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Author: Mike Moser
Publisher: Harvard Business Press
ISBN: 1422163571
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.
Author: Mike Moser
Publisher: Harvard Business Press
ISBN: 1422163571
Category : Business & Economics
Languages : en
Pages : 186
Get Book
Book Description
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.
Author: Audrey Davis Stewart
Publisher: Xlibris Corporation
ISBN: 1493186884
Category : Sports & Recreation
Languages : en
Pages : 152
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Book Description
Lester Davis grew up and married Genevieve Holmes who later by the grace of the living God found their place in life. They moved from one small town to another small town. Lester Davis became coach in the mid-fifties when the schools in the south were segregated and continued his coaching after integration. He like many others felt the sting of a reluctant spirit that didn’t want to change. Nevertheless, he didn’t dwell on negative things too much. He pushed forward to victory, after victory with the united community to support his effects. United we stand... Divided we fall...All for one and one for all...F.I.G.H.T...fight! was the teams’ motto of the seventies, eighties, until nineteen ninety. The motto was all so fitting for some of the battles that were faced by the teams. Really and truly they were in a fight; some were simply to let us know we can win no matter how small. And we did, many times. Coach Davis lead his teams from 1956-1990 to many victories, over 783 winnings.
Author: Dannielle Joy Davis
Publisher: IAP
ISBN: 1648020879
Category : Religion
Languages : en
Pages : 301
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Book Description
Segments of society are drawing upon their faith and spirituality to develop strategies to mend social relationships and fragmented communities. The Contemporary Perspectives on Spirituality in Education book series will feature volumes geared towards understanding and exploring the role of spirituality in addressing challenge, conflict, and marginalization within education in the U.S. and internationally.
Author: J.A. Cipriano
Publisher: DDCO Publishing, LLC.
ISBN:
Category : Fiction
Languages : en
Pages :
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Book Description
When Mickey beat the world's greatest supervillain and saved the city, he expected a lot of things. Fame, fortune, girls ... but he never expected to find himself targeted by a vicious mad scientist desperate to take over the world. Now, he, along with his new friends, will have to pull together if they want to fight off the clone army besieging his city. There's just one problem. To win the day, Mickey will have to use powers he didn't even know he had, infiltrate an underground base filled with bloodthirsty mutants, and defeat an indestructible enemy. It might be tough, but if there's one thing Mickey knows how to do, it's kick ass and get the girl. And he's already got the girls ... Please Note: This book contains a harem.
Author: Tim Erickson
Publisher: eeps media
ISBN: 0964849607
Category : Juvenile Nonfiction
Languages : en
Pages : 192
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Book Description
Author: Jakub Sawicki
Publisher: Springer Nature
ISBN: 3031483367
Category : Social Science
Languages : en
Pages : 142
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Book Description
This volume studies high and late medieval material culture in a Pan-European context. The idea of ‘unity of culture’ in Medieval Latin Europe is well known in historical texts, especially when it concerns the so-called ‘Europe North of the Alps’. This book investigates the similarities and differences in material culture between areas, regions and political entities and opens the dialogue for a more interregional discussion. The editors acknowledge that there are numerous challenges in understanding the phenomenon the volume addresses, the fundamental one being defining (or even redefining) a common material culture of Europe. Important in determining this is greater appreciation of how objects reflect interactions between peoples, both local and foreign, which can be driven by a variety of factors, including trade, conflict and diplomacy etc. But just as important is observing the differences between ‘things’ across Europe, reflecting developments and transformations its cultural, social and economic history. These works are traditionally presented in isolation or at the local level, maybe even in very specialized tomes, as often it is thought their observation are not relevant to wider discourses. Conversely, what is clear, however, is that by interconnecting these seemingly introvert studies of specific artefact types or sites etc., readers can better appreciate the similarities and differences in material culture across Europe. This book is of interest to researchers in archaeology and material culture.
Author: Felix Abayateye
Publisher: Graphic Communications Group
ISBN:
Category :
Languages : en
Pages : 16
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Book Description
Author: Harry Harris
Publisher: Kings Road Publishing
ISBN: 1784181889
Category : Biography & Autobiography
Languages : en
Pages : 455
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Book Description
'I stay until they want me not to stay. No club moves me from Chelsea until Chelsea wants me to move because I want to be where I am loved' - Jose Mourinho, January 2014 Yet in December 2015, the love affair came to an incredible and stunning end. This book chronicles the entire remarkable story of Jose Mourinho and Chelsea, with a critical insight into how and why it ended so dramatically. Confrontational, passionate, full of chutzpah. Mourinho is a masterful tactician, and surely the best boss in the history of Chelsea. Yet for a second time the Emperor of the Bridge, Roman Abramovich, cast him aside. The reason?: having won the Premier League, the team's defence of the title proved to be one of the most bizarre periods in the club's history. In his first stint at Stamford Bridge the self-styled 'Special One' won two League titles back-to-back, the FA Cup and two League Cups, and included a still-unsurpassed Premier League points-tally record of 95 in the 2004-5 season. On returning 'home' after a six-year absence, Mourinho receiving a welcome by an army of Chelsea fans who love him every bit as much as they used to. He rewarded their faith in some fashion, sweeping aside newly rich Manchester City to soar to a third League title (with three games to spare), as well as a third League Cup. Then came the biggest collapse of any defending title-holder. Why did it happen? Who was to blame? Was there a players' rebellion? Who panicked behind the scenes, and why? How much was the row with the first-team doctor, Eva Carneiro, at the heart of Mourinho's second sacking from Chelsea? The answers lie in this fully revised, updated and expanded edition of Harry Harris's biography. It brings Mourinho's story right up to date, showing exactly why English football would be infinitely poorer without the colourful, commanding, and controversial presence of the 'Special One'.
Author: Randolph Michaels
Publisher: iUniverse
ISBN: 0595370071
Category : Music
Languages : en
Pages : 562
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Book Description
What do Gregory Abbott, Boy Meets Girl, Lou Christie, Club Nouveau, Gardner Cole, Cutting Crew, Rick Dees, The Escape Club, Expose, Michael Sembello, Billy Vera & the Beaters, Rob Hyman, Tiffany, The Knack, A Taste of Honey and Wild Cherry all have in common? For starters, they are all pop stars that have enjoyed the experience of having their songs reach the Number One position on the American music charts. They are also among the 140 artists who responded to writer Randolph Michael's call to be questioned for this book, Flashbacks to Happiness, which is a survey of hit songs of the 1980's and what it took to make them. Readers who are interested in popular music, and the '80's decade in particular, will find the interviews included within these pages to be fascinating testaments of how the music industry has changed to such a drastic extent in the last 20 years. It also details how artists have managed to keep their careers alive despite today's increasingly unstable marketplace and often-fickle music buying public.
Author: Pete May
Publisher: Biteback Publishing
ISBN: 1785901982
Category : Sports & Recreation
Languages : en
Pages : 183
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Book Description
"Essex scribe and literary Hammer Pete May writes with humour and eloquence about the most turbulent year of change at the Boleyn since Ken's Café got a tub of Flora." Phill Jupitus West Ham's final season at the Boleyn Ground was always going to be memorable. It featured a new manager in Slaven Bilic, the arrival of a French magician called Dimitri Payet and away wins at Arsenal, Liverpool and Man City - not to mention an unexpected tilt at the top four and an epic last game at the Boleyn against Man United. But a new beginning is around the corner and, as he and his fellow Hammers prepare to swap the gritty East End streets of E13 for the shiny shopping centres of Stratford, lifelong supporter Pete May reflects on the special place the Boleyn Ground has occupied in the hearts of generations of Irons fans. Whether it's the infamous chants of the Bobby Moore Stand, the pre-match fry-ups at Ken's Café or the joys of sticky carpets, rubbish ale and blokes singing on pool tables in the pubs around Upton Park, Pete's memories are sure to resonate with legions of the claret-and-blue army as they say farewell to the Boleyn and enter a new era at the London Stadium.
