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Author: Mark Weiner
Publisher: John Wiley & Sons
ISBN: 0787985996
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Author: Mark Weiner
Publisher: John Wiley & Sons
ISBN: 0787985996
Category : Business & Economics
Languages : en
Pages : 274
Get Book
Book Description
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Author: Jane A. G. Kise
Publisher: Corwin Press
ISBN: 145225771X
Category : Education
Languages : en
Pages : 288
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Book Description
All too often, key education initiatives collapse because leaders fail to anticipate and learn from the concerns of those charged with implementation. This illuminating book shows how education leaders can bring opposing groups to common ground, resulting in a solid plan built on diverse wisdom. Acclaimed education coach Jane Kise demonstrates how polarity thinking-a powerful tool for bridging differences developed by Barry Johnson of Polarity Partnerships-provides an alternative to endless debates and either/or thinking. Rather than seeing conflicting forces, the tools help us view them as equally important-even interdependent-concepts, approaches, or models. Readers will find: Ways to recognize polarities, map the positive and negative aspects, and channel energy wasted on disagreement toward a greater common purpose Tools for introducing and working with polarities Polarity mapping to help leaders improve processes for leading change and creating buy-in Ways to use polarity with students as a framework for higher-level thinking
Author: Dan Roberts
Publisher: John Wiley & Sons
ISBN: 1118044509
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Timely guidance for transforming IT into a strategic business partner Today's leaders are expected to reduce costs, increase productivity, drive innovation and help the business identify and pursue new business opportunities. Successful IT leaders will be the ones that become strategic business partners and decision influencers in their organizations. Unleashing the Power of IT describes in actionable detail, the new mindset, core skill set, and interpersonal tool set that are necessary for IT leaders to thrive in today's increasingly complex challenging business environment. Provides tangible, hard-hitting, real-world strategies, techniques and approaches that will immediately transform your IT workforce and culture Includes Top Ten lists of tips and techniques, proven frameworks and practical guidance to help you launch and sustain your IT culture change and professional development initiatives Addresses how to build a client-focused IT culture; move your organization from order takers to trusted business partners, market IT's value, lead change with confidence, manage projects and vendor relationships A special feature of this book includes a chapter profiling several world-class organizations that have implemented the principles in this book. Learn about the culture change challenges they overcame and benefit from their best practices and successes.
Author: Keith Kelsen
Publisher: CRC Press
ISBN: 1136023860
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
Author: Daniel Lamarre
Publisher: HarperCollins Leadership
ISBN: 1400223032
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
In this leadership memoir, take a step backstage at Cirque du Soleil. Vice Chairman Daniel Lamarre shares his experiences leading the awe-inspiring organization, and teaches readers what it takes for anyone, regardless of position or industry, to embrace the value of creative leadership. Without creativity, there is no business. At the core of Cirque du Soleil’s lavish, multi-million-dollar productions is Vice Chairman Daniel Lamarre, who has mastered the ability to bring business and creativity together across multiple languages and cultures in a way that has never been seen before. The secrets he shares in Balancing Acts are rooted in tremendous faith in your own creative skills, even if you are convinced you have none, and those of the sharpest minds within your organization. In this book, Daniel shares the untold stories behind Cirques biggest shows, including Beatles Love, Michael Jackson One, the aquatic marvel, O, and many more. Through these tales of triumph and trials, he will teach you: How to shatter the perceived limitations standing in the way of your ability to think creatively and innovatively; When to step up and when to step back so that your team can create a masterpiece that doesn’t break the bank; How in using the methods Daniel has uncovered, modern companies with entrenched bureaucracies can bring creativity and business together to foster innovation; and How to use creative thinking to lead your organization to new heights. Whether you work for one of the most creative organizations on the planet like Cirque du Soleil, in a stuffy corporate job, or somewhere in between—Balancing Acts is filled with principles that can strengthen and accelerate any business on the planet.
Author: Max McLean
Publisher: Zondervan
ISBN: 0310323460
Category : Religion
Languages : en
Pages : 183
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Book Description
Modern society is awash in words. An auditory tidal wave cascades from our televisions, radios, media players, and the Internet. Today’s distracted worshippers often feel spiritually shortchanged when the Scriptures are spoken without passion and power. This lively and encouraging resource is the collaboration of a gifted Bible narrator and a mentor to church leaders. In it they show how churches can train their own teams of Scripture readers. These laypeople can—with enthusiasm, conviction, and passion—”unleash the Word of God,” and prepare hearts to receive the message. Spoken well, the Word of God opens and penetrates the listener’s heart. Simple, straightforward, and culturally relevant, this unique book provides the necessary tools to teach you how to read the Bible aloud, in a way that communicates its life-changing power!
Author: Jennefer Witter
Publisher: AMACOM
ISBN: 0814434371
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Whether you’re an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:• Self-branding• Media relations• Social Media• Networking• Speaking engagements• Cause-related marketing• Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Author: Jacqueline M. Stavros
Publisher: Taos Institute Publications
ISBN: 9780971441668
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
Dynamic Relationships invites us to step into the appreciative paradigm where the principles governing our actions and relationships offer a means for increased value and meaning in our lives and communities of work and play.They empower us to become a force for creating and sustaining life-affirming relationships and success in daily living.
Author: Jack Colwell
Publisher: Taylor & Francis
ISBN: 1040083382
Category : Law
Languages : en
Pages : 164
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Book Description
Every day, police officers face challenges ranging from petty annoyances to the risk of death in the line of duty. Coupled with these difficulties is, in some cases, lack of community respect for the officers despite the dangers these men and women confront while protecting the public. Exploring issues of courage, integrity, leadership, and charact
Author: Dr Shrand
Publisher: Books Fluent
ISBN: 9781953865236
Category :
Languages : en
Pages : 272
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Book Description
Have you ever wondered why someone is behaving the way they do? Whether it's a loved one, a stranger, even yourself - human behavior can be puzzling. Our actions can seem counterintuitive, destructive, shocking and even frightening. Yet each of us is a window into the other, when we are willing to look without judgment. When you wonder instead of worry. In Unleashing the Power of Respect: The I-M Approach, Dr. Joseph Shrand illustrates through his patients' stories that no one is broken. We're all doing the best we can, with the potential to change in the very next moment. We are living at our current maximum potential-our I-M. Our inner critic may be the best we can do, but if we don't like it we can change it and move to a different I-M. Dr. Shrand gives us the tools we need to make that change a reality. Unleashing the Power of Respect takes the chaos of life and organizes it into four manageable domains that help us understand who we are and why we do what we do. Dr. Shrand's method gives us a clear, actionable path where respect leads to value, and value leads to trust. You control no one but influence everyone, and you get to choose the kind of influence you want to be. All of us want the same thing-to be valued by others. This book is your roadmap to unleashing that power of respect.
