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Author: Charles Kadushin
Publisher: Oxford University Press
ISBN: 0195379462
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Understanding Social Networks explains the big ideas that underlie social networks, covering fundamental concepts then discussing networks and their core themes in increasing order of complexity.
Author: Charles Kadushin
Publisher: Oxford University Press
ISBN: 0195379462
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Understanding Social Networks explains the big ideas that underlie social networks, covering fundamental concepts then discussing networks and their core themes in increasing order of complexity.
Author: Robert L. Cross
Publisher: Harvard Business Review Press
ISBN: 1633691535
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.
Author: Larissa Hjorth
Publisher: SAGE
ISBN: 1526426250
Category : Social Science
Languages : en
Pages : 264
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Book Description
Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
Author: Brian G. Southwell
Publisher: JHU Press
ISBN: 1421413256
Category : Social Science
Languages : en
Pages : 148
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Book Description
A data-driven analysis of how different people share information about health through social media. Using social media and peer-to-peer networks to teach people about science and health may seem like an obvious strategy. Yet recent research suggests that systematic reliance on social networks may be a recipe for inequity. People are not consistently inclined to share information with others around them, and many people are constrained by factors outside of their immediate control. Ironically, the highly social nature of humankind complicates the extent to which we can live in a society united solely by electronic media. Stretching well beyond social media, this book documents disparate tendencies in the ways people learn and share information about health and science. By reviewing a wide array of existing research—ranging from a survey of New Orleans residents in the weeks after Hurricane Katrina to analysis of Twitter posts related to H1N1 to a physician-led communication campaign explaining the benefits of vaginal birth—Brian G. Southwell explains why some types of information are more likely to be shared than others and how some people never get exposed to seemingly widely available information. This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it also serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.
Author: Charles Kadushin
Publisher: OUP USA
ISBN: 0195379470
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Understanding Social Networks explains the big ideas that underlie social networks, covering fundamental concepts then discussing networks and their core themes in increasing order of complexity.
Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749473576
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.
Author:
Publisher: Bookboon
ISBN: 8776819922
Category :
Languages : en
Pages : 61
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Book Description
Author: Daniel Cunningham
Publisher: Rowman & Littlefield
ISBN: 1442249455
Category : Political Science
Languages : en
Pages : 389
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Book Description
Dark networks are the illegal and covert networks (e.g, insurgents, jihadi groups, or drug cartels) that security and intelligence analysts must track and identify to be able to disrupt and dismantle them. This text explains how this can be done by using the Social Network Analysis (SNA) method. Written in an accessible manner, it provides an introduction to SNA, presenting tools and concepts, and showing how SNA can inform the crafting of a wide array of strategies for the tracking and disrupting of dark networks.
Author: Robert L. Cross
Publisher: John Wiley & Sons
ISBN: 0470392495
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how these leaders are using network thinking to increase revenues, lower costs, and accelerate innovation.
Author: Sam Hinton
Publisher: SAGE
ISBN: 1446283127
Category : Social Science
Languages : en
Pages : 177
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Book Description
Instructors - Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version. Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.
