book offers insights into China and knowledge that you could not find by watching news channels or searching the internet. It discusses the important aspects of the intricate inner workings of the Chinese mindset and clarifies areas that are often perceived to be vague or confusing. It provides guidance on practical matters such as:how to ensure spoken communications are being interpreted accuratelyunderstanding the importance of "face" (mianzi), and giving and receiving mianzi appropriatelynetworking effectively among the Chineseunderstanding Chinese work cultures, identifying the real Chinese decision-makers, improving negotiations, and gaining the best out of Chinese staffknowing when a Chinese 'yes' actually means 'yes', instead of 'maybe' or 'no'Chinese approaches to the law and contracts, dispute resolution, intellectual property, investment and partnershipsChinese styles of leadership.This book follows on from the bestseller, Think Like Chinese, and has extra up-to-date case studies on Chinese businesses and business leaders, as well as a new chapter on Chinese innovation and creativity. It brings a more enhanced understanding of China (and the world at large), and reflects the author's changing perceptions since the publication of the previous book. While still explaining the unique aspects of how Chinese mind works, the focus is more about stimulating an openness and acceptance of differences, rather than encouraging the meaningless war of "who is right and who is wrong".Think More Like Chinese is a must for anyone who wants a better understanding of Chinese culture and how to apply this knowledge in their China dealings, whether doing business with Chinese suppliers or customers, working with a Chinese partner or managing Chinese employees. It is also written for people who are simply fascinated about China, and want to know more about the Chinese people, their history, their current emergence as an economic powerhouse and their increasing significance in the world's future.
Author: Eric Fish
Publisher: Rowman & Littlefield
ISBN: 144224884X
Category : History
Languages : en
Pages : 269
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Book Description
In 1989, students marched on Tiananmen Square demanding democratic reform. The Communist Party responded with a massacre, but it was jolted into restructuring the economy and overhauling the education of its young citizens. A generation later, Chinese youth are a world apart from those who converged at Tiananmen. Brought up with lofty expectations, they’ve been accustomed to unprecedented opportunities on the back of China’s economic boom. But today, China’s growth is slowing and its demographics rapidly shifting, with the boom years giving way to a painful hangover. Immersed in this transition, Eric Fish, a millennial himself, profiles youth from around the country and how they are navigating the education system, the workplace, divisive social issues, and a resurgence in activism. Based on interviews with scholars, journalists, and hundreds of young Chinese, his engrossing book challenges the idea that today’s youth have been pacified by material comforts and nationalism. Following rural Henan students struggling to get into college, a computer prodigy who sparked a nationwide patriotic uproar, and young social activists grappling with authorities, Fish deftly captures youthful struggle, disillusionment, and rebellion in a system that is scrambling to keep them in line—and, increasingly, scrambling to adapt when its youth refuse to conform.
